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DCMI 
Conference 
Austin, 
TX 
October 
10th 
2014 
Extending 
Schema.org 
Richard Wallis 
Technology Evangelist 
@rjw
Representing the collective collection 
in WorldCat Discovery and WorldCat.org 
As of 11 June 2013
Representing the collective collection 
in WorldCat Discovery and WorldCat.org 
322+ million 
bibliographic records 
2+ billion holdings 
980million records 
38 million items 
(Institutional repositories, 
Google, HathiTrust, OAIster) 
Bibliographic 
information in 
WorldCat 
Licensed digital 
content/articles in 
library collections 
Digitized 
local library content 
As of 11 June 2013
Structured 
Data 
Objectives
Structured 
Data 
Objectives 
• Linking 
with 
hubs 
of 
authority 
on 
the 
web
Structured 
Data 
Objectives 
• Linking 
with 
hubs 
of 
authority 
on 
the 
web 
• viaf.org 
– 
persons
Structured 
Data 
Objectives 
• Linking 
with 
hubs 
of 
authority 
on 
the 
web 
• viaf.org 
– 
persons 
• Library 
of 
congress 
– 
subjects, 
etc
Structured 
Data 
Objectives 
• Linking 
with 
hubs 
of 
authority 
on 
the 
web 
• viaf.org 
– 
persons 
• Library 
of 
congress 
– 
subjects, 
etc 
• Dewey.info 
– 
classifications
Structured 
Data 
Objectives 
• Linking 
with 
hubs 
of 
authority 
on 
the 
web 
• viaf.org 
– 
persons 
• Library 
of 
congress 
– 
subjects, 
etc 
• Dewey.info 
– 
classifications 
• Dbpedia 
– 
most 
things
Structured 
Data 
Objectives 
• Linking 
with 
hubs 
of 
authority 
on 
the 
web 
• viaf.org 
– 
persons 
• Library 
of 
congress 
– 
subjects, 
etc 
• Dewey.info 
– 
classifications 
• Dbpedia 
– 
most 
things 
• Widely 
distributed 
& 
understood
Structured 
Data 
Objectives 
• Linking 
with 
hubs 
of 
authority 
on 
the 
web 
• viaf.org 
– 
persons 
• Library 
of 
congress 
– 
subjects, 
etc 
• Dewey.info 
– 
classifications 
• Dbpedia 
– 
most 
things 
• Widely 
distributed 
& 
understood 
• Web 
standard 
data 
access 
patterns
Structured 
Data 
Objectives 
• Linking 
with 
hubs 
of 
authority 
on 
the 
web 
• viaf.org 
– 
persons 
• Library 
of 
congress 
– 
subjects, 
etc 
• Dewey.info 
– 
classifications 
• Dbpedia 
– 
most 
things 
• Widely 
distributed 
& 
understood 
• Web 
standard 
data 
access 
patterns 
• Common 
vocabularies 
on 
the 
web
Structured 
Data 
Objectives 
• Linking 
with 
hubs 
of 
authority 
on 
the 
web 
• viaf.org 
– 
persons 
• Library 
of 
congress 
– 
subjects, 
etc 
• Dewey.info 
– 
classifications 
• Dbpedia 
– 
most 
things 
• Widely 
distributed 
& 
understood 
• Web 
standard 
data 
access 
patterns 
• Common 
vocabularies 
on 
the 
web 
• Visibility 
in 
search 
engines
Structured 
Data 
Objectives 
• Linking 
with 
hubs 
of 
authority 
on 
the 
web 
• viaf.org 
– 
persons 
• Library 
of 
congress 
– 
subjects, 
etc 
• Dewey.info 
– 
classifications 
• Dbpedia 
– 
most 
things 
• Widely 
distributed 
& 
understood 
• Web 
standard 
data 
access 
patterns 
• Common 
vocabularies 
on 
the 
web 
• Visibility 
Conclusions 
in 
search 
engines
Structured 
Data 
Objectives 
• Linking 
with 
hubs 
of 
authority 
on 
the 
web 
• viaf.org 
– 
persons 
• Library 
of 
congress 
– 
subjects, 
etc 
• Dewey.info 
– 
classifications 
• Dbpedia 
– 
most 
things 
• Widely 
distributed 
& 
understood 
• Web 
standard 
data 
access 
patterns 
• Common 
vocabularies 
on 
the 
web 
• Visibility 
Conclusions 
in 
search 
engines 
• Linked 
Data
Structured 
Data 
Objectives 
• Linking 
with 
hubs 
of 
authority 
on 
the 
web 
• viaf.org 
– 
persons 
• Library 
of 
congress 
– 
subjects, 
etc 
• Dewey.info 
– 
classifications 
• Dbpedia 
– 
most 
things 
• Widely 
distributed 
& 
understood 
• Web 
standard 
data 
access 
patterns 
• Common 
vocabularies 
on 
the 
web 
• Visibility 
Conclusions 
in 
search 
engines 
• Linked 
Data 
• RDF 
– 
RDFa, 
RDF/XML, 
JSON-­‐LD, 
Turtle, 
nTriples
Structured 
Data 
Objectives 
• Linking 
with 
hubs 
of 
authority 
on 
the 
web 
• viaf.org 
– 
persons 
• Library 
of 
congress 
– 
subjects, 
etc 
• Dewey.info 
– 
classifications 
• Dbpedia 
– 
most 
things 
• Widely 
distributed 
& 
understood 
• Web 
standard 
data 
access 
patterns 
• Common 
vocabularies 
on 
the 
web 
• Visibility 
Conclusions 
in 
search 
engines 
• Linked 
Data 
• RDF 
– 
RDFa, 
RDF/XML, 
JSON-­‐LD, 
Turtle, 
nTriples 
• Canonical 
URIs
Structured 
Data 
Objectives 
• Linking 
with 
hubs 
of 
authority 
on 
the 
web 
• viaf.org 
– 
persons 
• Library 
of 
congress 
– 
subjects, 
etc 
• Dewey.info 
– 
classifications 
• Dbpedia 
– 
most 
things 
• Widely 
distributed 
& 
understood 
• Web 
standard 
data 
access 
patterns 
• Common 
vocabularies 
on 
the 
web 
• Visibility 
Conclusions 
in 
search 
engines 
• Linked 
Data 
• RDF 
– 
RDFa, 
RDF/XML, 
JSON-­‐LD, 
Turtle, 
nTriples 
• Canonical 
URIs 
• Schema.org
Structured 
Data 
Objectives 
• Linking 
with 
hubs 
of 
authority 
on 
the 
web 
• viaf.org 
– 
persons 
• Library 
of 
congress 
– 
subjects, 
etc 
• Dewey.info 
– 
classifications 
• Dbpedia 
– 
most 
things 
• Widely 
distributed 
& 
understood 
• Web 
standard 
data 
access 
patterns 
• Common 
vocabularies 
on 
the 
web 
• Visibility 
Conclusions 
in 
search 
engines 
• Linked 
Data 
• RDF 
– 
RDFa, 
RDF/XML, 
JSON-­‐LD, 
Turtle, 
nTriples 
• Canonical 
URIs 
• Schema.org 
• Backed 
and 
recognized 
by 
Google, 
Bing, 
Yahoo!, 
Yandex
Structured 
Data 
Objectives 
• Linking 
with 
hubs 
of 
authority 
on 
the 
web 
• viaf.org 
– 
persons 
• Library 
of 
congress 
– 
subjects, 
etc 
• Dewey.info 
– 
classifications 
• Dbpedia 
– 
most 
things 
• Widely 
distributed 
& 
understood 
• Web 
standard 
data 
access 
patterns 
• Common 
vocabularies 
on 
the 
web 
• Visibility 
Conclusions 
in 
search 
engines 
• Linked 
Data 
• RDF 
– 
RDFa, 
RDF/XML, 
JSON-­‐LD, 
Turtle, 
nTriples 
• Canonical 
URIs 
• Schema.org 
• Backed 
and 
recognized 
by 
Google, 
Bing, 
Yahoo!, 
Yandex 
• Widely 
adopted 
& 
understood 
– 
15% 
of 
web 
sites
• Linking 
with 
hubs 
of 
authority 
on 
the 
web 
• viaf.org 
– 
persons 
• Library 
of 
congress 
– 
subjects, 
etc 
• Dewey.info 
– 
classifications 
• Dbpedia 
– 
most 
things 
• Widely 
distributed 
& 
understood 
• Web 
standard 
data 
access 
patterns 
• Common 
vocabularies 
on 
the 
web 
• Visibility 
obvious 
Conclusions 
in 
search 
engines 
• Linked 
Data 
• RDF 
– 
RDFa, 
RDF/XML, 
JSON-­‐LD, 
Turtle, 
nTriples 
• Canonical 
URIs 
• Schema.org 
• Backed 
and 
recognized 
by 
Google, 
Bing, 
Yahoo!, 
Yandex 
• Widely 
adopted 
& 
understood 
– 
15% 
of 
web 
sites 
fairly 
y
• Linking 
with 
hubs 
of 
authority 
on 
the 
web 
• viaf.org 
– 
persons 
• Library 
of 
congress 
– 
subjects, 
etc 
• Dewey.info 
– 
classifications 
• Dbpedia 
– 
most 
things 
• Widely 
distributed 
& 
understood 
• Web 
standard 
data 
access 
patterns 
• Common 
vocabularies 
on 
the 
web 
• Visibility 
obvious 
Conclusions 
in 
search 
engines 
• Linked 
Data 
• RDF 
– 
RDFa, 
RDF/XML, 
JSON-­‐LD, 
Turtle, 
nTriples 
• Canonical 
URIs 
• Schema.org 
• Backed 
and 
recognized 
by 
Google, 
Bing, 
Yahoo!, 
Yandex 
• Widely 
adopted 
& 
understood 
– 
15% 
of 
web 
sites 
fairly 
y
Introducing 
Linked 
Data 
Phase 
1
Introducing 
Linked 
Data 
Phase 
1 
• First 
mine 
the 
data
Introducing 
Linked 
Data 
Phase 
1 
• First 
mine 
the 
data 
• Records 
held 
in 
Marc 
• Identify 
the 
entities
Introducing 
Linked 
Data 
Phase 
1 
• First 
mine 
the 
data 
• Records 
held 
in 
Marc 
• Identify 
the 
entities 
• Person, 
Organization, 
CreativeWork, 
etc.
Introducing 
Linked 
Data 
Phase 
1 
• First 
mine 
the 
data 
• Records 
held 
in 
Marc 
• Identify 
the 
entities 
• Person, 
Organization, 
CreativeWork, 
etc. 
• Match 
strings 
to 
things
Introducing 
Linked 
Data 
Phase 
1 
• First 
mine 
the 
data 
• Records 
held 
in 
Marc 
• Identify 
the 
entities 
• Person, 
Organization, 
CreativeWork, 
etc. 
• Match 
strings 
to 
things 
• People/Organization 
names 
– 
viaf.org, 
etc
Introducing 
Linked 
Data 
Phase 
1 
• First 
mine 
the 
data 
• Records 
held 
in 
Marc 
• Identify 
the 
entities 
• Person, 
Organization, 
CreativeWork, 
etc. 
• Match 
strings 
to 
things 
• People/Organization 
names 
– 
viaf.org, 
etc 
• Subjects 
– 
Library 
of 
Congress
Introducing 
Linked 
Data 
Phase 
1 
• First 
mine 
the 
data 
• Records 
held 
in 
Marc 
• Identify 
the 
entities 
• Person, 
Organization, 
CreativeWork, 
etc. 
• Match 
strings 
to 
things 
• People/Organization 
names 
– 
viaf.org, 
etc 
• Subjects 
– 
Library 
of 
Congress
Introducing 
Linked 
Data 
Phase 
1 
• First 
mine 
the 
data 
• Records 
held 
in 
Marc 
• Identify 
the 
entities 
• Person, 
Organization, 
CreativeWork, 
etc. 
• Match 
strings 
to 
things 
• People/Organization 
names 
– 
viaf.org, 
etc 
• Subjects 
– 
Library 
of 
Congress 
Phase 
2
Introducing 
Linked 
Data 
Phase 
1 
• First 
mine 
the 
data 
• Records 
held 
in 
Marc 
• Identify 
the 
entities 
• Person, 
Organization, 
CreativeWork, 
etc. 
• Match 
strings 
to 
things 
• People/Organization 
names 
– 
viaf.org, 
etc 
• Subjects 
– 
Library 
of 
Congress 
Phase 
2 
• Model 
what 
is 
of 
interest 
to 
the 
Web
Introducing 
Linked 
Data 
Phase 
1 
• First 
mine 
the 
data 
• Records 
held 
in 
Marc 
• Identify 
the 
entities 
• Person, 
Organization, 
CreativeWork, 
etc. 
• Match 
strings 
to 
things 
• People/Organization 
names 
– 
viaf.org, 
etc 
• Subjects 
– 
Library 
of 
Congress 
Phase 
2 
• Model 
what 
is 
of 
interest 
to 
the 
Web 
• All 
our 
data 
is 
important 
to 
us
Introducing 
Linked 
Data 
Phase 
1 
• First 
mine 
the 
data 
• Records 
held 
in 
Marc 
• Identify 
the 
entities 
• Person, 
Organization, 
CreativeWork, 
etc. 
• Match 
strings 
to 
things 
• People/Organization 
names 
– 
viaf.org, 
etc 
• Subjects 
– 
Library 
of 
Congress 
Phase 
2 
• Model 
what 
is 
of 
interest 
to 
the 
Web 
• All 
our 
data 
is 
important 
to 
us 
• What 
will 
draw 
people 
to 
our 
resources?
Introducing 
Linked 
Data 
Phase 
1 
• First 
mine 
the 
data 
• Records 
held 
in 
Marc 
• Identify 
the 
entities 
• Person, 
Organization, 
CreativeWork, 
etc. 
• Match 
strings 
to 
things 
• People/Organization 
names 
– 
viaf.org, 
etc 
• Subjects 
– 
Library 
of 
Congress 
Phase 
2 
• Model 
what 
is 
of 
interest 
to 
the 
Web 
• All 
our 
data 
is 
important 
to 
us 
• What 
will 
draw 
people 
to 
our 
resources? 
• Share 
the 
way 
the 
web 
does
Introducing 
Linked 
Data 
Phase 
1 
• First 
mine 
the 
data 
• Records 
held 
in 
Marc 
• Identify 
the 
entities 
• Person, 
Organization, 
CreativeWork, 
etc. 
• Match 
strings 
to 
things 
• People/Organization 
names 
– 
viaf.org, 
etc 
• Subjects 
– 
Library 
of 
Congress 
Phase 
2 
• Model 
what 
is 
of 
interest 
to 
the 
Web 
• All 
our 
data 
is 
important 
to 
us 
• What 
will 
draw 
people 
to 
our 
resources? 
• Share 
the 
way 
the 
web 
does 
• Linked 
Data
Introducing 
Linked 
Data 
Phase 
1 
• First 
mine 
the 
data 
• Records 
held 
in 
Marc 
• Identify 
the 
entities 
• Person, 
Organization, 
CreativeWork, 
etc. 
• Match 
strings 
to 
things 
• People/Organization 
names 
– 
viaf.org, 
etc 
• Subjects 
– 
Library 
of 
Congress 
Phase 
2 
• Model 
what 
is 
of 
interest 
to 
the 
Web 
• All 
our 
data 
is 
important 
to 
us 
• What 
will 
draw 
people 
to 
our 
resources? 
• Share 
the 
way 
the 
web 
does 
• Linked 
Data 
• Schema.org
Introducing 
Linked 
Data 
Phase 
1 
• First 
mine 
the 
data 
• Records 
held 
in 
Marc 
• Identify 
the 
entities 
• Person, 
Organization, 
CreativeWork, 
etc. 
• Match 
strings 
to 
things 
• People/Organization 
names 
– 
viaf.org, 
etc 
• Subjects 
– 
Library 
of 
Congress 
Phase 
2 
• Model 
what 
is 
of 
interest 
to 
the 
Web 
• All 
our 
data 
is 
important 
to 
us 
• What 
will 
draw 
people 
to 
our 
resources? 
• Share 
the 
way 
the 
web 
does 
• Linked 
Data 
• Schema.org 
Phase 
3
Introducing 
Linked 
Data 
Phase 
1 
• First 
mine 
the 
data 
• Records 
held 
in 
Marc 
• Identify 
the 
entities 
• Person, 
Organization, 
CreativeWork, 
etc. 
• Match 
strings 
to 
things 
• People/Organization 
names 
– 
viaf.org, 
etc 
• Subjects 
– 
Library 
of 
Congress 
Phase 
2 
• Model 
what 
is 
of 
interest 
to 
the 
Web 
• All 
our 
data 
is 
important 
to 
us 
• What 
will 
draw 
people 
to 
our 
resources? 
• Share 
the 
way 
the 
web 
does 
• Linked 
Data 
• Schema.org 
Phase 
3 -­‐ 
Try 
it 
out!
Gaps 
in 
Schema.org 
coverage
What 
to 
do 
about 
Gaps 
in 
Schema.org 
coverage
What 
to 
do 
about 
Gaps 
in 
Schema.org 
coverage
What 
to 
do 
about 
Gaps 
in 
Schema.org 
coverage
What 
to 
do 
about 
Gaps 
in 
Schema.org 
coverage
What 
to 
do 
about 
Gaps 
in 
Schema.org 
coverage 
Lobby 
them 
for 
updates 
/ 
extensions
What 
to 
do 
about 
Gaps 
in 
Schema.org 
coverage 
Lobby 
them 
for 
updates 
/ 
extensions
What 
to 
do 
about 
Gaps 
in 
Schema.org 
coverage 
Lobby 
them 
for 
updates 
/ 
extensions
What 
to 
do 
about 
Gaps 
in 
Schema.org 
coverage 
Lobby 
them 
for 
updates 
/ 
extensions
What 
to 
do 
about 
Gaps 
in 
Schema.org 
coverage 
Lobby 
them 
for 
updates 
/ 
extensions 
http://lists.w3.org/Archives/Public/public-­‐vocabs 
http://www.w3.org/wiki/WebSchemas
What 
to 
do 
about 
Gaps 
in 
Schema.org 
coverage 
Lobby 
them 
for 
updates 
/ 
extensions 
http://lists.w3.org/Archives/Public/public-­‐vocabs 
http://www.w3.org/wiki/WebSchemas 
… 
or 
form 
a 
group 
to 
do 
it
What 
to 
do 
about 
Gaps 
in 
Schema.org 
coverage 
… 
or 
form 
a 
group 
to 
do 
it
What 
to 
do 
about 
Gaps 
in 
Schema.org 
coverage
What 
to 
do 
about 
Gaps 
in 
Schema.org 
coverage 
http://www.w3.org/community/schemabibex
What 
to 
do 
about 
but Gaps 
in 
Schema.org 
coverage
What 
to 
do 
about 
but Gaps 
in 
Schema.org 
coverage 
Not 
everything 
is 
appropriate 
for 
Schema.org
What 
to 
do 
about 
but Gaps 
in 
Schema.org 
coverage 
Not 
everything 
is 
appropriate 
for 
Schema.org 
So 
I’ll 
create 
my 
own 
vocabulary 
then!
I’ll 
create 
my 
own 
vocabulary
I’ll 
create 
my 
own 
vocabulary
I’ll 
create 
my 
own 
vocabulary 
But doesn’t that loose all the 
benefits of Schema?
I’ll 
create 
my 
own 
vocabulary 
But doesn’t that loose all the 
benefits of Schema? 
Not 
if 
it 
is 
an 
extension 
vocabulary 
?? 
Just 
add 
your 
terms 
with 
Schema 
at 
the 
core
I’ll 
create 
my 
own 
vocabulary 
But doesn’t that loose all the 
benefits of Schema? 
Not 
if 
it 
is 
an 
extension 
vocabulary 
Just 
add 
your 
terms 
with 
Schema 
at 
the 
core Like frosting 
on a cake?
Frosting 
on 
the 
Schema.org 
Cake 
BiblioGraph.net
Extension 
Vocabulary
Extension 
Vocabulary 
• Adds 
your 
domain 
specifics
Extension 
Vocabulary 
• Adds 
your 
domain 
specifics 
• Mostly 
Schema.org
Extension 
Vocabulary 
• Adds 
your 
domain 
specifics 
• Mostly 
Schema.org 
• Only 
need 
to 
fill 
in 
the 
gaps
Extension 
Vocabulary 
• Adds 
your 
domain 
specifics 
• Mostly 
Schema.org 
• Only 
need 
to 
fill 
in 
the 
gaps 
• Search 
engines 
will 
understand 
most
Extension 
Vocabulary 
• Adds 
your 
domain 
specifics 
• Mostly 
Schema.org 
• Only 
need 
to 
fill 
in 
the 
gaps 
• Search 
engines 
will 
understand 
most 
• Familiar
Extension 
Vocabulary 
• Adds 
your 
domain 
specifics 
• Mostly 
Schema.org 
• Only 
need 
to 
fill 
in 
the 
gaps 
• Search 
engines 
will 
understand 
most 
• Familiar 
• Eases 
adoption
Extension 
Vocabulary 
• Adds 
your 
domain 
specifics 
• Mostly 
Schema.org 
• Only 
need 
to 
fill 
in 
the 
gaps 
• Search 
engines 
will 
understand 
most 
• Familiar 
• Eases 
adoption 
• Minimal 
namespaces
Extension 
Vocabulary 
• Adds 
your 
domain 
specifics 
• Mostly 
Schema.org 
• Only 
need 
to 
fill 
in 
the 
gaps 
• Search 
engines 
will 
understand 
most 
• Familiar 
• Eases 
adoption 
• Minimal 
namespaces 
• Eases 
adoption
Extension 
Vocabulary 
• Adds 
your 
domain 
specifics 
• Mostly 
Schema.org 
• Only 
need 
to 
fill 
in 
the 
gaps 
• Search 
engines 
will 
understand 
most 
• Familiar 
• Eases 
adoption 
• Minimal 
namespaces 
• Eases 
adoption 
• Repeatable 
pattern
Namespace 
Proliferation
Namespace 
Proliferation 
The 
Enemy 
of 
Adoption
Namespace 
Proliferation 
The 
Enemy 
of 
Adoption
Namespace 
Proliferation 
The 
Enemy 
of 
Adoption
Namespace 
Proliferation 
The 
Enemy 
of 
Adoption 
bits 
Which 
I 
can 
use?
Namespace 
Proliferation 
The 
Enemy 
of 
Adoption 
bits 
Which 
I 
can 
use? 
bits 
Which 
I 
can’t 
use?
Namespace 
Proliferation 
The 
Enemy 
of 
Adoption 
bits 
Which 
I 
can 
use? 
bits 
Which 
I 
can’t 
use? 
is 
This 
overwhelming! 
move 
I’ll 
…. 
on
@prefix 
schema: 
<http://schema.org/> 
@prefix 
bgn: 
<http://bibliograph.net/> 
!!!!!
@prefix 
schema: 
<http://schema.org/> 
@prefix 
bgn: 
<http://bibliograph.net/> 
!!!!! 
• Not 
as 
good 
as 
a 
single 
namespace
@prefix 
schema: 
<http://schema.org/> 
@prefix 
bgn: 
<http://bibliograph.net/> 
!!!!! 
• Not 
as 
good 
as 
a 
single 
namespace 
• But 
next 
best 
thing 
and 
understandable 
by:
@prefix 
schema: 
<http://schema.org/> 
@prefix 
bgn: 
<http://bibliograph.net/> 
!!!!! 
• Not 
as 
good 
as 
a 
single 
namespace 
• But 
next 
best 
thing 
and 
understandable 
by: 
• my 
domain
@prefix 
schema: 
<http://schema.org/> 
@prefix 
bgn: 
<http://bibliograph.net/> 
!!!!! 
• Not 
as 
good 
as 
a 
single 
namespace 
• But 
next 
best 
thing 
and 
understandable 
by: 
• my 
domain 
• the 
rest 
of 
the 
world 
-­‐ 
mostly
@prefix 
schema: 
<http://schema.org/> 
@prefix 
bgn: 
<http://bibliograph.net/> 
!!!!! 
• Not 
as 
good 
as 
a 
single 
namespace 
• But 
next 
best 
thing 
and 
understandable 
by: 
• my 
domain 
• the 
rest 
of 
the 
world 
-­‐ 
mostly
An 
extension 
to 
Schema.org…
An 
extension 
to 
Schema.org… 
• to 
fill 
in 
some 
[temporary 
?] 
domain 
specific 
gaps
An 
extension 
to 
Schema.org… 
• to 
fill 
in 
some 
[temporary 
?] 
domain 
specific 
gaps 
• light 
weight 
access 
to 
rich 
data
An 
extension 
to 
Schema.org… 
• to 
fill 
in 
some 
[temporary 
?] 
domain 
specific 
gaps 
• light 
weight 
access 
to 
rich 
data 
• domain 
specific 
extensions 
in 
single 
namespace
An 
extension 
to 
Schema.org… 
• to 
fill 
in 
some 
[temporary 
?] 
domain 
specific 
gaps 
• light 
weight 
access 
to 
rich 
data 
• domain 
specific 
extensions 
in 
single 
namespace 
• currently 
used 
by 
VIAF 
and 
WorldCat 
linked 
data
An 
extension 
to 
Schema.org… 
• to 
fill 
in 
some 
[temporary 
?] 
domain 
specific 
gaps 
• light 
weight 
access 
to 
rich 
data 
• domain 
specific 
extensions 
in 
single 
namespace 
• currently 
used 
by 
VIAF 
and 
WorldCat 
linked 
data 
An 
extension 
to 
Schema.org…
An 
extension 
to 
Schema.org… 
• to 
fill 
in 
some 
[temporary 
?] 
domain 
specific 
gaps 
• light 
weight 
access 
to 
rich 
data 
• domain 
specific 
extensions 
in 
single 
namespace 
• currently 
used 
by 
VIAF 
and 
WorldCat 
linked 
data 
An 
extension 
to 
Schema.org… 
• not 
a 
standalone 
vocabulary 
– 
needs 
Schema.org
An 
extension 
to 
Schema.org… 
• to 
fill 
in 
some 
[temporary 
?] 
domain 
specific 
gaps 
• light 
weight 
access 
to 
rich 
data 
• domain 
specific 
extensions 
in 
single 
namespace 
• currently 
used 
by 
VIAF 
and 
WorldCat 
linked 
data 
An 
extension 
to 
Schema.org… 
• not 
a 
standalone 
vocabulary 
– 
needs 
Schema.org 
• not 
a 
replacement 
for 
rich 
domain 
specific 
vocab(s)
An 
extension 
to 
Schema.org… 
• to 
fill 
in 
some 
[temporary 
?] 
domain 
specific 
gaps 
• light 
weight 
access 
to 
rich 
data 
• domain 
specific 
extensions 
in 
single 
namespace 
• currently 
used 
by 
VIAF 
and 
WorldCat 
linked 
data 
An 
extension 
to 
Schema.org… 
• not 
a 
standalone 
vocabulary 
– 
needs 
Schema.org 
• not 
a 
replacement 
for 
rich 
domain 
specific 
vocab(s) 
• complementary 
[rest 
of 
the 
world 
friendly]
An 
extension 
to 
Schema.org… 
• to 
fill 
in 
some 
[temporary 
?] 
domain 
specific 
gaps 
• light 
weight 
access 
to 
rich 
data 
• domain 
specific 
extensions 
in 
single 
namespace 
• currently 
used 
by 
VIAF 
and 
WorldCat 
linked 
data 
An 
extension 
to 
Schema.org… 
• not 
a 
standalone 
vocabulary 
– 
needs 
Schema.org 
• not 
a 
replacement 
for 
rich 
domain 
specific 
vocab(s) 
• complementary 
[rest 
of 
the 
world 
friendly] 
An 
extension 
to 
Schema.org…
An 
extension 
to 
Schema.org… 
• to 
fill 
in 
some 
[temporary 
?] 
domain 
specific 
gaps 
• light 
weight 
access 
to 
rich 
data 
• domain 
specific 
extensions 
in 
single 
namespace 
• currently 
used 
by 
VIAF 
and 
WorldCat 
linked 
data 
An 
extension 
to 
Schema.org… 
• not 
a 
standalone 
vocabulary 
– 
needs 
Schema.org 
• not 
a 
replacement 
for 
rich 
domain 
specific 
vocab(s) 
• complementary 
[rest 
of 
the 
world 
friendly] 
An 
extension 
to 
Schema.org… 
• an 
example 
of 
how 
others 
might 
do 
it.
OCLC 
Entity 
Based 
Data 
Strategy
OCLC 
Entity 
Based 
Data 
Strategy 
✓ VIAF, 
ISNI, 
FAST 
Publish 
Linked 
Data
OCLC 
Entity 
Based 
Data 
Strategy 
✓ VIAF, 
ISNI, 
FAST 
Publish 
Linked 
Data 
✓ WorldCat.org 
Linked 
Data 
Release 
2012 
– 
using 
Schema.org
OCLC 
Entity 
Based 
Data 
Strategy 
✓ VIAF, 
ISNI, 
FAST 
Publish 
Linked 
Data 
✓ WorldCat.org 
Linked 
Data 
Release 
– 
using 
Schema.org 
✓ Internal 
agreement 
on 
data 
strategy 
2012 
2013
OCLC 
Entity 
Based 
Data 
Strategy 
✓ VIAF, 
ISNI, 
FAST 
Publish 
Linked 
Data 
✓ WorldCat.org 
Linked 
Data 
Release 
– 
using 
Schema.org 
✓ Internal 
agreement 
on 
data 
strategy 
✓ Evangelism 
2012 
2013
OCLC 
Entity 
Based 
Data 
Strategy 
✓ VIAF, 
ISNI, 
FAST 
Publish 
Linked 
Data 
✓ WorldCat.org 
Linked 
Data 
Release 
– 
using 
Schema.org 
✓ Internal 
agreement 
on 
data 
strategy 
✓ Evangelism 
✓ Research 
& 
Design 
with 
Data 
Architecture 
Group 
2012 
2013
OCLC 
Entity 
Based 
Data 
Strategy 
✓ VIAF, 
ISNI, 
FAST 
Publish 
Linked 
Data 
✓ WorldCat.org 
Linked 
Data 
Release 
– 
using 
Schema.org 
✓ Internal 
agreement 
on 
data 
strategy 
✓ Evangelism 
✓ Research 
& 
Design 
with 
Data 
Architecture 
Group 
✓ Data 
mining 
of 
WorldCat 
resources 
2012 
2013
OCLC 
Entity 
Based 
Data 
Strategy 
✓ VIAF, 
ISNI, 
FAST 
Publish 
Linked 
Data 
✓ WorldCat.org 
Linked 
Data 
Release 
– 
using 
Schema.org 
✓ Internal 
agreement 
on 
data 
strategy 
✓ Evangelism 
✓ Research 
& 
Design 
with 
Data 
Architecture 
Group 
✓ Data 
mining 
of 
WorldCat 
resources 
✓ WorldCat 
Works 
Released 
2012 
2013 
2014
OCLC 
Entity 
Based 
Data 
Strategy 
✓ VIAF, 
ISNI, 
FAST 
Publish 
Linked 
Data 
✓ WorldCat.org 
Linked 
Data 
Release 
– 
using 
Schema.org 
✓ Internal 
agreement 
on 
data 
strategy 
✓ Evangelism 
✓ Research 
& 
Design 
with 
Data 
Architecture 
Group 
✓ Data 
mining 
of 
WorldCat 
resources 
✓ WorldCat 
Works 
Released 
2012 
2013 
2014 
➢Application 
Integration 
➢WorldCat 
Discovery 
➢Analytics 
➢Discovery 
API 
➢Cataloging 
2015
OCLC 
Entity 
Based 
Data 
Strategy 
✓ VIAF, 
ISNI, 
FAST 
Publish 
Linked 
Data 
✓ WorldCat.org 
Linked 
Data 
Release 
– 
using 
Schema.org 
✓ Internal 
agreement 
on 
data 
strategy 
✓ Evangelism 
✓ Research 
& 
Design 
with 
Data 
Architecture 
Group 
✓ Data 
mining 
of 
WorldCat 
resources 
✓ WorldCat 
Works 
Released 
2012 
2014 
➢Application 
Integration 
➢WorldCat 
Discovery 
➢Analytics 
➢Discovery 
API 
➢Cataloging 
2015 
➢More 
Entities 
Released 
➢Person 
➢Organization 
➢Event 
➢Concept 
2013
OCLC 
Entity 
Based 
Data 
Strategy 
✓ VIAF, 
ISNI, 
FAST 
Publish 
Linked 
Data 
✓ WorldCat.org 
Linked 
Data 
Release 
– 
using 
Schema.org 
✓ Internal 
agreement 
on 
data 
strategy 
✓ Evangelism 
✓ Research 
& 
Design 
with 
Data 
Architecture 
Group 
✓ Data 
mining 
of 
WorldCat 
resources 
✓ WorldCat 
Works 
Released 
2012 
2014 
➢Application 
Integration 
➢WorldCat 
Discovery 
➢Analytics 
➢Discovery 
API 
➢Cataloging 
2015 
➢More 
Entities 
Released 
➢Person 
➢Organization 
➢Event 
➢Concept 
➢New 
Products 
➢New 
Services 
2013 
2016
OCLC 
Entity 
Based 
Data 
Strategy 
✓ VIAF, 
ISNI, 
FAST 
Publish 
Linked 
Data 
✓ WorldCat.org 
Linked 
Data 
Release 
– 
using 
Schema.org 
✓ Internal 
agreement 
on 
data 
strategy 
✓ Evangelism 
✓ Research 
& 
Design 
with 
Data 
Architecture 
Group 
✓ Data 
mining 
of 
WorldCat 
resources 
✓ WorldCat 
Works 
Released 
2012 
2014 
➢Application 
Integration 
➢WorldCat 
Discovery 
➢Analytics 
➢Discovery 
API 
➢Cataloging 
2015 
➢More 
Entities 
Released 
➢Person 
➢Organization 
➢Event 
➢Concept 
➢New 
Products 
➢Continuing 
Evangelism 
➢New 
Services 
➢Continuing 
Innovation 
2013 
2016
OCLC 
Entity 
Based 
Data 
Strategy 
✓ VIAF, 
ISNI, 
FAST 
Publish 
Linked 
Data 
✓ WorldCat.org 
Linked 
Data 
Release 
– 
using 
Schema.org 
✓ Internal 
agreement 
on 
data 
strategy 
✓ Evangelism 
✓ Research 
& 
Design 
with 
Data 
Architecture 
Group 
✓ Data 
mining 
of 
WorldCat 
resources 
✓ WorldCat 
Works 
Released 
2012 
2014 
➢Application 
Integration 
➢WorldCat 
Discovery 
➢Analytics 
➢Discovery 
API 
➢Cataloging 
2015 
➢More 
Entities 
Released 
➢Person 
➢Organization 
➢Event 
➢Concept 
➢New 
Products 
➢Continuing 
Evangelism 
➢New 
Services 
➢Continuing 
Innovation 
2013 
2016
OCLC 
Entity 
Based 
Data 
Strategy 
✓ VIAF, 
ISNI, 
FAST 
Publish 
Linked 
Data 
✓ WorldCat.org 
Linked 
Data 
Release 
– 
using 
Schema.org 
✓ Internal 
agreement 
on 
data 
strategy 
✓ Evangelism 
✓ Research 
& 
Design 
with 
Data 
Architecture 
Group 
✓ Data 
mining 
of 
WorldCat 
resources 
✓ WorldCat 
Works 
Released 
2012 
2014 
➢Application 
Integration 
➢WorldCat 
Discovery 
➢Analytics 
➢Discovery 
API 
➢Cataloging 
2015 
➢More 
Entities 
Released 
➢Person 
➢Organization 
➢Event 
➢Concept 
➢New 
Products 
➢Continuing 
Evangelism 
➢New 
Services 
➢Continuing 
Innovation 
2013 
2016
OCLC 
Entity 
Based 
Data 
Strategy 
✓ VIAF, 
ISNI, 
FAST 
Publish 
Linked 
Data 
✓ WorldCat.org 
Linked 
Data 
Release 
– 
using 
Schema.org 
✓ Internal 
agreement 
on 
data 
strategy 
✓ Evangelism 
✓ Research 
& 
Design 
with 
Data 
Architecture 
Group 
✓ Data 
mining 
of 
WorldCat 
resources 
✓ WorldCat 
Works 
Released 
2012 
2014 
➢Application 
Integration 
➢WorldCat 
Discovery 
➢Analytics 
➢Discovery 
API 
➢Cataloging 
2015 
➢More 
Entities 
Released 
➢Person 
➢Organization 
➢Event 
➢Concept 
➢New 
Products 
➢Continuing 
Evangelism 
➢New 
Services 
➢Continuing 
Innovation 
2013 
2016
OCLC 
Entity 
Based 
Data 
Strategy 
✓ VIAF, 
ISNI, 
FAST 
Publish 
Linked 
Data 
✓ WorldCat.org 
Linked 
Data 
Release 
– 
using 
Schema.org 
✓ Internal 
agreement 
on 
data 
strategy 
✓ Evangelism 
✓ Research 
& 
Design 
with 
Data 
Architecture 
Group 
✓ Data 
mining 
of 
WorldCat 
resources 
✓ WorldCat 
Works 
Released 
2012 
2014 
➢Application 
Integration 
➢WorldCat 
Discovery 
➢Analytics 
➢Discovery 
API 
➢Cataloging 
2015 
➢More 
Entities 
Released 
➢Person 
➢Organization 
➢Event 
➢Concept 
➢New 
Products 
➢Continuing 
Evangelism 
➢New 
Services 
➢Continuing 
Innovation 
2013 
2016
OCLC 
Entity 
Based 
Data 
Strategy 
✓ VIAF, 
ISNI, 
FAST 
Publish 
Linked 
Data 
✓ WorldCat.org 
Linked 
Data 
Release 
– 
using 
Schema.org 
✓ Internal 
agreement 
on 
data 
strategy 
✓ Evangelism 
✓ Research 
& 
Design 
with 
Data 
Architecture 
Group 
✓ Data 
mining 
of 
WorldCat 
resources 
✓ WorldCat 
Works 
Released 
2012 
2014 
➢Application 
Integration 
➢WorldCat 
Discovery 
➢Analytics 
➢Discovery 
API 
➢Cataloging 
2015 
➢More 
Entities 
Released 
➢Person 
➢Organization 
➢Event 
➢Concept 
➢New 
Products 
➢Continuing 
Evangelism 
➢New 
Services 
➢Continuing 
Innovation 
2013 
2016
OCLC 
Entity 
Based 
Data 
Strategy 
✓ VIAF, 
ISNI, 
FAST 
Publish 
Linked 
Data 
✓ WorldCat.org 
Linked 
Data 
Release 
– 
using 
Schema.org 
✓ Internal 
agreement 
on 
data 
strategy 
✓ Evangelism 
✓ Research 
& 
Design 
with 
Data 
Architecture 
Group 
✓ Data 
mining 
of 
WorldCat 
resources 
✓ WorldCat 
Works 
Released 
2012 
2014 
➢Application 
Integration 
➢WorldCat 
Discovery 
➢Analytics 
➢Discovery 
API 
➢Cataloging 
2015 
➢More 
Entities 
Released 
➢Person 
➢Organization 
➢Event 
➢Concept 
➢New 
Products 
➢Continuing 
Evangelism 
➢New 
Services 
➢Continuing 
Innovation 
2013 
2016
OCLC 
Entity 
Based 
Data 
Strategy 
✓ VIAF, 
ISNI, 
FAST 
Publish 
Linked 
Data 
✓ WorldCat.org 
Linked 
Data 
Release 
– 
using 
Schema.org 
✓ Internal 
agreement 
on 
data 
strategy 
✓ Evangelism 
✓ Research 
& 
Design 
with 
Data 
Architecture 
Group 
✓ Data 
mining 
of 
WorldCat 
resources 
✓ WorldCat 
Works 
Released 
2012 
2014 
➢Application 
Integration 
➢WorldCat 
Discovery 
➢Analytics 
➢Discovery 
API 
➢Cataloging 
2015 
➢More 
Entities 
Released 
➢Person 
➢Organization 
➢Event 
➢Concept 
➢New 
Products 
➢Continuing 
Evangelism 
➢New 
Services 
➢Continuing 
Innovation 
2013 
2016
Structured 
Data 
Objectives 
obvious 
Conclusions 
• Linked 
Data 
• RDF 
– 
RDFa, 
RDF/XML, 
JSON-­‐LD, 
Turtle, 
nTriples 
• Canonical 
URIs 
• Schema.org 
+ 
BiblioGraph.net 
• Core 
widely 
adopted 
& 
understood 
– 
15% 
of 
web 
sites 
fairly 
y
Structured 
Data 
Objectives 
obvious 
Conclusions 
• Linked 
Data 
• RDF 
– 
RDFa, 
RDF/XML, 
JSON-­‐LD, 
Turtle, 
nTriples 
• Canonical 
URIs 
• Schema.org 
+ 
BiblioGraph.net 
• Core 
widely 
adopted 
& 
understood 
– 
15% 
of 
web 
sites 
fairly 
y 
Your 
• Widely 
distributed 
& 
understood 
• Web 
standard 
data 
access 
patterns 
• Common 
vocabularies 
on 
the 
web 
• Visibility 
in 
search 
engines
Richard 
Wallis 
Technology 
Evangelist 
richard.wallis@oclc.org 
@rjw 
Extending 
Schema.org 
Explore. Share. Magnify.

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Extending Schema.org

  • 1. DCMI Conference Austin, TX October 10th 2014 Extending Schema.org Richard Wallis Technology Evangelist @rjw
  • 2. Representing the collective collection in WorldCat Discovery and WorldCat.org As of 11 June 2013
  • 3. Representing the collective collection in WorldCat Discovery and WorldCat.org 322+ million bibliographic records 2+ billion holdings 980million records 38 million items (Institutional repositories, Google, HathiTrust, OAIster) Bibliographic information in WorldCat Licensed digital content/articles in library collections Digitized local library content As of 11 June 2013
  • 4.
  • 6. Structured Data Objectives • Linking with hubs of authority on the web
  • 7. Structured Data Objectives • Linking with hubs of authority on the web • viaf.org – persons
  • 8. Structured Data Objectives • Linking with hubs of authority on the web • viaf.org – persons • Library of congress – subjects, etc
  • 9. Structured Data Objectives • Linking with hubs of authority on the web • viaf.org – persons • Library of congress – subjects, etc • Dewey.info – classifications
  • 10. Structured Data Objectives • Linking with hubs of authority on the web • viaf.org – persons • Library of congress – subjects, etc • Dewey.info – classifications • Dbpedia – most things
  • 11. Structured Data Objectives • Linking with hubs of authority on the web • viaf.org – persons • Library of congress – subjects, etc • Dewey.info – classifications • Dbpedia – most things • Widely distributed & understood
  • 12. Structured Data Objectives • Linking with hubs of authority on the web • viaf.org – persons • Library of congress – subjects, etc • Dewey.info – classifications • Dbpedia – most things • Widely distributed & understood • Web standard data access patterns
  • 13. Structured Data Objectives • Linking with hubs of authority on the web • viaf.org – persons • Library of congress – subjects, etc • Dewey.info – classifications • Dbpedia – most things • Widely distributed & understood • Web standard data access patterns • Common vocabularies on the web
  • 14. Structured Data Objectives • Linking with hubs of authority on the web • viaf.org – persons • Library of congress – subjects, etc • Dewey.info – classifications • Dbpedia – most things • Widely distributed & understood • Web standard data access patterns • Common vocabularies on the web • Visibility in search engines
  • 15. Structured Data Objectives • Linking with hubs of authority on the web • viaf.org – persons • Library of congress – subjects, etc • Dewey.info – classifications • Dbpedia – most things • Widely distributed & understood • Web standard data access patterns • Common vocabularies on the web • Visibility Conclusions in search engines
  • 16. Structured Data Objectives • Linking with hubs of authority on the web • viaf.org – persons • Library of congress – subjects, etc • Dewey.info – classifications • Dbpedia – most things • Widely distributed & understood • Web standard data access patterns • Common vocabularies on the web • Visibility Conclusions in search engines • Linked Data
  • 17. Structured Data Objectives • Linking with hubs of authority on the web • viaf.org – persons • Library of congress – subjects, etc • Dewey.info – classifications • Dbpedia – most things • Widely distributed & understood • Web standard data access patterns • Common vocabularies on the web • Visibility Conclusions in search engines • Linked Data • RDF – RDFa, RDF/XML, JSON-­‐LD, Turtle, nTriples
  • 18. Structured Data Objectives • Linking with hubs of authority on the web • viaf.org – persons • Library of congress – subjects, etc • Dewey.info – classifications • Dbpedia – most things • Widely distributed & understood • Web standard data access patterns • Common vocabularies on the web • Visibility Conclusions in search engines • Linked Data • RDF – RDFa, RDF/XML, JSON-­‐LD, Turtle, nTriples • Canonical URIs
  • 19. Structured Data Objectives • Linking with hubs of authority on the web • viaf.org – persons • Library of congress – subjects, etc • Dewey.info – classifications • Dbpedia – most things • Widely distributed & understood • Web standard data access patterns • Common vocabularies on the web • Visibility Conclusions in search engines • Linked Data • RDF – RDFa, RDF/XML, JSON-­‐LD, Turtle, nTriples • Canonical URIs • Schema.org
  • 20. Structured Data Objectives • Linking with hubs of authority on the web • viaf.org – persons • Library of congress – subjects, etc • Dewey.info – classifications • Dbpedia – most things • Widely distributed & understood • Web standard data access patterns • Common vocabularies on the web • Visibility Conclusions in search engines • Linked Data • RDF – RDFa, RDF/XML, JSON-­‐LD, Turtle, nTriples • Canonical URIs • Schema.org • Backed and recognized by Google, Bing, Yahoo!, Yandex
  • 21. Structured Data Objectives • Linking with hubs of authority on the web • viaf.org – persons • Library of congress – subjects, etc • Dewey.info – classifications • Dbpedia – most things • Widely distributed & understood • Web standard data access patterns • Common vocabularies on the web • Visibility Conclusions in search engines • Linked Data • RDF – RDFa, RDF/XML, JSON-­‐LD, Turtle, nTriples • Canonical URIs • Schema.org • Backed and recognized by Google, Bing, Yahoo!, Yandex • Widely adopted & understood – 15% of web sites
  • 22. • Linking with hubs of authority on the web • viaf.org – persons • Library of congress – subjects, etc • Dewey.info – classifications • Dbpedia – most things • Widely distributed & understood • Web standard data access patterns • Common vocabularies on the web • Visibility obvious Conclusions in search engines • Linked Data • RDF – RDFa, RDF/XML, JSON-­‐LD, Turtle, nTriples • Canonical URIs • Schema.org • Backed and recognized by Google, Bing, Yahoo!, Yandex • Widely adopted & understood – 15% of web sites fairly y
  • 23. • Linking with hubs of authority on the web • viaf.org – persons • Library of congress – subjects, etc • Dewey.info – classifications • Dbpedia – most things • Widely distributed & understood • Web standard data access patterns • Common vocabularies on the web • Visibility obvious Conclusions in search engines • Linked Data • RDF – RDFa, RDF/XML, JSON-­‐LD, Turtle, nTriples • Canonical URIs • Schema.org • Backed and recognized by Google, Bing, Yahoo!, Yandex • Widely adopted & understood – 15% of web sites fairly y
  • 24.
  • 26. Introducing Linked Data Phase 1 • First mine the data
  • 27. Introducing Linked Data Phase 1 • First mine the data • Records held in Marc • Identify the entities
  • 28. Introducing Linked Data Phase 1 • First mine the data • Records held in Marc • Identify the entities • Person, Organization, CreativeWork, etc.
  • 29. Introducing Linked Data Phase 1 • First mine the data • Records held in Marc • Identify the entities • Person, Organization, CreativeWork, etc. • Match strings to things
  • 30. Introducing Linked Data Phase 1 • First mine the data • Records held in Marc • Identify the entities • Person, Organization, CreativeWork, etc. • Match strings to things • People/Organization names – viaf.org, etc
  • 31. Introducing Linked Data Phase 1 • First mine the data • Records held in Marc • Identify the entities • Person, Organization, CreativeWork, etc. • Match strings to things • People/Organization names – viaf.org, etc • Subjects – Library of Congress
  • 32. Introducing Linked Data Phase 1 • First mine the data • Records held in Marc • Identify the entities • Person, Organization, CreativeWork, etc. • Match strings to things • People/Organization names – viaf.org, etc • Subjects – Library of Congress
  • 33. Introducing Linked Data Phase 1 • First mine the data • Records held in Marc • Identify the entities • Person, Organization, CreativeWork, etc. • Match strings to things • People/Organization names – viaf.org, etc • Subjects – Library of Congress Phase 2
  • 34. Introducing Linked Data Phase 1 • First mine the data • Records held in Marc • Identify the entities • Person, Organization, CreativeWork, etc. • Match strings to things • People/Organization names – viaf.org, etc • Subjects – Library of Congress Phase 2 • Model what is of interest to the Web
  • 35. Introducing Linked Data Phase 1 • First mine the data • Records held in Marc • Identify the entities • Person, Organization, CreativeWork, etc. • Match strings to things • People/Organization names – viaf.org, etc • Subjects – Library of Congress Phase 2 • Model what is of interest to the Web • All our data is important to us
  • 36. Introducing Linked Data Phase 1 • First mine the data • Records held in Marc • Identify the entities • Person, Organization, CreativeWork, etc. • Match strings to things • People/Organization names – viaf.org, etc • Subjects – Library of Congress Phase 2 • Model what is of interest to the Web • All our data is important to us • What will draw people to our resources?
  • 37. Introducing Linked Data Phase 1 • First mine the data • Records held in Marc • Identify the entities • Person, Organization, CreativeWork, etc. • Match strings to things • People/Organization names – viaf.org, etc • Subjects – Library of Congress Phase 2 • Model what is of interest to the Web • All our data is important to us • What will draw people to our resources? • Share the way the web does
  • 38. Introducing Linked Data Phase 1 • First mine the data • Records held in Marc • Identify the entities • Person, Organization, CreativeWork, etc. • Match strings to things • People/Organization names – viaf.org, etc • Subjects – Library of Congress Phase 2 • Model what is of interest to the Web • All our data is important to us • What will draw people to our resources? • Share the way the web does • Linked Data
  • 39. Introducing Linked Data Phase 1 • First mine the data • Records held in Marc • Identify the entities • Person, Organization, CreativeWork, etc. • Match strings to things • People/Organization names – viaf.org, etc • Subjects – Library of Congress Phase 2 • Model what is of interest to the Web • All our data is important to us • What will draw people to our resources? • Share the way the web does • Linked Data • Schema.org
  • 40. Introducing Linked Data Phase 1 • First mine the data • Records held in Marc • Identify the entities • Person, Organization, CreativeWork, etc. • Match strings to things • People/Organization names – viaf.org, etc • Subjects – Library of Congress Phase 2 • Model what is of interest to the Web • All our data is important to us • What will draw people to our resources? • Share the way the web does • Linked Data • Schema.org Phase 3
  • 41. Introducing Linked Data Phase 1 • First mine the data • Records held in Marc • Identify the entities • Person, Organization, CreativeWork, etc. • Match strings to things • People/Organization names – viaf.org, etc • Subjects – Library of Congress Phase 2 • Model what is of interest to the Web • All our data is important to us • What will draw people to our resources? • Share the way the web does • Linked Data • Schema.org Phase 3 -­‐ Try it out!
  • 42.
  • 43.
  • 44.
  • 45. Gaps in Schema.org coverage
  • 46. What to do about Gaps in Schema.org coverage
  • 47. What to do about Gaps in Schema.org coverage
  • 48. What to do about Gaps in Schema.org coverage
  • 49. What to do about Gaps in Schema.org coverage
  • 50. What to do about Gaps in Schema.org coverage Lobby them for updates / extensions
  • 51. What to do about Gaps in Schema.org coverage Lobby them for updates / extensions
  • 52. What to do about Gaps in Schema.org coverage Lobby them for updates / extensions
  • 53. What to do about Gaps in Schema.org coverage Lobby them for updates / extensions
  • 54. What to do about Gaps in Schema.org coverage Lobby them for updates / extensions http://lists.w3.org/Archives/Public/public-­‐vocabs http://www.w3.org/wiki/WebSchemas
  • 55. What to do about Gaps in Schema.org coverage Lobby them for updates / extensions http://lists.w3.org/Archives/Public/public-­‐vocabs http://www.w3.org/wiki/WebSchemas … or form a group to do it
  • 56. What to do about Gaps in Schema.org coverage … or form a group to do it
  • 57. What to do about Gaps in Schema.org coverage
  • 58. What to do about Gaps in Schema.org coverage http://www.w3.org/community/schemabibex
  • 59. What to do about but Gaps in Schema.org coverage
  • 60. What to do about but Gaps in Schema.org coverage Not everything is appropriate for Schema.org
  • 61. What to do about but Gaps in Schema.org coverage Not everything is appropriate for Schema.org So I’ll create my own vocabulary then!
  • 62. I’ll create my own vocabulary
  • 63. I’ll create my own vocabulary
  • 64. I’ll create my own vocabulary But doesn’t that loose all the benefits of Schema?
  • 65. I’ll create my own vocabulary But doesn’t that loose all the benefits of Schema? Not if it is an extension vocabulary ?? Just add your terms with Schema at the core
  • 66. I’ll create my own vocabulary But doesn’t that loose all the benefits of Schema? Not if it is an extension vocabulary Just add your terms with Schema at the core Like frosting on a cake?
  • 67. Frosting on the Schema.org Cake BiblioGraph.net
  • 68.
  • 69.
  • 70.
  • 72. Extension Vocabulary • Adds your domain specifics
  • 73. Extension Vocabulary • Adds your domain specifics • Mostly Schema.org
  • 74. Extension Vocabulary • Adds your domain specifics • Mostly Schema.org • Only need to fill in the gaps
  • 75. Extension Vocabulary • Adds your domain specifics • Mostly Schema.org • Only need to fill in the gaps • Search engines will understand most
  • 76. Extension Vocabulary • Adds your domain specifics • Mostly Schema.org • Only need to fill in the gaps • Search engines will understand most • Familiar
  • 77. Extension Vocabulary • Adds your domain specifics • Mostly Schema.org • Only need to fill in the gaps • Search engines will understand most • Familiar • Eases adoption
  • 78. Extension Vocabulary • Adds your domain specifics • Mostly Schema.org • Only need to fill in the gaps • Search engines will understand most • Familiar • Eases adoption • Minimal namespaces
  • 79. Extension Vocabulary • Adds your domain specifics • Mostly Schema.org • Only need to fill in the gaps • Search engines will understand most • Familiar • Eases adoption • Minimal namespaces • Eases adoption
  • 80. Extension Vocabulary • Adds your domain specifics • Mostly Schema.org • Only need to fill in the gaps • Search engines will understand most • Familiar • Eases adoption • Minimal namespaces • Eases adoption • Repeatable pattern
  • 82. Namespace Proliferation The Enemy of Adoption
  • 83. Namespace Proliferation The Enemy of Adoption
  • 84. Namespace Proliferation The Enemy of Adoption
  • 85. Namespace Proliferation The Enemy of Adoption bits Which I can use?
  • 86. Namespace Proliferation The Enemy of Adoption bits Which I can use? bits Which I can’t use?
  • 87. Namespace Proliferation The Enemy of Adoption bits Which I can use? bits Which I can’t use? is This overwhelming! move I’ll …. on
  • 88. @prefix schema: <http://schema.org/> @prefix bgn: <http://bibliograph.net/> !!!!!
  • 89. @prefix schema: <http://schema.org/> @prefix bgn: <http://bibliograph.net/> !!!!! • Not as good as a single namespace
  • 90. @prefix schema: <http://schema.org/> @prefix bgn: <http://bibliograph.net/> !!!!! • Not as good as a single namespace • But next best thing and understandable by:
  • 91. @prefix schema: <http://schema.org/> @prefix bgn: <http://bibliograph.net/> !!!!! • Not as good as a single namespace • But next best thing and understandable by: • my domain
  • 92. @prefix schema: <http://schema.org/> @prefix bgn: <http://bibliograph.net/> !!!!! • Not as good as a single namespace • But next best thing and understandable by: • my domain • the rest of the world -­‐ mostly
  • 93. @prefix schema: <http://schema.org/> @prefix bgn: <http://bibliograph.net/> !!!!! • Not as good as a single namespace • But next best thing and understandable by: • my domain • the rest of the world -­‐ mostly
  • 94.
  • 95. An extension to Schema.org…
  • 96. An extension to Schema.org… • to fill in some [temporary ?] domain specific gaps
  • 97. An extension to Schema.org… • to fill in some [temporary ?] domain specific gaps • light weight access to rich data
  • 98. An extension to Schema.org… • to fill in some [temporary ?] domain specific gaps • light weight access to rich data • domain specific extensions in single namespace
  • 99. An extension to Schema.org… • to fill in some [temporary ?] domain specific gaps • light weight access to rich data • domain specific extensions in single namespace • currently used by VIAF and WorldCat linked data
  • 100. An extension to Schema.org… • to fill in some [temporary ?] domain specific gaps • light weight access to rich data • domain specific extensions in single namespace • currently used by VIAF and WorldCat linked data An extension to Schema.org…
  • 101. An extension to Schema.org… • to fill in some [temporary ?] domain specific gaps • light weight access to rich data • domain specific extensions in single namespace • currently used by VIAF and WorldCat linked data An extension to Schema.org… • not a standalone vocabulary – needs Schema.org
  • 102. An extension to Schema.org… • to fill in some [temporary ?] domain specific gaps • light weight access to rich data • domain specific extensions in single namespace • currently used by VIAF and WorldCat linked data An extension to Schema.org… • not a standalone vocabulary – needs Schema.org • not a replacement for rich domain specific vocab(s)
  • 103. An extension to Schema.org… • to fill in some [temporary ?] domain specific gaps • light weight access to rich data • domain specific extensions in single namespace • currently used by VIAF and WorldCat linked data An extension to Schema.org… • not a standalone vocabulary – needs Schema.org • not a replacement for rich domain specific vocab(s) • complementary [rest of the world friendly]
  • 104. An extension to Schema.org… • to fill in some [temporary ?] domain specific gaps • light weight access to rich data • domain specific extensions in single namespace • currently used by VIAF and WorldCat linked data An extension to Schema.org… • not a standalone vocabulary – needs Schema.org • not a replacement for rich domain specific vocab(s) • complementary [rest of the world friendly] An extension to Schema.org…
  • 105. An extension to Schema.org… • to fill in some [temporary ?] domain specific gaps • light weight access to rich data • domain specific extensions in single namespace • currently used by VIAF and WorldCat linked data An extension to Schema.org… • not a standalone vocabulary – needs Schema.org • not a replacement for rich domain specific vocab(s) • complementary [rest of the world friendly] An extension to Schema.org… • an example of how others might do it.
  • 106. OCLC Entity Based Data Strategy
  • 107. OCLC Entity Based Data Strategy ✓ VIAF, ISNI, FAST Publish Linked Data
  • 108. OCLC Entity Based Data Strategy ✓ VIAF, ISNI, FAST Publish Linked Data ✓ WorldCat.org Linked Data Release 2012 – using Schema.org
  • 109. OCLC Entity Based Data Strategy ✓ VIAF, ISNI, FAST Publish Linked Data ✓ WorldCat.org Linked Data Release – using Schema.org ✓ Internal agreement on data strategy 2012 2013
  • 110. OCLC Entity Based Data Strategy ✓ VIAF, ISNI, FAST Publish Linked Data ✓ WorldCat.org Linked Data Release – using Schema.org ✓ Internal agreement on data strategy ✓ Evangelism 2012 2013
  • 111. OCLC Entity Based Data Strategy ✓ VIAF, ISNI, FAST Publish Linked Data ✓ WorldCat.org Linked Data Release – using Schema.org ✓ Internal agreement on data strategy ✓ Evangelism ✓ Research & Design with Data Architecture Group 2012 2013
  • 112. OCLC Entity Based Data Strategy ✓ VIAF, ISNI, FAST Publish Linked Data ✓ WorldCat.org Linked Data Release – using Schema.org ✓ Internal agreement on data strategy ✓ Evangelism ✓ Research & Design with Data Architecture Group ✓ Data mining of WorldCat resources 2012 2013
  • 113. OCLC Entity Based Data Strategy ✓ VIAF, ISNI, FAST Publish Linked Data ✓ WorldCat.org Linked Data Release – using Schema.org ✓ Internal agreement on data strategy ✓ Evangelism ✓ Research & Design with Data Architecture Group ✓ Data mining of WorldCat resources ✓ WorldCat Works Released 2012 2013 2014
  • 114. OCLC Entity Based Data Strategy ✓ VIAF, ISNI, FAST Publish Linked Data ✓ WorldCat.org Linked Data Release – using Schema.org ✓ Internal agreement on data strategy ✓ Evangelism ✓ Research & Design with Data Architecture Group ✓ Data mining of WorldCat resources ✓ WorldCat Works Released 2012 2013 2014 ➢Application Integration ➢WorldCat Discovery ➢Analytics ➢Discovery API ➢Cataloging 2015
  • 115. OCLC Entity Based Data Strategy ✓ VIAF, ISNI, FAST Publish Linked Data ✓ WorldCat.org Linked Data Release – using Schema.org ✓ Internal agreement on data strategy ✓ Evangelism ✓ Research & Design with Data Architecture Group ✓ Data mining of WorldCat resources ✓ WorldCat Works Released 2012 2014 ➢Application Integration ➢WorldCat Discovery ➢Analytics ➢Discovery API ➢Cataloging 2015 ➢More Entities Released ➢Person ➢Organization ➢Event ➢Concept 2013
  • 116. OCLC Entity Based Data Strategy ✓ VIAF, ISNI, FAST Publish Linked Data ✓ WorldCat.org Linked Data Release – using Schema.org ✓ Internal agreement on data strategy ✓ Evangelism ✓ Research & Design with Data Architecture Group ✓ Data mining of WorldCat resources ✓ WorldCat Works Released 2012 2014 ➢Application Integration ➢WorldCat Discovery ➢Analytics ➢Discovery API ➢Cataloging 2015 ➢More Entities Released ➢Person ➢Organization ➢Event ➢Concept ➢New Products ➢New Services 2013 2016
  • 117. OCLC Entity Based Data Strategy ✓ VIAF, ISNI, FAST Publish Linked Data ✓ WorldCat.org Linked Data Release – using Schema.org ✓ Internal agreement on data strategy ✓ Evangelism ✓ Research & Design with Data Architecture Group ✓ Data mining of WorldCat resources ✓ WorldCat Works Released 2012 2014 ➢Application Integration ➢WorldCat Discovery ➢Analytics ➢Discovery API ➢Cataloging 2015 ➢More Entities Released ➢Person ➢Organization ➢Event ➢Concept ➢New Products ➢Continuing Evangelism ➢New Services ➢Continuing Innovation 2013 2016
  • 118. OCLC Entity Based Data Strategy ✓ VIAF, ISNI, FAST Publish Linked Data ✓ WorldCat.org Linked Data Release – using Schema.org ✓ Internal agreement on data strategy ✓ Evangelism ✓ Research & Design with Data Architecture Group ✓ Data mining of WorldCat resources ✓ WorldCat Works Released 2012 2014 ➢Application Integration ➢WorldCat Discovery ➢Analytics ➢Discovery API ➢Cataloging 2015 ➢More Entities Released ➢Person ➢Organization ➢Event ➢Concept ➢New Products ➢Continuing Evangelism ➢New Services ➢Continuing Innovation 2013 2016
  • 119. OCLC Entity Based Data Strategy ✓ VIAF, ISNI, FAST Publish Linked Data ✓ WorldCat.org Linked Data Release – using Schema.org ✓ Internal agreement on data strategy ✓ Evangelism ✓ Research & Design with Data Architecture Group ✓ Data mining of WorldCat resources ✓ WorldCat Works Released 2012 2014 ➢Application Integration ➢WorldCat Discovery ➢Analytics ➢Discovery API ➢Cataloging 2015 ➢More Entities Released ➢Person ➢Organization ➢Event ➢Concept ➢New Products ➢Continuing Evangelism ➢New Services ➢Continuing Innovation 2013 2016
  • 120. OCLC Entity Based Data Strategy ✓ VIAF, ISNI, FAST Publish Linked Data ✓ WorldCat.org Linked Data Release – using Schema.org ✓ Internal agreement on data strategy ✓ Evangelism ✓ Research & Design with Data Architecture Group ✓ Data mining of WorldCat resources ✓ WorldCat Works Released 2012 2014 ➢Application Integration ➢WorldCat Discovery ➢Analytics ➢Discovery API ➢Cataloging 2015 ➢More Entities Released ➢Person ➢Organization ➢Event ➢Concept ➢New Products ➢Continuing Evangelism ➢New Services ➢Continuing Innovation 2013 2016
  • 121. OCLC Entity Based Data Strategy ✓ VIAF, ISNI, FAST Publish Linked Data ✓ WorldCat.org Linked Data Release – using Schema.org ✓ Internal agreement on data strategy ✓ Evangelism ✓ Research & Design with Data Architecture Group ✓ Data mining of WorldCat resources ✓ WorldCat Works Released 2012 2014 ➢Application Integration ➢WorldCat Discovery ➢Analytics ➢Discovery API ➢Cataloging 2015 ➢More Entities Released ➢Person ➢Organization ➢Event ➢Concept ➢New Products ➢Continuing Evangelism ➢New Services ➢Continuing Innovation 2013 2016
  • 122. OCLC Entity Based Data Strategy ✓ VIAF, ISNI, FAST Publish Linked Data ✓ WorldCat.org Linked Data Release – using Schema.org ✓ Internal agreement on data strategy ✓ Evangelism ✓ Research & Design with Data Architecture Group ✓ Data mining of WorldCat resources ✓ WorldCat Works Released 2012 2014 ➢Application Integration ➢WorldCat Discovery ➢Analytics ➢Discovery API ➢Cataloging 2015 ➢More Entities Released ➢Person ➢Organization ➢Event ➢Concept ➢New Products ➢Continuing Evangelism ➢New Services ➢Continuing Innovation 2013 2016
  • 123. OCLC Entity Based Data Strategy ✓ VIAF, ISNI, FAST Publish Linked Data ✓ WorldCat.org Linked Data Release – using Schema.org ✓ Internal agreement on data strategy ✓ Evangelism ✓ Research & Design with Data Architecture Group ✓ Data mining of WorldCat resources ✓ WorldCat Works Released 2012 2014 ➢Application Integration ➢WorldCat Discovery ➢Analytics ➢Discovery API ➢Cataloging 2015 ➢More Entities Released ➢Person ➢Organization ➢Event ➢Concept ➢New Products ➢Continuing Evangelism ➢New Services ➢Continuing Innovation 2013 2016
  • 124. OCLC Entity Based Data Strategy ✓ VIAF, ISNI, FAST Publish Linked Data ✓ WorldCat.org Linked Data Release – using Schema.org ✓ Internal agreement on data strategy ✓ Evangelism ✓ Research & Design with Data Architecture Group ✓ Data mining of WorldCat resources ✓ WorldCat Works Released 2012 2014 ➢Application Integration ➢WorldCat Discovery ➢Analytics ➢Discovery API ➢Cataloging 2015 ➢More Entities Released ➢Person ➢Organization ➢Event ➢Concept ➢New Products ➢Continuing Evangelism ➢New Services ➢Continuing Innovation 2013 2016
  • 125. Structured Data Objectives obvious Conclusions • Linked Data • RDF – RDFa, RDF/XML, JSON-­‐LD, Turtle, nTriples • Canonical URIs • Schema.org + BiblioGraph.net • Core widely adopted & understood – 15% of web sites fairly y
  • 126. Structured Data Objectives obvious Conclusions • Linked Data • RDF – RDFa, RDF/XML, JSON-­‐LD, Turtle, nTriples • Canonical URIs • Schema.org + BiblioGraph.net • Core widely adopted & understood – 15% of web sites fairly y Your • Widely distributed & understood • Web standard data access patterns • Common vocabularies on the web • Visibility in search engines
  • 127. Richard Wallis Technology Evangelist richard.wallis@oclc.org @rjw Extending Schema.org Explore. Share. Magnify.