Presented to CIOs in PIKOM CIO Chapter Meet, Sime Darby Convention Center, Kuala Lumpur, Malaysia Last info re MSC Malaysia: - World-Class technology, services, creative content - Incentives for CIOs of companies who serve international market - SCORE+ as a tool to assess vendors

1. MSC Malaysia:Emerging Areas of Corporation Rob Cayzer, Director – Business and Market Development, MDeC

2. The New Focus is in Innovation Economy “We want to transform our country's economy into an innovation-driven one which focuses on three elements, namely creativity, innovation culture and high value" MSC Malaysia Pahang Launch, 4th August 2009 (NST) Dato’ Sri Mohd Najib Tun Abdul Razak Prime Minister of Malaysia

3. Once Upon a Time, MSC Malaysia was about getting ready for investors

4. Once Upon a Time, MSC Malaysia was about getting ready for investors But that was so 15 years ago

6. Range of offerings

7. High capacity of funds and programmes

9. Select and push the best potential cos., products and services for target markets

10. Maximise returns of time, money and effort

11. Break-out on to the world’s markets

12. Focus on growth of Exports and International expansion of MSC companies.

13. Wealth expansion and increased income levels1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 Evolution of MSC Malaysia’s Strategic Driving Force

14. World-Leading Malaysian Technology eGov Finance Security Comms

15. Malaysian Creativity:Your Imagination. Our Playground Visual Effects Animation eGames

16. Leadership in Malaysian Outsourcing: Expertise Trusted Globally High ValueService Energy High Tech Finance

17. MyKad MSC Malaysia Flagship Applications Smart School Electronic Government Telehealth Electronic Business

18. MSC Malaysia today

19. MSC Malaysia today WE HAVE IT ALL 

20. MSC Malaysia today

21. MSC Malaysia+Pre-packIncentives MDeC (Multimedia Development Corporation) is the one-stop developmental agency mandated with the implementation of MSC Malaysia Facilitation (Assigned Business Analyst; Business/Financial Plan) Facility Evaluation (Cybercity/Cybercenter World Class Infrastructure) Request for Information (Customized information) Market Study (Independent reports; Top 3 in the World) Experience Sharing (With Existing MNC’s in MSC) Sign Up (ROC, Tenancy etc.) Getting Started Project Coordination + Advisory Services MDeC’s Value Add Once You’re In Capability Improvement (Global Good Practices & Process Improvements) Client Management (Day to Day Portfolio Management; Portfolio Driven Programs) Financial Assistance (Training grants) Human Capital Development (Knowledge-Workers Development Institute) Facilitation (Immigration, Foreign KWs, Business Advisory etc) Market Access (ASEAN, APEC & OIC) Promotion Nurturing & Development

22. MSCMalaysia+Pre-packIncentives Allow unrestricted employment of local and foreign knowledge workers. MSC Malaysia Bill of Guarantee No. 2 14

23. MSC Malaysia+Pre-pack Incentives Give the freedom to source capital globally for MSC infrastructure, and the right to borrow funds globally. MSC Malaysia Bill of Guarantee No. 4 Potential Savings through funding from the cheaper capital cost countries!!!!!! 15

24. MSC Malaysia+Pre-packIncentives MSC Malaysia Bill of Guarantee No. 5 16

25. MSC Malaysia+ Pre-pack Incentives A Top SSO Location On the World Stage Source: AT Kearney, 2009

26. History of more than 120 years in Malaysia. Started its Shared Services operation with 30 jobs supporting Finance function within the group First joined MSC Malaysia in 2002 under Shell Global Solutions 1 July 2011 www.mscmalaysia.my 18

27. One of the pioneers of MSC Malaysia First received its MSC Malaysia status for Asia Pacific Information Services in 1997 1 July 2011 www.mscmalaysia.my 19

28. Powering Global Excellence

29. International Leaders

30. International Leaders

31. International Leaders Globally recognized BPO company in the world who can serve most countries in Asia From a single HR system

32. International Leaders The IT Giant for Asia Pacific Banking

33. International Leaders

34. International Leaders The global pioneers in total airport automation MADRID BARAJAS International Airport

35. SCORE+ Comprehensive Benchmark of IT Players

36. General Trend of Star Rating

39. Impact for Malaysian Businesses Ability and willingness to adoptNew World ICT Trends and Technologieswill determine your business’s fate

40. Summary Be an early adopter in the Global Innovation Revolution, not its victim. Embrace the New Economic Model

41. Summary Be The Best. Use the Best Look seriously into MSC Malaysia Solutions

42. Thank You Be The Best. Use the Best. Buy Malaysian