Would you like to see money immediately as a result of your marketing work rather than statistics? Crowdfunding is the new Gold for 2013, according to Forbes Magazine. Discover the first steps for a successful crowdfunding campaign and get free resources to get you started. Visit http://www.LearnCrowdfunding.tv

1. Social Impact Marketing:
How Crowdfunding Can
SuperCharge Your Marketing!
June 10, 2013
Robin L. Eschler
(805)451-4520

2. Social Impact Marketing:
Crowdfunding=
Results Marketing
• What is it?
– Where lots of people
contribute money to
support business and
causes
– Resulted from 2012
JOBS Act (Jumpstart
Our Business Startups)
• Where?
– Website platforms like
Indiegogo, Kickstater,
Rockethub and
hundreds of others
• Why?
– People want to be a part
of something bigger than
themselves
– Businesses want to test
new products and
services and get money
– Causes raise money
• How does it work?
– Design landing page and
campaign to drive traffic
to the crowdfunding site
– “Perks” in exchange for
contributions

3. Click here to read entire article

4. Choose Where.
900+ flavors to choose from.

5. Building a Marketing Foundation
that Immediately Pays Off.
• Crowdfunding requires
traffic to be successful
– Crowdfunding websites
have a community of
people looking to give
– Add your community
– Build new leads and
relationships
• Drive traffic
– Social media
– Advertising
– Email
– PR
– Google+ Hangouts!
Good Marketing = TRAFFIC!

6. Carefully Lead Them to the
Treasure.
• Start 3 months in advance
– Activate social media!
– Align collaborative organizations
to help
• Forward your emails
• Post on their social media
– Design email campaigns
– Develop campaign messaging
– Great video and images
• Entertaining or compelling
• Build enthusiasm
• Address the viewer’s interests
• Personal touch connects better
• The Gold is in the Preparation

7. Getting the Crowd’s Attention.
“Who Gives a Crap?”
• To go “Viral:
• Capture attention and
imagination
• Surprise
• Urgency
• Interaction
• Unique products or perks
• Examples:
• 3Doodler
• StickNFind
• Misfit Shine

8. Social Impact Marketing
Get Your FREE
Social Media Marketing eBooks!
• Sign-up to get Facebook Marketing 2013 eBook
– 93 pages of valuable tips and guidance on building
your Facebook success
• Also get free LinkedIn, Pinterest eBooks
• For personal help and guidance:
– Robin L. Eschler, Founder and CEO
– Phone: (805) 451-4520
– Email: RLEschler@gmail.com