1. Mobile marketing
leveraging the power of smartphones
by
Ronald Lenz, CEO 7scenes

2. Waag Society / 7scenes
Urban Reality Lab / Mobile Storytelling platform

3. We draw cities...

4. We draw cities...

5. We draw cities...
and pigeons

6. We show hidden heritage...

7. We transform streets into a playgrounds...

8. We make landscapes come to life...

9. We extend museums...

10. We even let you be an architect for a day...

11. We layer cities with new meaning

12. You could say we market
streets, landmarks,
museum collections,
landscapes and cities
to smartphones
We layer cities with new meaning

13. The power of smartphones
Primary means of accessing the Internet worldwide by 2020

14. Some statistics

15. Subscribers: 5.3 billion (77% of the world population).
Growth led by China and India
Coverage: 85% of new handsets access the mobile Web.
Many mobile web users are mobile only!
Marketing: Ad spend predicted US$3.3 billion in 2011
Behavior: news, travel, maps, social networking, shopping, games,
music and search (mobile web & apps)
Apps: 10.9 billion downloaded, expected peak in 2013, prices
falling, 1 in 4 never used.
Payment: US$1 trillion by 2015, 1 in 8 subscribers will use m-
ticketing in 2015 for travel, festivals, cinemas and sports events
Some statistics
probably outdated

16. MuseumApp
All museums publishing to one app

17. Make sure you’re on the mobile web
and be optimized...

18. Be on the App stores of course
and advertise in other apps as well...

19. Be where your audience is
campaign and engage in conversation

20. Provide an experience & connect to everyday life
storytelling, gameplay, augmented reality & location interaction

21. Interact with locations

22. Augment Reality

23. Scan codes

24. Recognize images

25. Tell stories & play games

26. Deliver fresh & real-time content
because people want new things

27. Always have free stuff, and...
make purchase easy (freemium)

28. Make it personal & social
allow people to favorite, upload, comment, rate & share

29. Stay in touch
gently notify...

32. Thanks!
Ronald Lenz
www.7scenes.com
ronald@7scenes.com
@rlenz