Presentation to the DCMI Summit in Copenhagen 13 October 2016. #dc-2016

1. Contextual Computing:
Laying A Global Data Foundation
Richard Wallis
Evangelist and Founder
Data Liberate
richard.wallis@dataliberate.com
@rjw
DC- 2016
Copenhagen
October 13, 2016

2. richard.wallis@dataliberate.com — @rjw

3. Independent Consultant, Evangelist & Founder
richard.wallis@dataliberate.com — @rjw

4. Independent Consultant, Evangelist & Founder
richard.wallis@dataliberate.com — @rjw
25+ Years – Library systems technology
10+ Years – Semantic Web & Linked Data

5. Independent Consultant, Evangelist & Founder
W3C Community Groups:
• Schema Bib Extend (Chair)
• Schema.org for bibliographic data
• bib.schema.org
• Schema Architypes (Chair)
• Financial Industry Business Ontology – fibo.schema.org
• Tourism Structured Web Data (Co-Chair)
• Schema Course Extension
richard.wallis@dataliberate.com — @rjw
25+ Years – Library systems technology
10+ Years – Semantic Web & Linked Data

6. Independent Consultant, Evangelist & Founder
Working With:
• Google – Schema.org vocabulary, site, extensions
documentation and community
W3C Community Groups:
• Schema Bib Extend (Chair)
• Schema.org for bibliographic data
• bib.schema.org
• Schema Architypes (Chair)
• Financial Industry Business Ontology – fibo.schema.org
• Tourism Structured Web Data (Co-Chair)
• Schema Course Extension
richard.wallis@dataliberate.com — @rjw
25+ Years – Library systems technology
10+ Years – Semantic Web & Linked Data

7. Independent Consultant, Evangelist & Founder
Working With:
• Google – Schema.org vocabulary, site, extensions
documentation and community
• OCLC - Global library cooperative
W3C Community Groups:
• Schema Bib Extend (Chair)
• Schema.org for bibliographic data
• bib.schema.org
• Schema Architypes (Chair)
• Financial Industry Business Ontology – fibo.schema.org
• Tourism Structured Web Data (Co-Chair)
• Schema Course Extension
richard.wallis@dataliberate.com — @rjw
25+ Years – Library systems technology
10+ Years – Semantic Web & Linked Data

8. Independent Consultant, Evangelist & Founder
Working With:
• Google – Schema.org vocabulary, site, extensions
documentation and community
• OCLC - Global library cooperative
• FIBO – Financial Industry Business Ontology
W3C Community Groups:
• Schema Bib Extend (Chair)
• Schema.org for bibliographic data
• bib.schema.org
• Schema Architypes (Chair)
• Financial Industry Business Ontology – fibo.schema.org
• Tourism Structured Web Data (Co-Chair)
• Schema Course Extension
richard.wallis@dataliberate.com — @rjw
25+ Years – Library systems technology
10+ Years – Semantic Web & Linked Data

9. Independent Consultant, Evangelist & Founder
Working With:
• Google – Schema.org vocabulary, site, extensions
documentation and community
• OCLC - Global library cooperative
• FIBO – Financial Industry Business Ontology
• Various Clients – Implementing/understanding Schema.org
e.g. Singapore National Library Board - Europeana
W3C Community Groups:
• Schema Bib Extend (Chair)
• Schema.org for bibliographic data
• bib.schema.org
• Schema Architypes (Chair)
• Financial Industry Business Ontology – fibo.schema.org
• Tourism Structured Web Data (Co-Chair)
• Schema Course Extension
richard.wallis@dataliberate.com — @rjw
25+ Years – Library systems technology
10+ Years – Semantic Web & Linked Data

10. Image: http://enable5.com/

11. Image: http://enable5.com/

12. Image: http://enable5.com/

13. Image: http://enable5.com/

14. Image: http://enable5.com/

15. Image: http://enable5.com/

16. Image: http://enable5.com/

17. Image: http://enable5.com/

18. Image: http://enable5.com/

19. Image: http://enable5.com/
contextual elements such as
meaning, syntax, time, location,
appropriate domain, regulations,
user’s profile, process, task and
goal.

20. Image: http://enable5.com/
contextual elements such as
meaning, syntax, time, location,
appropriate domain, regulations,
user’s profile, process, task and
goal.
contextual elements such as
meaning, syntax, time, location,
appropriate domain, regulations,
user’s profile, process, task and
goal.

21. Image: http://enable5.com/

22. Contextual Computing:
Knowledge Graphs
The Web of Entities

23. Contextual Computing:
Knowledge Graphs
The Web of Entities

24. Contextual Computing:
Knowledge Graphs
The Web of Entities
Contextual

25. Contextual Computing:
Knowledge Graphs
The Web of Entities

26. Context!
Context in
A Web of Entities

28. ● 1999●

29. ● 1999●
Tim Berners-Lee, 1999
“I have a dream for the Web [in which computers] become
capable of analyzing all the data on the Web – the content, links,
and transactions between people and computers. A ‘Semantic
Web’, which should make this possible, has yet to emerge, but
when it does, the day-to-day mechanisms of trade, bureaucracy
and our daily lives will be handled by machines talking to
machines. The ‘intelligent agents’ people have touted for ages will
finally materialize”

30. ● 1999●
Tim Berners-Lee, 1999
“I have a dream for the Web [in which computers] become
capable of analyzing all the data on the Web – the content, links,
and transactions between people and computers. A ‘Semantic
Web’, which should make this possible, has yet to emerge, but
when it does, the day-to-day mechanisms of trade, bureaucracy
and our daily lives will be handled by machines talking to
machines. The ‘intelligent agents’ people have touted for ages will
finally materialize”

31. ● 1999●
Tim Berners-Lee, 1999
“I have a dream for the Web [in which computers] become
capable of analyzing all the data on the Web – the content, links,
and transactions between people and computers. A ‘Semantic
Web’, which should make this possible, has yet to emerge, but
when it does, the day-to-day mechanisms of trade, bureaucracy
and our daily lives will be handled by machines talking to
machines. The ‘intelligent agents’ people have touted for ages will
finally materialize”
Intelligent Agents …

32. The Infamous
Open Linked Data Cloud

33. Linked Open Data
The Infamous
Open Linked Data Cloud
Impressive!

34. Linked Open Data
The Infamous
Open Linked Data Cloud
Impressive! • Raw RDF
• Many Vocabs

35. Linked Open Data
The Infamous
Open Linked Data Cloud
Impressive! • Raw RDF
• Many Vocabs

36. Linked Open Data
The Infamous
Open Linked Data Cloud
Impressive! • Raw RDF
• Many Vocabs
• SPARQL

37. Linked Open Data
The Infamous
Open Linked Data Cloud
Impressive!
But Useful?
• Raw RDF
• Many Vocabs
• SPARQL

39. 2
● 2011 ●
June
Introducing Schema.org

40. 2
● 2011 ●
June
Introducing Schema.org

41. 2
● 2011 ●
June
Introducing Schema.org

42. 2
● 2011 ●
June
Introducing Schema.org

43. Knowledge Graph

44. Knowledge Graph
16
● 2012 ●
May
Google Knowledge Graph

45. Knowledge Graph
16
● 2012 ●
May
Google Knowledge Graph

46. Knowledge Graph
16
● 2012 ●
May
Google Knowledge Graph

47. Google Knowledge Graph

48. Google Knowledge Graph

49. Google Knowledge Graph

50. Google Knowledge Graph

51. Knowledge Graph
Related Entities in a Graph

52. Knowledge Graph
Bart Simpson
Related Entities in a Graph

53. Knowledge Graph
Bart Simpson
Nancy Cartwright
Played By
Related Entities in a Graph

54. Knowledge Graph
Bart Simpson
Nancy Cartwright
Dayton Ohio
Played By
Born In
Related Entities in a Graph

55. Knowledge Graph
Bart Simpson
Nancy Cartwright
Dayton Ohio
Dayton Aviation
Heritage National Park
Played By
Born In
Place of Interest
Related Entities in a Graph

56. Knowledge Graph

57. Knowledge Graph
Sources for the Graph

58. Knowledge Graph
Sources for the Graph

59. Knowledge Graph
Sources for the Graph

60. Knowledge Graph
Sources for the Graph

61. Knowledge Graph
Sources for the Graph

62. Knowledge Graph
Sources for the Graph

63. Knowledge Graph
Powered by the Graph

64. Knowledge Graph
Powered by the Graph
Knowledge Panel

65. Knowledge Graph
Powered by the Graph
Knowledge Panel
Info Box

66. Knowledge Graph
Powered by the Graph
Knowledge Panel
Info Box
Answer Box

67. Knowledge Graph
Powered by the Graph
Knowledge Panel
Info Box
Answer Box
Rich Snippets

68. Knowledge Graph
Powered by the Graph
Knowledge Panel
Info Box
Answer Box
Rich Snippets

69. Using Schema.org

70. Using Schema.org
•Data embedded in website html
-Microdata / RDFa / JSON-LD

71. Using Schema.org
•Data embedded in website html
-Microdata / RDFa / JSON-LD
•Harvested during normal web crawls

72. Using Schema.org
•Data embedded in website html
-Microdata / RDFa / JSON-LD
•Harvested during normal web crawls
•Under control of the [site] publisher

73. Schema.org today

74. •In use on over 12 million domains
•Broad core vocabulary:
Schema.org today

75. •In use on over 12 million domains
•Broad core vocabulary:
-Types: 571 Properties: 832 Values: 114
•Extensions published:
Schema.org today

76. •In use on over 12 million domains
•Broad core vocabulary:
-Types: 571 Properties: 832 Values: 114
•Extensions published:
- auto.schema.org
- bib.schema.org
- health-lifesci.schema.org
Schema.org today

77. Schema.org

78. Schema.org
12+ Million
Web Sites

79. Schema.org
12+ Million
Web Sites
Found On30% Pages*
* In a 10 billion page sample - 2015

80. Schema.org
A de facto vocabulary for
structured data on the web12+ Million
Web Sites
Found On30% Pages*
* In a 10 billion page sample - 2015

81. Schema.org
A de facto vocabulary for
structured data on the web
So, what does it look like ….
12+ Million
Web Sites
Found On30% Pages*
* In a 10 billion page sample - 2015

82. A Bibliographic Example
WorldCat.org

83. A Bibliographic Example
WorldCat.org

84. A Bibliographic Example
WorldCat.org

85. A Banking Example
Banc of California

86. A Banking Example
Banc of California

87. A Banking Example
Banc of California

88. Why?

89. Why?
Our world is Changing!

90. Why?
Our world is Changing!

91. Why?
Our world is Changing!

92. Why?
Our world is Changing!

93. Why?
Our world is Changing!

94. Why?
Our world is Changing!

95. Why?
Our world is Changing!

96. How To Participate
https://www.genua.de
Implementing Schema.org

97. How To Participate
https://www.genua.de
A strategy for sharing data
Implementing Schema.org

98. How To Participate
https://www.genua.de
A strategy for sharing data
• Identify your data entities
• Map to Schema.org
• Look for external links
• Add markup to pages
• Markup your organisation
• Help the crawlers
• Monitor effects
• Continuously improve
Implementing Schema.org

99. How To Participate
https://www.genua.de
A strategy for sharing data
• Identify your data entities
• Map to Schema.org
• Look for external links
• Add markup to pages
• Markup your organisation
• Help the crawlers
• Monitor effects
• Continuously improve
Make the Search Engines Aware of Your Entities
Implementing Schema.org

100. A Structured Web
Data Revolution
Structured Data Powering Discovery

101. A Structured Web
Data Revolution
Enriching Knowledge Graphs with our Data
Structured Data Powering Discovery

102. A Structured Web
Data Revolution
Enriching Knowledge Graphs with our Data
Rich
Snippets
Knowledge
Panels
Semantic
Search
Answer
BoxesInfo
Boxes
Conversational
Search
Rich
Cards
Semantic
SEO
Enhanced
AnalyticsRankBrain
Structured Data Powering Discovery

103. A Structured Web
Data Revolution
Enriching Knowledge Graphs with our Data
Reputable Structured Data

104. A Structured Web
Data Revolution
Enriching Knowledge Graphs with our Data
Reputable Structured Data
Wherever possible link

105. A Structured Web
Data Revolution
Enriching Knowledge Graphs with our Data
Reputable Structured Data
Trusted Reputable Hubs of Authority
Wherever possible link
to

106. A Structured Web
Data Revolution
Enriching Knowledge Graphs with our Data
Reputable Structured Data
Trusted Reputable Hubs of Authority
Authoritative URIs
Authoritative Linking
Authoritative Descriptions
Wherever possible link
to

107. A Structured Web
Data Revolution
Enriching Knowledge Graphs with our Data
Reputable Structured Data
Trusted Reputable Hubs of Authority
Authoritative URIs
Authoritative Linking
Authoritative Descriptions
Wherever possible link
to

108. A Structured Web
Data Revolution
Enriching Knowledge Graphs with our Data
Reputable Structured Data
Trusted Reputable Hubs of Authority
Authoritative URIs
Authoritative Linking
Authoritative Descriptions
Wherever possible link
to
… working with a large community of libraries and
partners to create an infrastructure of identifiers
and data sustainable over the long term

109. Structured Data Web
Structured Data - Global Context

110. Structured Data Web
A Global Graph of Related Entities
Structured Data - Global Context

111. Structured Data Web
A Global Graph of Related Entities
Providing Context on a Global Scale
Structured Data - Global Context

112. Structured Data Web
A Global Graph of Related Entities
Providing Context on a Global Scale
contextual elements such as
meaning, syntax, time, location,
appropriate domain, regulations,
user’s profile, process, task and
goal.
Cognitive
Computing
needs
Structured Data - Global Context

113. Cognitive Computing

114. Cognitive Computing
Is evolving from a world constrained by

115. Cognitive Computing
Is evolving from a world constrained by
Local Context
Cognitive Computing - Local Context

116. Cognitive Computing
Is evolving from a world constrained by
Local Context
•Domain
•Local Familiarity
•Developer experiences
•Local data models
•Industry focussed
vocabularies
Cognitive Computing - Local Context

117. Cognitive Computing

118. Cognitive Computing
Is emerging into a world enabled by
Global Context
Cognitive Computing - Global Context

119. Cognitive Computing
Is emerging into a world enabled by
Global Context
•Cross Domain
•Broad Familiarity
•Many Developers
•Flexible data model
•De facto vocabulary
•Knowledge Graphs
•Millions* of Entities
*12+ Million Sites
Cognitive Computing - Global Context

120. For Cognitive Computing
Image: http://enable5.com/

121. For Cognitive Computing
Global and
y
Image: http://enable5.com/

122. For Cognitive Computing
Global and
y
Image: http://enable5.com/
Delivering on one revolution …

123. For Cognitive Computing
Global and
y
Image: http://enable5.com/
Delivering on one revolution …
Laying foundations for another

124. For Cognitive Computing
Global and
y
Image: http://enable5.com/
Delivering on one revolution …
Laying foundations for another
Building a Contextual Web of Entities
Schema.org - Building Global Context

125. Contextual Computing:
Laying A Global Data Foundation
Richard Wallis
Evangelist and Founder
Data Liberate
richard.wallis@dataliberate.com
@rjw
DC- 2016
Copenhagen
October 13, 2016

126. Contextual Computing:
Richard Wallis
Evangelist and Founder
Data Liberate
richard.wallis@dataliberate.com
@rjw
SmartData ONLINE
July13, 2016
Knowledge Graphs
The Web of Entities

127. Contextual Computing:
Richard Wallis
Evangelist and Founder
Data Liberate
richard.wallis@dataliberate.com
@rjw
SmartData ONLINE
July13, 2016
Cognitive
Knowledge Graphs
The Web of Entities

128. Contextual Computing:
Richard Wallis
Evangelist and Founder
Data Liberate
richard.wallis@dataliberate.com
@rjw
SmartData ONLINE
July13, 2016
The Global Web of Entities
Helped by Knowledge Graphs
Cognitive
Enabled by

129. Contextual Computing:
Richard Wallis
Evangelist and Founder
Data Liberate
richard.wallis@dataliberate.com
@rjw
SmartData ONLINE
July13, 2016
The Global Web of Entities
Helped by Knowledge Graphs
Cognitive
Enabled by
*Assisted by
*