The document discusses the creative economy and cultural and creative industries. It notes that cultural and creative industries were resilient during the economic crisis by continuing to create jobs while other sectors lost them. It describes characteristics of creative products, including their cultural uniqueness and uncertain success. The document also provides examples of how abandoned areas have been revitalized by creative industries, including case studies of specific projects in Dublin, Germany, and Belgium. Finally, it outlines UNITAR's Creative Economy Initiative and its goals of facilitating dialogue, developing strategies, and providing training and resources to support creative entrepreneurship.

1. UNITAR Creative Economy Initiative
Rene Kooyman 28 mai 2015

2. Times are a changing

3. Cultural and creative industries
‘Cultural industries’: goods or services
that embody cultural expressions,
irrespective commercial value: film, DVD,
video, television and radio, video games, new
media, music, books and press, performing
arts, visual arts.
‘Creative industries’ :
use culture as an input ,
whose outputs are mainly functional:
architecture, advertising, gaming, design
and fashion, crafts’.

4. A dynamic and fast‐growing industry, even in tough economic
times
The resilience during the economic crisis:
• job creation in CCIs grew on average by 3.5% from 2000 to 2007
• continued to grow at 0.7% annually between 2008 and 2012
• even as the number of jobs in the rest of the economy fell 0.7%
EU dec 2014

5. The new SME definition
Three criteria:
• Staff headcount
• Annual turnover
or:
• Balance sheet
turnover
• ???? ????

6. Size of Enterprises
By sector across CCIs eurokleis 2009
EDCCI: Page 64

7. Product characteristics
• Creative inputs and products are abundant
• Hypercompetitive environment
• Succes is uncertain: ‘nobody knows’
• Knowledge‐based and labour‐intensive input
• Not ‘simply merchandise’, but express cultural
uniqueness and territorial identities
• Experience goods; production and
consumption ‘on the spot’
• Product life‐cycles are often short

8. Talking about cities: urbanisation
• Demographics: aging population
• Mobility: multicultural societies
• Changing: consumer patterns
• The networks: a connected society
Abandoned
Industrial
area's
Revitalisation

9. Temple Bar Trust
Dublin:
Dublin's Cultural &
Creative Quarter

10. The Challenge in 1991:
The Regeneration of Temple Bar
1991 2012

13. 2012

15. Scheidt’sche Hallen Kettwig
• Former Spinning Mill; family business
• Closed in 1974
• Public planning completed 2011
• Housing area sold to an investor
• Partial demolition, reconstruction and
restauration
• 10.000 m2 for Creative Industries
• Flow of Diversity / Business Modelling

19. ICE ICE Store: Creative Outlet
Store
CURE-WEB.EU
ICE Store:
ICE Store is a new way of doing
business. It is a not for profit social
enterprise consisting of a retail store
selling the work of independent
artists and designers from Scotland.
Everything in ICE Store is handmade
giving special meaning to all of our
products.
ICE Store for Creatives:
Picture this: a city centre location to
showcase your work, a place where
you will have an audience of
thousands and the support to take
your talents to the wider world. A
dream? ICE Store makes this a reality!
ICE Store for Customers:
Don’t you hate it when you can’t get
that unique dress or necklace that
suits you and the occasion perfectly?
Or when finding the perfect gift for a
friend becomes an impossible task?
ICE Store makes it easy!

20. Brugge: cultural heritage
Empty shopping
street not viable
Now:
• pop‐up shop
• courses
• vernacular design

21. Brugge ‚design met wortels‘
Design with roots
CURE-WEB.EU
 Contemporary design meets old handcraft techniques
 Run workshops on knitting, making jewels with wax,
old fabrics

22. BootCamp: 2 content lines
• Business Modelling
• Cooperate!
Oasis500
Creative
Industries Jordan

23. Prototyping

24. Creative Economy Initiative
• Transformative dialogues on creative economy
• Transformative development strategies
• Capacity Building on Creative Entrepreneurship and
Creativity & Creative Economy
• Open Knowledge & Digital Storytelling Platform
Deliverables:
• Content development: Debates, Conferences, Publications,
Education & Training
• Local Creative Entrepreneurship Training and e‐learning
• Quality Control and Accreditation
• UNITAR Creative Economy Initiative Certification

25. The Toolkit: building a Creative Economy
• Take Time: Creative Development is not
done on a short‐term strategy
• Persist: hold on to your perspective
• Spread the word: communications is key‐
factor
• Build alliances: define, discuss and re‐
define your projects
• Learn when you move along......

26. That’s
the way it’s done!
Rene Kooyman
rene.kooyman@unitar.org