1. How often have you had the opportunity to create history?
2. marathons
• The modern age of technology and communication as
seen the resurgence of communities and community
events. Marathons today have become the largest
community sports activity across the world.
• The modern marathon is not about winning or losing, its
about the city and its citizens taking great joy in coming
together for an unified cause.
• World Over Millions are raised for Charity through
marathons.
On April 19, 1897, the first ever Boston Marathon
was held with a starting line of just 15 athletes.
3. Circa 2005
•The Lipton sponsored race was the
1st International Marathon In
Bangalore.
•Aims Certified course with over 64
International Participants and
International Race Director.
•Over 22000 runners and even larger
audience.
•Great Media Coverage and deferred
Telecast on Ten Sports.
1903 saw the creation of the worlds greatest
cycle race – The Tour de France.
4. Circa 2006
•The Times of India sponsored race
was bigger & better.
•Over 25000 runners and even larger
audience.
•Live telecast on Times Now
•An Indian won again making history
beating the fancied Ethiopians
second year in a row.
•Large celebrity participation.
In 1978 fifteen US Navy officers ran 26.2 miles, swam 2.4 miles
and cycled 112 miles to settle an argument. They ended up
creating the world famous IRON MAN Triathlon Championship.
7. the concept
• To be the first is to be a part of history.
• Our attempt to create the Bangalore Midnight Marathon
has transcended the existing practices.
• This event will be a riot of colors and entertainment
providing something for everyone. From Fire eaters to rock
bands every kind of entertainers will share space with nick-
knack stores and bargain stalls.
• There will be 3 categories or Races: Full Marathon
(43.195kms), Half Marathon (21.1kms) & The IT Run
(7km).
• There will also be a Music Concert & loads of entertainment
for one and all.
The first international cricket match was
held in 1844 between USA & Canada.
8. the people
• The first ever Midnight marathon in the world will be jointly
organized by the Rotary Bangalore IT corridor & Crossover
Sports Private Limited.
• Rotary is a worldwide organization of business and
professional leaders that provides humanitarian service and
helps build goodwill and peace in the world. Approximately
1.2 million Rotarians are present across 200 countries.
• Crossover Sports are one of the finest experience
management professionals in the country. They have
created over 200 events including The Bangalore
International Marathon & the India International Salsa
Congress.
The first official international football match took place
in 1872 between Scotland and England in Glasgow.
9. the charity
• Rotary Bangalore IT Corridor (RBITC) was formed in
June 2006 and has in the last one year implemented and
conducted several Community Projects like placing an
ambulance in the Whitefield area, medical camps,
adoption of schools in the area.
• Funds raised from the Midnight Marathon will be used to
fund many projects like Community health programs and
adoption of schools like the Divine Light Trust for the
Blind, Ramakondanahalli School and Nellurhalli School.
• This apart runners have the freedom to choose the
charity of their choice.
Alexander Joy Cartwright (1820-1892) of New York invented the modern
baseball field in 1845. He devised the first rules and regulations for the
modern game of baseball.
10. the space
• Unlike the traditional day marathons the route will not
go through the tourist attractions, instead the race will
be held at the famed IT hub Whitefield area, over a 7km
route.
• The whole route will be interspersed with musicians and
dancers performing to entertain runners and bystanders
alike.
• The Start and finish of the race will be within the KTPO
campus. The race will be conducted in loops.
The worlds first golf club was formed in 1744 at Edinburgh, called
the “Honourable Company of Edinburgh Golfers”.
11. the entertainment
• The concept of Entertainment in sports is new in India but
gaining popularity fast. There will be three main attractions
to runners and other citizens who come to watch and
cheer.
• Firstly the whole route will have ethnic performers show
casing the rich art forms of the state and its surrounding
areas.
• At the KTPO complex we will have numerous stalls selling
everything from indigenous chanaptna toys to Bargain
stores.
• The fun race will end with a music concert with some of
the best artists in the city performing.
The Super bowl half time shows are the first of its kind. Even legendary
artists like Paul Mc Carntey & Rolling Stones have performed in these
shows. It’s most famous for the 2004 Janet Jackson’s Outfit Mishap.
12. the audience
• The near perfect definition of the audience would be
double income, highly affluent, educated, and well traveled
Progressive Indians.
• 90% of the audience and runners will be made up of the
most sought after affluent IT community.
• 100% of the pre-event promotions will reach large IT
campuses like Infosys, Wipro, ITPL, Electronic City ..etc.
• Any brand across any category will find it next to
impossible to ignore this audience.
• As the event will have entertainment, shopping & culture
along with sport. We can expect a huge young population.
Historic Land speed records begin with the first record with an automobile
was set in 1898 by Count Gaston de Chasseloup-Laubat of France. His
record was an average speed of 39.24 mph
13. the opportunity
• The opportunity to establish your brand name in history
forever
• Connect with the affluent IT community of Bangalore.
• Connect through the extensive Advertising campaign
• Connect with your audience through ground level
activation at Large IT campuses, IT parks and inside
offices.
• Connect through an event that will grab national &
international attention.
• Connect through the robust P.R generated through novel
promotions like the CEO’s Pre-race Power run.
The origin of the Paris-Dakar Rally goes back to the end of 1978 when a young
Frenchman by the name of Thierry Sabine got into trouble in the tough
environment of the Sahara dessert
14. How often have you had the opportunity to create history?
15. thank you
To create history kindly contact darshan@coindia.com or
call +919845303983 customized packages are available to
suit your objectives.
