Blogging can be an arduous task for an organization that is not used to putting best practices to paper (screen). It does not have to be. The easiest way to get started is to take already used marketing methods and tweak them to social media.

1. Repurposing Content & Newsletter Releases

2. Repurposing Content & Newsletter Releases Why? Top of mind awareness Constant marketing message Creates more, smaller bits of information which is easier to consume as a reader More current and relevant content Encourages conversation

4. Invitation to tell a story without a story follow-up

5. Needs Badges of Twitter and Facebook

6. Needs a summary of the ISPP

7. Stories need to be sent separately

8. Summaries need to be shorter

10. Repurposing Newsletter Articles After Newsletter/Postings Targeted Title > Top 10 Marketing Tips of VARsHave you checked out the Marketing How-To docs available on the Market & Sell section of the website? Check out the latest blog post about marketing made easy for VARs. Keywords Target Summary Become an Intel® Software Partner Program member today, and together we can deliver powerful solutions that help customers do more. It is easy to do. Just start with the enrollment and create a project using the links above. Call to Action Summary Hyperlink Join Our LinkedIn Group Fan Our Facebook Page Follow Us On Twitter Pass it on! Tell a colleague about the Intel® Software Partner Program. To unsubscribe from this newsletter, please click here to manage your subscription. Unsubscribing from this communication will cancel your subscription to the Intel® Software Partner Program Newsletter only. To unsubscribe from other Intel communications, please reply to those directly. Intel Corporation Unsubscribe/Privacy, 2111 NE 25th Avenue, Hillsboro, OR 97124. Copyright © 2009 Intel Corporation. All rights reserved. Intel and the Intel logo are trademarks of Intel Corporation or its subsidiaries in the United States and other countries. Page Follower Hyperlinks Disclaimer

11. Repurposing Content & Newsletter Releases Pure Email Newsletter vs. Blogging + Social Media Pure Email Newsletter Email Newsletter (12+ articles) Content Collaboration (once per month) Member Email List Audience Reached = email list Viralability = forwarding an email SEO = 0

12. Repurposing Content & Newsletter Releases Pure Email Newsletter vs. Blogging/Newsletter + Social Media Newsletter Staggered Distribution + Social Media Member Email List 12x Twitter Brand Followers Newsletter Topics Collaboration and Monthly Summary Member Email List 12x Newsletter topics (12 per month) Facebook Brand Fans 12x 12x 12x LinkedIn Group Group members RSS Subscribers Potential Audience Reach = 35 million+ Viralability = over 110 Applications for sharing SEO = Good: Diversified, Keyword Rich, Moderate Frequency

13. Repurposing Content & Newsletter Releases Pure Email Newsletter vs. Blogging + Social Media Newsletter Staggered Distribution + Blogging + Social Media Member Email List 30x Twitter Brand Followers Blog Posts Collaboration and Monthly Summary Member Email List 30x Blog Posts (15-30 per month) Facebook Brand Fans 30x 30x 30x LinkedIn Group Group Members RSS Subscribers Potential Audience Reach = 35 million+ Viralability = over 110 Applications for sharing SEO = Great: Frequency, Relevant, Relatable

14. Repurposing Content & Newsletter Releases Summary Reverse Engineer Blog Posts as Newsletters (aka, summarize old blog posts as a newsletter once per month, not newsletter then blog posts) Posts vs. Newsletters – Post create traffic and conversation, Newsletters create spam. Constant contact = increase top of mind awareness Engaged users = program advocates