Personal Information
Entreprise/Lieu de travail
Motherwell, United Kingdom United Kingdom
Profession
Founder at True North Innovation
Secteur d’activité
Apparel / Fashion
À propos
Rowan is an Innovation and Marketing Consultant, with over 25 years’ experience assisting companies with all aspects of product or service development – carrying out market research, identifying and evaluating new concepts and market testing of prototypes.
Market Research
Practical experience of market research throughout the product development process and experience in main market research tools (secondary investigation, focus groups, surveys and interviews). Particular experience in Proof of Concept research reports to identify/confirm market need or identify potential applications for new technology;
Innovation
Developed systematic innovation tools and methodologies for front-e...
Mots-clés
customer
innovation
product development
market research
Tout plus
Présentations
(3)J’aime
(15)Retail AI at work: How leading retailers are using AI to optimize pricing and inventory to deliver increased revenues
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Cognitive technology: putting the AI in retail
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JWT: 100 Things to Watch in 2014
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Fundamentals of Consumer Marketplaces - Rishi Dean
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Customer DNA Map
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Design Thinking for Startups - Are You Design Driven?
Amir Khella
•
il y a 14 ans
Personal Information
Entreprise/Lieu de travail
Motherwell, United Kingdom United Kingdom
Profession
Founder at True North Innovation
Secteur d’activité
Apparel / Fashion
À propos
Rowan is an Innovation and Marketing Consultant, with over 25 years’ experience assisting companies with all aspects of product or service development – carrying out market research, identifying and evaluating new concepts and market testing of prototypes.
Market Research
Practical experience of market research throughout the product development process and experience in main market research tools (secondary investigation, focus groups, surveys and interviews). Particular experience in Proof of Concept research reports to identify/confirm market need or identify potential applications for new technology;
Innovation
Developed systematic innovation tools and methodologies for front-e...
Mots-clés
customer
innovation
product development
market research
Tout plus