3. Where is everyone going? Newsprint Facebook & Twitter Top 25 newspapers = -12.009% the past 6 months Facebook = + 83% the past 6 months Twitter = + 82.6% the past 6 months
10. How to listen…Create a Dashboard Great User Interface and Widgets Perfect for Sharing Privately with a Team Stable and Info in a Stream Step by Step How To http://www.slideshare.net/rlewis1686/how-to-make-an-online-marketing-dashboard-1397883
21. A Blog Controlled message Simple to manage RSS feed stream Foundation for all outgoing messaging Automation SEO Compliant Repurpose Industry Material
23. The Set Up Education? Branding? Start a Group Drive awareness, but do not brand Rally and inspire to act Limit messaging (1 per week max) Invite all friends to group Start a Cause Cause application Invite all friends to cause Build a Page http://www.facebook.com/advertising/?pages Build page completely Upload pictures/video Incorporate Blog RSS feed into notes Add applications –Twitter, Youtube, Flickr Invite all friends to become a fan Claim your page URL at facebook.com/username
26. The Set Up On Twitter.com Applications Name – Use a person’s name URL – Get close to your business name Icon – 48x48 logo Background Customization – No more than 800k Invite all friends in contact list – Gmail, Yahoo, Hotmail HootSuite Build profile Add Twitter accounts Import RSS feed (under settings) Bonus: schedule tweets
27. Why? Twitter Page SEO Google & Bing are indexing Tweets and including them in search results
30. Digital Marketing Frequency Funnel Content Frequency 1-2 3-4 Unlimited Pics Video Copy PR Misc. Company/Industry Content Company Blog Frequency By Week Facebook Twitter
31. Digital Marketing Frequency Funnel Content Size 200-350 Words Typically no multi media 100-350 Words Embedded Video, Slideshows, Industry Reports, Images, Audio 100-200 Characters Links to content, uploaded video and images 140 Characters Shortened hyperlinks to content, conversational