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Issues and Opportunities in Environmental Evaluation  in  Parks and Protected Areas R.J. Payne Lakehead University Environmental Evaluators Network (Canada) Forum Ottawa, Ontario September 30 – October 1, 2010
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Environmental Evaluation in Parks and Protected Areas Case 3: Measuring Visitor Experience Outcomes Parks Canada's three goals: ecological integrity, education and visitor experience Experience: social science staff; identification of experiences available Are visitors  satisfied  with the  experiences ? How measured? Visitor Information Program (e.g., Pukaskwa National Park)  A marketing “top box” approach What do we Learn? Conceptualization: “satisfaction” “experience” Measurement Segmentation Scale
Environmental Evaluation in Parks and Protected Areas Implications of the Case Studies Accountability to ... Independent assessment(s) Conceptualization Methodologies Triangulation Reporting Scale
Environmental Evaluation in Parks and Protected Areas

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Issues and Opportunities in Environmental Evaluation in Parks and Protected Areas

  • 1. Issues and Opportunities in Environmental Evaluation in Parks and Protected Areas R.J. Payne Lakehead University Environmental Evaluators Network (Canada) Forum Ottawa, Ontario September 30 – October 1, 2010
  • 2.
  • 3.  
  • 4.
  • 5.
  • 6. Environmental Evaluation in Parks and Protected Areas Case 3: Measuring Visitor Experience Outcomes Parks Canada's three goals: ecological integrity, education and visitor experience Experience: social science staff; identification of experiences available Are visitors satisfied with the experiences ? How measured? Visitor Information Program (e.g., Pukaskwa National Park) A marketing “top box” approach What do we Learn? Conceptualization: “satisfaction” “experience” Measurement Segmentation Scale
  • 7. Environmental Evaluation in Parks and Protected Areas Implications of the Case Studies Accountability to ... Independent assessment(s) Conceptualization Methodologies Triangulation Reporting Scale
  • 8. Environmental Evaluation in Parks and Protected Areas