Is your observation really reliable?

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CHANGE
the movie

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3

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PICTURE
START

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The perspective of the camera
determines what we see ...

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Perspective - 1
Obedient …
… or full with initiative?

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Perspective - 2
An impregnable obstacle…
… or new possibilities?

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However, if the focus
is changed
we see
something else
than the maker of the movie
had in mind …

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The focus determines the observation
A serious
illness?
… or
An Asian cure?

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The relation
between the scenes
unfolds a story full of …

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Meaning and ambiguity - 1
home?

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Meaning and ambiguity - 2
home?

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Meaning and ambiguity - 3
home?

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Meaning and ambiguity – 4
‘beautiful’ What is meant by it? When do you feel at home?
home?
ThuisThuis
mijn Sepiastraat is okergeelmijn Sepiastraat is okergeel
de hoge lucht ziet blauwde hoge lucht ziet blauw
zonlicht opent raam en schaduwzonlicht opent raam en schaduw
zingt ik ben van jouzingt ik ben van jou

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... and puts
prejudice
to the test
The relation determines
what the content of communication means
[Watzlawick]

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Criminals ?

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Prejudice
… or trying to find out who parked
in the wrong spot ?

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Through interaction
we give meaning
and remove
ambiguityambiguity

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Removing ambiguity
[Weick]
act
interactDouble -
interact

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... not only through content
but also by
non-verbal signals

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Non-verbal communication

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congruent communication?
How credible is
the text if you stick
out your tongue?
7% of meaning is
in the words
55% in the facial
expression
Mehrabian

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When
direct contact lacks
we think (too) often
that we arranged things well …

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Rules of the game
… and we
stick to that ...
Do we?

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Rationalizing - 1
The designed
solution …

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Rationalizing - 2
The
vision …

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Rationalizing - 3
Consequences of rationalizing: waste
that does not match the design,
machines out of order, behavior,
circumstances,
unexpecte demand, and so on.

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… weak signals
are ignored …

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Ignored stakeholders
Do these inhabitants
really want to live
next to a huge
building?

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Communication
forms patterns …
[ Watzlawick ]

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Patterns - 1
Signs increase safety !

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Patterns - 2
More is better ?

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Patterns - 3
Everybody will
follow
instructions?
It's the only
way?
Yeah - right!

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Patterns - 4
Thinking in signs … communication through signs …
signs replace solutions …

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Patterns - 5
Signs are really the solution !
No parking

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(the value of)
vaRi
a
tion
needs rediscovery

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Variation
Like people – they do the same …
but no two are the same !

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Inspiration Ton Roodink, Alexander Maas
Camera Ronald Duijne
Text Ronald Duijne
Locations Almere, Amstelveen, Amsterdam, Barcelona, Rotterdam
Layout www.presentationhelper.co.uk

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PICTURE
END