3. ● $100 million revenue 2013
○ Ads/themes
● Spent $25 million 2012
● Bought by Yahoo for $1.1 billion
○ 2013
Financial Information
4. ● Founded 2007 by David Karp
○ 20 years old
● Used by professional photographers
● Blew up, bought by Yahoo!
○ 2013 for $1.1 billion
Company History
6. ● Sign up, start posting.
○ “Simplifying the way people share their
content”
● Premade themes
○ pay and free
Secret Sauce
7. ● Karp didn’t want to be a “business guy”
● Created Tumblr to ease HIS life
● Spark convinced him to make a business
http://www.forbes.com/sites/jeffbercovici/2013/01/02/tumblr-david-karps-800-million-art-project/2/
Interesting Story
8. ● Wordpress
○ more complicated
● Blogger
○ more complicated
● Snaglur
○ less customizable/professional
Competition
9. ● Success!
○ users stayed after sale
○ Obama
○ large companies
My Prediction
