Copywriter, creative director, marketing solutions

1. Never At a Loss
for Words ...
a Associate Creative Director
Ryan + Deslauriers, 2006-2008
b Senior Copywriter
Silversea Cruises, Ltd., 2000-2006
c Senior Copywriter
AccuDocs, Ltd., 1998-2000
Robert Mosca 7206 Renaissance Way NE, Atlanta GA 30308 • mobile: 954.328.3197 • e-mail: mosca.robert@yahoo.com
Resumé
a b c
Conceived, wrote and developed advertising Wrote copy for print advertising, brochures, direct Wrote and edited all in-house promotional materials
campaigns and brand landscapes detailing the mail pieces, annual atlases and supplements for this and advertising
experience, essence and relevance of luxury real estate five-star luxury cruise line with global ports of call
Wrote, edited and developed concept for ads, direct-
Worked with artists to develop typography, Wrote and edited website copy and presentation copy mail and promotional materials, website content and
color palette and name proposals targeted to travel agencies quarterly magazine, Latitudes, for our client, NCL
Cruise Lines
Branded international five-star luxury real estate, both Wrote and edited The Venetian Society Newsletter,
whole and fractional promoting new itineraries to past guests Helped write and develop marketing plans, incentive
and customer-loyalty programs and advertising
National and international client list, including Researched and helped develop new packages and campaigns for many prestigious clients in the travel
Orient-Express Hotels, Banyan Tree Hotels & Resorts, programs (i.e., Cultural Enrichment Program) and medical industries
St. Regis, Ritz Carlton, Rosewood and Westin promoting existing itineraries

2. The Art of Rebellious Elegance
Advertising Campaign
Concept, creative direction and copy
We proclaim the art of
rebellious elegance.
A bold definition of luxury for a new century.
A limited home-owning opportunity so far
beyond the cliché of unique, it’s singular.
Transfixed between jungle Eden and
sapphire lagoon.
Rosewood Residences at Mayakoba
Ryan + Deslauriers

3. Rebellious Elegance
Unveiling Brochure
Copy
The Rosewood Residences at Mayakobá are
a sensory and emotional experience
supplanting ostentatious luxury. Glass canvases
and open spaces empower your home with
the physical sensation of nature — brilliant
fissures of sunshine and absinthe green
lagoons — all embraced by 590 acres of
garden paradise.
Here is the art you live in. Enriching forms and
pleasing modern lines and projections.
The artist’s materials used in the creation of
your collector’s villa include indigenous
slate and limestone mined from local cenotes;
and rich, dark woods from native forests embellish each masterwork.
Envisioned and sculpted by the world-acclaimed
vanguardist architects of Casa Jardin of Spain.
To match the innovative form of these homes,
you would have to purchase a priceless
one-of-a-kind structure by architect
Mies van der Rohe or a skyspace installation
by artist James Turrell. This is minimalism
maximized. This is the poetry of organic living.
Rosewood Residences at Mayakoba
Ryan + Deslauriers

4. Linger Forever
Invitational Brochure
for fractional residences
Co-creative and copy
TO E X PE R I E NC E
St. Regis is to own
NEW YORK
St. Regis is an original New York City icon,
with an address that speaks volumes. John Jacob
Astor’s inimitable legend is a legacy exceeding
your expectations, crafted to meet your most
discerning standards and consistently delivering
nothing less than perfection.
As a traveler of distinction, you are personally
invited to savor the bespoke lifestyle of ownership
at The St. Regis New York. Allow us to personally
customize an experience crafted to your unique
tastes offering the opportunity for you to stay in
an exquisite private Residence. Living at St. Regis
This New York icon can be the
setting for indelible moments is truly the art of living at the pinnacle.
that become an enduring part
of your life. To learn how visit,
stregisaddress.com/invitation When this is your address, all you will
or call 800 671 8932.
ever need to say is, “St. Regis.”
TO EXPERIENCE As a traveler of distinction, you are personally
St. Regis is to own invited to savor the bespoke lifestyle of ownership
NEW YORK at The St. Regis New York. Allow us to personally
customize an experience crafted to your unique
St. Regis is an original New York City icon, tastes offering the opportunity for you to stay in
with an address that speaks volumes. John Jacob an exquisite private Residence. Living at St. Regis
Astor’s inimitable legend is a legacy exceeding is truly the art of living at the pinnacle.
your expectations, crafted to meet your most
discerning standards and consistently delivering When this is your address, all you will
nothing less than perfection. ever need to say is, “St. Regis.”
St. Regis/Starwood
Ryan + Deslauriers

5. A Life in the Green
Vision Brochure
Co-creative and copy
LG 1 NO.
IntroductIon
PL AntinG SeedS thAt GrOw COMMUnitieS
W h a t s e t s t h e M a n t r i a G r o u p , L p a p a r t f r o M o t h e r c o M M u n i t y
d e s i G n e r s a n d d e v e L o p e r s i s M o r e t h a n t h e M e r e L a n d s c a p i n G a n d
M a r k e t i n G o f p i e c e s o f p r o p e r t y ; i t i s n u r t u r i n G t h e s p i r i t o f t h e
L a n d a n d t h e s p i r i t a n d a s p i r a t i o n s o f t h e p e o p L e W h o W i L L b u i L d
t h e i r d r e a M s u p o n t h a t L a n d .
Planting Seeds That Grow Communities
What sets the Mantria Group, LP apart from other
community designers and developers is
more than the mere landscaping and marketing
of pieces of property; it is nurturing the spirit of
the land and the spirit and aspirations of the
people who will build their dreams upon that land.
Fertile ideas are the lifeblood of Mantria Group.
Finding ways to responsibly embrace nature
in a grand design that is still pleasing to
a 21st century mindset accustomed to all of
its conveniences and ease of life.
We hold a mirror up to nature
and see ourselves reflected there.
f e r t i L e i d e a s a r e t h e L i f e b L o o d o f t h e M a n t r i a G r o u p . f i n d i n G
W a y s t o r e s p o n s i b L y e M b r a c e n a t u r e i n a G r a n d d e s i G n t h a t i s
s t i L L p L e a s i n G t o a 2 1 s t c e n t u r y M i n d s e t a c c u s t o M e d t o a L L o f i t s
c o n v e n i e n c e s a n d e a s e o f L i f e .
W e hold a mir ror u p to nat u r e a nd see ou rselv es r eflected ther e .
Mantria Communities
Ryan + Deslauriers

6. Think Back, Kick Back, Come Back
Advertising campaign Think back.
Co-creative and copy Remember endless summer days in
Panama City Beach?
Good times you can own again forever.
Kick back.
Relaxed coastal residences.
All the pleasures of vacation.
All the comforts of home.
Your opportunity to own it all.
Think back.
Remember endless summer days in
Come back.
Panama City Beach?
A place that reflects your spirit and your lifestyle.
Good times you can own again forever.
A place you’ll be proud to show and share with
friends and family.
Kick back.
Relaxed coastal residences.
Own life to the fullest. All the pleasures of vacation.
All the comforts of home.
Your opportunity to own it all.
Come back.
A place that reflects your spirit and your lifestyle.
EVENTIDE OPEN HOUSE: A place you’ll be proud to show and share with
friends and family.
Visit the Eventide Discovery Center
22606 Panama City Beach Parkway Own life to the fullest.
Panama City Beach, Florida 32413
Friday, June 29 - Saturday, July 7: 10:00 A.M to 4:00 P.M.
Sunday, July 1: 1:00 P.M. to 4:00 P.M.
July 4: Closed
REAL • HONEST • COASTAL RESIDENCES
8 5 0 . 2 4 9 .1 1 7 0 • e v e n t i d e f l o r i d a . c o m
Playground Destination Proper ties Inc., Licensed Real Estate Broker. This is not an offer to sell, nor a
solicitation of an offer to buy, to residents of any state or province in which restrictions and other legal requirements have not been fulfilled. This
advertisement is void where prohibited by law. Oral representations cannot be relied upon as correctly stating the representations of the
developer. For correct representations, please make reference to this ad and to the document required by Section 718.503, Florida statutes,
to be furnished by the developer to a buyer or lessee. Developer reserves the right to make any modifications as deemed necessary.
Eventide West End, PC Beach
Ryan + Deslauriers

7. Intimate Italian Cruising alternative — first person approach
Advertising Campaign
Co-concept and copy
IN DULGE IN LA DOLCE VITA
INDULGE IN LA DOLCE VITA
My companions that I met on board Silver Whisper
wait for me at a trattoria, just a few streets away.
But I dawdle, lost in the moment. I’m afraid to hurry.
Afraid I’ll miss a single moment of now. I want to
drink in the way the sun and shade play with colours,
the boisterous sounds of an Italian afternoon,
the indulgences of wonderful new places and peoples.
I hear my friends call “Isabella!” I take a quick snapshot
to hold the feeling for ever and laughing,
swept away in the joy of life.
Live life to the fullest.
My companions that I met on board Silver Whisper wait for me at a trattoria, just a few streets
away. But I dawdle, lost in the moment. I’m afraid to hurry. Afraid I’ll miss a single moment of now.
I want to drink in the way the sun and shade play with colours, the boisterous sounds of an Italian
afternoon, the indulgences of wonderful new places and peoples. I hear my friends call “Isabella!”
I take a quick snapshot to hold the feeling for ever and laughing, am swept away in the joy of life.
Live life to the fullest.
For information on our all-inclusive fares and worldwide itineraries, kindly contact your travel
professional, call 877. 725.6505 or visit www.silversea.com.
VOT E D WO R L D ’ S B E ST S M A LL S H I P C R U I S E LI N E C o n d é N a s t Tr a v e l e r 9 Ye a r s Tr a v e l + L e i s u r e 6 Ye a r s
Silversea Cruises
Silversea Cruises

8. Porto Cupecoy
Advertising Campaign
Concept and copy
WHEN THE WORLD IS YOUR OYSTER,
OWN THE PEARL.
He loves the soft lights playing on Simpson Bay
Lagoon just beyond his expansive terrace as a
backdrop to his tète-á-tètes. The concierge has
arranged a private chef and butler for the evening.
The menu has been approved; the martinis shaken,
not stirred. And if the lady in question desires a
moonlight drive, the Aston Martin he imported
duty-free awaits. He basks in the best the world
could offer, this Euro-Caribbean oasis he calls “home.”
Porto Cupecoy
Ryan + Deslauriers

9. 2007 World Cruise
Wish Book (Discovery Kit)
Creative concept and copy
SINGAPORE TO DUBAI
I want to ride a lumbering elephant triumphantly
into town, preceded by swirling dancers, their saris
a kaleidoscope of brilliant colours. Flower petals fill the
air, the scent of spices envelop me. And I want it all to
happen to a Bollywood musical soundtrack. I want
to palaver with the Punjabis, bend the ear of a
Brahman, chant with the Jats and mingle with the
Maharattas. Mmmmm, I want to dine on cumin and
curry and spices that linger on my tongue. I’ll walk
through pink-stone forts and palaces of maharajahs
and catch a glimpse of the days of the Raj. I want to sail
the cosmic ocean, and experience the mystical.
I’ve read that in these ancient lands, Lord Vishnu lie
sleeping upon the sea of forever. Does Vishnu dream
of me as I dream of India? What wonders are created
in his repose? Who makes the world?
Silversea Cruises
Silversea Cruises

10. Self-Promotion Brochure
Co-concept and copy
We understand the problem
and offer you solutions
customized to your business needs
Advertising is everywhere ...
TV, movies, the Internet, magazines, faxes,
billboards and direct mail.
How do you get your message through to
the right people and keep your marketing
dollars from ending up in the circular file?
Unfortunately, most companies don’t have
the time, human resources, technical
and/or creative expertise to undertake
the many steps involved in creating a
successful direct-mail campaign.
With over 35 years of proven experience,
Accudocs is one of the largest
direct-marketing and database
management companies in the Southeast.
We offer your buisiness all the services for
developing and executing profitable
direct mail programs with speed and
efficiency. From strategic planning to
award-winning creative to the latest
technology in data processing, laser
personalization and lettershop services to information technology pros work with that has successfully combined direct
printing and fulfillment. And it’s all just you to understand your needs, your marketing creative agency services
one phone call away. market, your past successes, your goals. with high volume production capabilities
Together we develop your winning direct in the same facility, ensuring total quality
Our team of skilled strategists, account marketing strategy. Accudocs is one of a and efficiency
executives, creative designers and handful of companies in the United States
Accudocs LLC
Accudocs LLC

11. Freestyle Cruising Introduction
Norwegian Cruise Line Magazine
Copy
Introducing cruising without boundaries
Only NCL offers guests Freestyle Cruising – an innovative program designed to enhance and
enrich your cruise experience. Forget everything you thought you knew about on-board
vacations and picture a luxury resort unlike any you’ve ever experienced. A relaxing harbour for
the travel connoiseur where service is prompt, courteous and unobtrusive, and attention is
one-to-one. Where total freedom and flexibility are standard. This is the new wave of sailing
aboard NCL. This is Freestyle Cruising.
Norwegian Cruise Line
Accudocs LLC