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Pharmaceutical Multi Channel Relationship Marketing

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AGANA Group primer on multi-channel relationship marketing. Please contact us at 484-951-3684 or aganabob@gmail.com

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Multi-Channel Relationship Marketing in the Pharmaceutical Industry Bob Wegner 484-951-3684 [email_address] AGANA GROUP Relationship Marketing Consultants
Key Characteristics
Why Multi-Channel RM? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HCP Lifecycle
Strategies and Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Acquisition Condition & Treatment Awareness Brand Awareness Brand Acceptance
Strategies and Tactics ,[object Object],[object Object],[object Object],[object Object],On-Boarding Trial Evaluation
Strategies and Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Loyalty & Service Reinforcement Servicing Cross Sell
Strategies and Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],Win Back Objection Handling Re-Trial
Strategies and Tactics ,[object Object],[object Object],[object Object],[object Object],Consultancy Clinical Peer Education
Coordinated Tactics M E W E S W W T Brand Acceptance In-Person Web Email Mail Phone Personal Selling KOL-led Meetings Non-Personal Promotion Brand Web Sites Awareness Open-Minded Objections Pre-Trial
Share of Voice ,[object Object],[object Object],[object Object],Customer M E W E S W W T Trigger Trigger Trigger Awareness Open-Minded Objections Pre-Trial
Share of Voice Customer
Information the Enabler
Multi-Channel RM Is Complex Brand Marketing Sales e-Business Market Research Med Affairs Customer Service Web In-Person Mail eMail Phone
Where To Begin ,[object Object],[object Object],[object Object]
How We Help ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brand Marketing Sales e-Business Market Research Med Affairs Customer Service Web In-Person Mail eMail Phone

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