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Coffee Twalk Twitter Communication Strategies
1.
Coffee Twalk: 2
Communication Strategies May 5, 2009 Robin Frank @robeen @greenrobeen
2.
3.
4.
5.
6.
7.
Listen: Monitor the
Conversation
8.
9.
10.
11.
12.
Tweetbeep.com
13.
14.
15.
Building a Community
and Creating Engagement
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
Customer Service
27.
Share links
28.
29.
Links to
your site/events/podcasts
30.
Link to relevant
blog posts
31.
32.
Amplify/Spread News
33.
34.
Hold conversations
35.
Reveal yourself
- have fun
36.
Acknowledge problems
37.
Hold promotions
and contests
38.
Hold promotions
and contests @RCABob
39.
As a Website
- Skittles Extreme Social Makeover: the official skittles website located at Skittles.com redirected their entire homepage to a twitter search for the term skittles on 3/2/09
40.
41.
Ashton Kutcher: Mosquito
Net Challenge to CNN
42.
Retail: Urban Outfitters
43.
Retail: REI -
Updates and Promos
44.
Emergency: CDC Issues
Swine Flu Alerts
45.
Disaster Preparedness Services
46.
Updates from Anywhere
47.
Daily Tip Series
48.
Useful Service
49.
Gather Customer Feedback
50.
Happy Hour/To Go
Orders/Co-Marketing
51.
Make News -
Company Brand + Personality
52.
Multiple posters
53.
Personality/Updates
54.
Understand Net Promoters
and Net Detractors
55.
56.
57.
58.
59.
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