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Facebook Fan Page Strategy - Complete Guidelines for Creating and Optimizing your Page

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Social Media and Digital Strategy Consulting
Social Media and Digital Strategy Consulting

Completely updated as of August 2011. Facebook strategy and best practices for creating and optimizing your Facebook Page. Includes: branding, messaging, design, content, timing, scheduling, applications, fan growth, virality, measurement and analytics.

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How to optimize your Facebook Page for branding, engagement, fan growth, virality, and developing a network of influencers. Robin Frank beepbeep media [email_address] Facebook Page Strategy for 2011
Facebook Strategy Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Engagement Strategies ,[object Object],[object Object],[object Object],[object Object]
News Feed Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Strategy Guidelines: What to Post ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Strategy: Timing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Editorial Guide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Women Rule Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object]
Who Should Post? ,[object Object],[object Object],[object Object]
Promo/Conversion Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rewarding Referrals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content: Where to Source ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content – Guidelines for Writing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Design Strategy: Your Wall Settings ,[object Object],[object Object],[object Object],[object Object]
Design Strategy: Wall View ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Design Strategy – Photos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Photo Viewer for Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Design Strategy: Welcome Tab ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fan Gate Before Like After Like
Design Strategy: Apps ,[object Object],[object Object],[object Object],[object Object]
Recommended Apps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ecommerce – Direct Purchase Pros and Cons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing Your Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Handling Spam and Negativity ,[object Object],[object Object],[object Object],[object Object]
Remember ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting More Fans ,[object Object],[object Object]
And More Fans ,[object Object],[object Object],[object Object],[object Object],[object Object]
And Many More Fans ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Even More Fans ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And Even More Fans ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Videos ,[object Object],[object Object],[object Object],[object Object],[object Object]
Metrics To Follow ,[object Object],[object Object],[object Object]
Using Facebook Insights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
External Growth Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measurement Tools - Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Scheduling Tools Increase Efficiency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Facebook Fan Page Strategy - Complete Guidelines for Creating and Optimizing your Page

  • 1. How to optimize your Facebook Page for branding, engagement, fan growth, virality, and developing a network of influencers. Robin Frank beepbeep media [email_address] Facebook Page Strategy for 2011
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Notes de l'éditeur

  1. Facebook removed this feature for all Pages and instead encourages users to use the Share button found at the bottom left of all Pages. See this entry in Facebook’s Help Center: How can people suggest my Page to their friends? However, the Suggest to Friends feature does still appear for Admins and has been moved to the top right of your Page now in the Admins area. I have heard reports that, since the Page Upgrades, the form is very buggy and that the friends don’t always receive the invites. Hopefully this is being resolved. Keep an eye on Facebook’s Known Issues Page.