Peter Rivett-Jones

Harrogate, United Kingdom United Kingdom

CRM & Data Planner

Apparel / Fashion

Peter started his career in 1990 with EWA (part of WPP) working on the £12m Ford Fleet business running CRM programmes before the phrase was invented. He stayed with automotive when joining GGT Direct to head up Vauxhall’s customer loyalty programmes and prospecting activity. Escaped from cars and moved to CRM specialists Marsden Grant to evangelise about the power of customer led marketing working with Business Link and Royal Insurance amongst many others. Then it was back to cars with Grey Direct / Joshua overseeing Toyota's first pan-European dm campaign as well as heading up Toyota UK, Lexus and P&G. He was also responsible for the advertising accounts of Scandinavian Airlines, FTS