client media kit

1. Leverage social media to market your brand
Media Kit

2. Réal Mahadeo
Marketing Solution, Canada
LinkedIn | Internet | Toronto Area
Connections: 500+ |
Linkedinlabs.com
2

3. Our Mission.
Connect the world’s professionals to make
them more productive and successful

4. 150
Million
Members

5. 5+
Million
Canadians

6. What are Professionals Doing on LinkedIn?
Managing their professional identity
Building business relationships
Sharing advice and finding answers
Researching people and companies

7. Marketing your brand in a professional
context
Reputation Relevance Relationships
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8. LinkedIn’s Unparalleled Targeting Capabilities
1. Profession
2. Gender
3. Title
4. Seniority
5. Age
6. Industry
7. Connection Size
8. Company Type
9. Company Size
10. Company Name
11. Geography
12. Group Targeting
13. Education
14. Language
15. Influence

9. Reach your audience through prominently placed,
high impact ad units across LinkedIn

10. LinkedIn Contextual Targeting
Ability to target users who are part of specific groups.

11. LinkedIn Shareable Content Ads
• New product launch
• Multiple tabs to share content
• Showcase multiple products
• Include videos, tweets, blogs
• Leverage existing pre-roll assets or
• White paper downloads
video channel
•• Targetable to all audiences
Showcase webcasts
•• Shareable feeds for contextual
Pull in news
relevance

12. LinkedIn Expandable Video Content Ads
New optional format for video feeds
Standard Content Ad
The benefits of Content Ads
with expandable player:
Expandable Video • Highlight video content
Content Ad • Provide more information
about the videos
• More engagement options

13. LinkedIn Partner Messages
Hand delivered message to
•member’s LinkedIn inbox with
Very targeted audience
high visibility within inbox
•• Specific title targeting inbox
High visibility within
•• Keyword targeting message
Maximum of one
per member each 60 days
• Company targeting
• Only relevant messages
allowed
• Hard to reach audience
• Precise targeting options
• Innate credibility as a partner

14. LinkedIn Partner Message Optional Modules

15. LinkedIn Company Pages
A recommendation engine with professional context.
Highlight your company’s
products and services
Drive member
recommendations.
Enriched media targetable to
multiple audience sets
Generate awareness through
ongoing viral updates

16. Attract your
audience
• Content Ad
• Social Ads
• InMail

17. Participate in the
conversation
• Polls
• Group
• Company status updates
This is where you will type your poll question?
Question du sondage?
Réponse test 1
Réponse test 2 This is test answer one
Réponse test 3 This is test answer two
Réponse test 4 This is test answer three
Réponse test 5 This is test answer four
This is test answer five

18. Connect with Professional Communities
Find professionals interested in
related business solutions
Facilitate conversation and
encourage interaction
Showcase your brand, your
products, and the expertise of
your people