A SWOT Analysis is a functional tool to establish priorities and goals

2. Trying to make a business
work right?

3. We are in a Brawl
with NO rules
Tom Peters

4. How do we develop a workable strategy?

5. Invent.
Reinvent.
Repeat.
HP

6. How do we make all the pieces fit?

7. Adversity
Breads
Opportunity
Rick Swando

8. A good business model needs a
solid foundation.

9. Strategic Business Model
Vision
What we want to be
Why we exist Mission
What we believe in Core Values
Voice of the customer & our game plan Strategy
What we need to do Strategic Initiatives
Implementation & Focus Balanced Scorecard
What I need to do
Personal Objectives
Strategic Outcomes
Satisfied Delighted Effective Motivated & Prepared
Shareholders Customers Processes Workforce

10. Strategic Business Model
Vision
What we want to be
How do we develop
Why we exist Mission our Strategy!
What we believe in Core Values
Voice of the customer & our game plan Strategy
What we need to do Strategic Initiatives
Implementation & Focus Balanced Scorecard
What I need to do
Personal Objectives
Strategic Outcomes
Satisfied Delighted Effective Motivated & Prepared
Shareholders Customers Processes Workforce

11. SWOT Matrix
Also known as TOWS Matrix
Strengths Weaknesses
Opportunities S-O Strategies W-O Strategies
Threats S-T Strategies W-T Strategies

12. Current conditions
SWOT Matrix
Also known as TOWS Matrix
Strengths Weaknesses
Opportunities S-O Strategies W-O Strategies
Threats S-T Strategies W-T Strategies
The Plan for the future

13. Internals
Externals

15. Strengths
What you do very well – maybe better than
anyone else

16. Weaknesses
What can use some improvement or what you
don’t do very well

17. Opportunities
What is it that you could do – but aren’t?

18. Threats
What is lurking in the shadows that can be detrimental?

19. S-O Strategies
• Use the internal strengths to take advantage
of external opportunities

20. W-O Strategies
• Improves weakness by taking advantage of
external opportunities

21. S-T Strategies
• Use strengths to avoid or reduce the impact
of external threats

22. W-T Strategies
• Defensive tactics directed at reducing
internal weakness and avoid external
threats.

23. Conclusions
This is not the answer!!

24. Conclusions
This IS the answer

25. http://www.linkedin.com/profile/edit?goback=.nmp_*1_*1_*1_*1_*1_*1_*1_*1_*1&trk=spm_pic