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A brief glance at the world of digital
marketing, its importance, benefits and
how it’s done
WHAT IS DIGITAL MARKETING?
Simply put digital marketing is the marketing of
products and services of a company or business...
WHY DIGITAL MARKETING?
The question is why one should do
digital marketing. There are many and
unending answers to this qu...
WHY DIGITAL MARKETING?
FOR IDENTIFYING & TARGETING
CUSTOMERS
These online users can be targeted by the
companies and sort...
WHY DIGITAL MARKETING?
FOR MAINTAINING BRAND IMAGE
Since there are many competitors today for a
single product or service...
WHY DIGITAL MARKETING?
FOR OBTAINING REAL TIME CONSUMER
DATA
Before launching a product on a massive scale
and then suffe...
WHY DIGITAL MARKETING?
FOR OBTAINING TOP RANKINGS IN
SEARCH ENGINES LIKE GOOGLE,YAHOO
When a brand appears online, it is ...
WHY DIGITAL MARKETING?
TO INCREASE VISITOR TRAFFIC
Once a company or firm incorporates digital
marketing strategies like ...
WHY DIGITAL MARKETING?
FOR SOCIAL MEDIA PROMOTIONS
Once a customer is served to his liking by a firm,
the customer may be...
WHY DIGITAL MARKETING
NEEDED?
DIGITAL
MARKETING
Quick and real
time customer
feedback
Big Online
Participation
Increased
W...
THE BENEFITS DIGITAL
MARKETING PROVIDES FOR YOUR
FIRM Your business can reach out to more people. That
means, large amoun...
THE BENEFITS DIGITAL
MARKETING PROVIDES FOR YOUR
FIRM
 You can communicate with your customers immediately.
 You can get...
HOW IS DIGITAL
MARKETING DONE
HOW IS DIGITAL MARKETING
DONE
The most common methods in digital
marketing are as follows:
 SEO or Search Engine Optimiza...
SEO or Search Engine
Optimization
SEO comprises of a tactics,
strategies and techniques to
optimize the visibility of a
w...
PPC or Pay Per Click
AdvertisingPay Per Click or PPC Advertising is a type of
digital marketing campaign in which the comp...
EMAIL MARKETING
As the name suggests, email
marketing means sending emails to
prospective clients, which advertise
or prom...
BLOGGING AND VIDEO BLOGGING
Blogs and video blogs communicate
information in creative and inspiring way. Links
to your web...
LINK BUILDING
Link building is the practice of
creating hyperlinks from your
website to other webpages, or
blogs, YouTube ...
THE END
Thank
You!
Digital marketing world and its importance in business
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Digital marketing world and its importance in business

Simply put digital marketing is the marketing of products and services of a company or business through digital media or the internet. It is also called web marketing or online marketing or internet marketing. Digital marketing is a term which constitutes of a large number of online strategies and techniques like SEO,PPC Ads,ORM or Online Reputation Management,Email Marketing,Social media networking
,Display advertising,Blogging,Video blogging

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Digital marketing world and its importance in business

  1. 1. A brief glance at the world of digital marketing, its importance, benefits and how it’s done
  2. 2. WHAT IS DIGITAL MARKETING? Simply put digital marketing is the marketing of products and services of a company or business through digital media or the internet. It is also called web marketing or online marketing or internet marketing. Digital marketing is a term which constitutes of a large number of online strategies and techniques like SEO Services (Search Engine Optimization). ORM or Online Reputation Management. Email Marketing. Pay Per Click (PPC) Advertising. Social media networking. Display advertising. Blogging. Video blogging.
  3. 3. WHY DIGITAL MARKETING? The question is why one should do digital marketing. There are many and unending answers to this question. But it can all be summed to the following reasons. HIGH LEVEL OF INVOLVEMENT ONLINE The number of people using the internet constitutes almost the whole of the world population and it is expected to increase everyday. People are using the internet daily via mobile phones, desktop computers, laptops and tablets.
  4. 4. WHY DIGITAL MARKETING? FOR IDENTIFYING & TARGETING CUSTOMERS These online users can be targeted by the companies and sorted on the basis of age group, sex and their tastes and preferences, and they can sell their products and services to the targeted people or people looking them by online promotions and SEO Services.
  5. 5. WHY DIGITAL MARKETING? FOR MAINTAINING BRAND IMAGE Since there are many competitors today for a single product or service, a company should be dedicated to maintaining a well known brand image along with serving customers as they are promised. Companies using SEO Services and ORM (Online Reputation Management) can obtain high ranks on search engine listings and take down negative listings.
  6. 6. WHY DIGITAL MARKETING? FOR OBTAINING REAL TIME CONSUMER DATA Before launching a product on a massive scale and then suffering a loss of production due to customers rejecting it, companies can test their new products on a selective basis and get opinions and feedback from their customers through online forums. This helps in tweaking adjustments to existing products too, thereby increasing sales.
  7. 7. WHY DIGITAL MARKETING? FOR OBTAINING TOP RANKINGS IN SEARCH ENGINES LIKE GOOGLE,YAHOO When a brand appears online, it is considered to be a credible and trustworthy business. But when it appears at the top 5 listings on search engine listings, a company appears to have a high reputation and brand image.
  8. 8. WHY DIGITAL MARKETING? TO INCREASE VISITOR TRAFFIC Once a company or firm incorporates digital marketing strategies like SEO into the creation of its website, automatically the websites achieve top placement in search engine listings. Consequently, the number of people who click on and visit the website increases.
  9. 9. WHY DIGITAL MARKETING? FOR SOCIAL MEDIA PROMOTIONS Once a customer is served to his liking by a firm, the customer may be inclined to share his or her experience via social media networks like Facebook page, Twitter, Google Plus, etc. On doing so, other users may want to buy and test your product and this increases sales therefore a rise in revenue.
  10. 10. WHY DIGITAL MARKETING NEEDED? DIGITAL MARKETING Quick and real time customer feedback Big Online Participation Increased Web Traffic Top search engine rankings To Identify & Target the required people For creating and maintaining brand status
  11. 11. THE BENEFITS DIGITAL MARKETING PROVIDES FOR YOUR FIRM Your business can reach out to more people. That means, large amount of prospective customers.  By monitoring online activity, customers can be served well by your business as per their age, gender and their individual preferences. Customers can be classified into groups and be served accordingly.  Cost of marketing is very low compared to conventional marketing methods. Most of the online media like social media (Facebook, Twitter) and search engines are free. The costing of hosting a website is also very low.  You can make quick changes and adjustments in your existing ad campaigns due to the versatility of online media.
  12. 12. THE BENEFITS DIGITAL MARKETING PROVIDES FOR YOUR FIRM  You can communicate with your customers immediately.  You can get quick feedback and opinions and plan your future ad campaigns as per the requirements of the customers.  Your brand gets global recognition and customers worldwide can buy and test your product.  You can get increased traffic onto your website if you use SEO services.  Customers who don’t know how to use or your product can understand by taking help of video blogs or how-to instructional blogs.
  13. 13. HOW IS DIGITAL MARKETING DONE
  14. 14. HOW IS DIGITAL MARKETING DONE The most common methods in digital marketing are as follows:  SEO or Search Engine Optimization  Pay Per Click Advertising  Email Marketing  Social media marketing  Blogging  Video Blogging  Link Building
  15. 15. SEO or Search Engine Optimization SEO comprises of a tactics, strategies and techniques to optimize the visibility of a website to the search engines. With SEO your website can be visible on top 5 rankings on search engines like Google. The top ranked websites are the ones which are most prone to be clicked on by the search engine users.
  16. 16. PPC or Pay Per Click AdvertisingPay Per Click or PPC Advertising is a type of digital marketing campaign in which the company pays the search engine advertiser to generate traffic to their website. With Pay Per Click Advertising, you can:  Get your website on the very top of search engine listings  Generate more traffic to your website as more people click onto it  Generate sales at a low cost  Grow your customer base  Increase your reputation online
  17. 17. EMAIL MARKETING As the name suggests, email marketing means sending emails to prospective clients, which advertise or promote your company’s products and services. Email marketing can also be done with existing customers too. For instance, coupons and promo-codes can be sent to enhance the customer-vendor relationship as well as generate sales from them, in addition to retaining them. Customers can also be targeted by sending personalized emails after monitoring their online activity and purchase history.
  18. 18. BLOGGING AND VIDEO BLOGGING Blogs and video blogs communicate information in creative and inspiring way. Links to your websites can be done from inspirational blogs. People are enlightened by an individual’s experience on using a product and when it is conveyed through a blog, the readers of the blog can translate to your customers, especially if the blog has links to your website. Video blogs or Vlogs is one way to go viral and market your products. By creating interesting and catchy videos demonstrating the various uses of your company’s products on YouTube, customers can get instructions on how to make use of them as well as lure others into buying them.
  19. 19. LINK BUILDING Link building is the practice of creating hyperlinks from your website to other webpages, or blogs, YouTube videos which are resources that give value to your webpage in the eyes of Google. When your company has links to various sources like social media, testimonials, user reviews and other related websites, your company website gets a higher ranking in search engine listing. This translates to more traffic and then to more sales revenue.
  20. 20. THE END Thank You!

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