Your presence is how people form their impressions of you – your resume, social networks such as LinkedIn and Twitter, even your own personal blog and website. These are all great ways for people to find you and learn more about who you are as a person. In this session, you’ll learn how to make your LinkedIn profile shine and how to set yourself apart and get your foot in the door.

1. Session 3:
Create Your Presence
presented by Robin Frank

2. Personal Branding
I help individuals in
many fields create
powerful personal
brands.
My personal branding
strategy is featured in
the recent book
“Digital Marketing”
written by Larry Weber
and endorsed by Reid
Hoffman (Chairman,
Founder/LinkedIn) and
John Donahoe
(CEO/eBay).
Reboot Camp
Innovative program to
help Moms confidently
re-enter the workforce
after a break.
Six inspiring and
pragmatic sessions
cover topics from
networking and
interview skills to social
media and personal
branding, plus two
hours of one-on-one
coaching.
Mom
Twin 8 Yr old boys
Live in Mill Valley
Social Media
I work with
companies large and
small to help them
build and tune-up
an engaging online
presence.
I’m known as a
dynamic speaker
and speak regularly
at national
conferences,
companies, and
events.
Yours Truly

3. Reboot Camp Sessions
1. Set Your Strategy
2. Tell Your Story
3.Create Your Presence
4. Network Effectively
5. Interview Confidently
6. Succeed On the Job
TODAY

4. Today’s Workshop
• This presentation will be available to you online - which means you are free to listen
without taking notes
• We have 15 minutes for questions at the end
• You also have 2 hours of one-on-one to use however you like

5. Let’s Dive In!

6. LinkedIn is Networking Nirvana
6

7. LinkedIn is a Major Traffic Driver
7

8. Just How Important is Your LinkedIn Profile?
8

9. It’s a No-Brainer
• Update your profile
▫ Keeps you top of mind
with your friends and
connections
▫ Particularly if you post
updates as well
▫ Most people have no idea
on what they are missing
out on
9

10. Customize Your Profile URL
• While on your LinkedIn profile page, your URL has some strange
characters and looks funny - this is not the URL you want to share
• Click the Edit icon next to the URL link under your profile photo
• First come/first serve
• Use it below your email signature, blog, business card, etc.
10

11. Use a Good Image
• Your photo sends a strong
message of who you are
• Use a head shot with a clean
background, a smile and a clear
view of your eyes
• Best photo is a smiling face and
a little bit of your shoulders
• Make sure it isn’t blurry, or
grainy
11

12. Not this
12

13. But This!
13

14. Optimize Your Headline
• Most people only look at your picture and headline
• Craft a compelling headline, even if you are not employed
14

15. Your Headline = Search Keywords
• You have 120 characters to play with – maximize it
▫ Keywords used by ideal clients to search for what you offer
 Look at others in your industry
 Use Google Adwords Keyword Planner
 3 keywords that represent your job history and ideal job
▫ Use "Show examples”
15

16. "See what others in your industry are using"
16

17. 17

18. Who’s Viewed My Profile?
▫ Watch “Who’s viewed my profile” to see if changes have an
impact on views
18

19. Skills/expertise
• Others endorse you for skills - and it shows up below your work
experience on your profile
• You can add, remove,and reorganize skills
19

20. 20

21. Your LinkedIn Summary
• Similar to an Objective on a
resume
• NEVER be dry and dull
▫ It’s a first impression
▫ Project some personality
• Reflect your professional brand
▫ Why you got into your
industry
▫ What you love about it/why
you do what you do!
▫ What kind of professional you
are
• Beware of buzzwords
▫ Banish the beige word speak
21

22. Beef Up Your Summary Section
• Contact info first (or easy to
find)
• Use first tense - I was….
• 3-5 paragraphs - bullets in
the middle
• Walk through your work
passions, key skills, unique
qualifications, and industries
22

23. Have a Clear Call to Action
• Tell your reader what to
do once they’ve finished
reading your summary
• Tell them how to reach
you!
23
To learn more about my dog grooming services,
• Visit http//www.robeensdoggrooming.com
• Email me at robeen@robeensdoggrooming.com
• Call me at 1-800-345-DOGS

24. Be Found to Be Hired
24
• Keywords for job search
▫ Used on LinkedIn (by
recruiters/employers
▫ Used to describe job or job skills
• Develop your keywords – look at
specific words in descriptions of
jobs you want!
• Top categories
• Job titles, skills, tools/software,
certifications, education,
employer categories,
professional/technical acronyms
or industry insider terms, etc.

25. Storytelling For Your Audience
• Write for the desired
audience
▫ Craft the tone/content
accordingly
▫ Communicate job-seeking
interest, if seeking a job
• Tell an ENGAGING story
▫ Lure the reader in/sell
yourself!
▫ Conversational, fun, lively
• Achievements, not tasks
25

26. 26
Content Strategy, Online Community Manager

27. Business Operations I Strategic Planning I
Digital Marketing I HR Program Management
27

28. 28
Computer Software Designer

29. Biotech Clinical Operations
29

30. Lawyer
30

31. Summary Section Template
• What you do - what problem do you solve and
how?
• How you are different?
• Why you do what you do?
• Personal brand, your passion
• How did you get where you are today?
• Explain concisely in a way that makes you look
interesting and motivated.
• What do others say - credibility
• End with a call to action
31

32. Your Experience Section
• Stand out from the crowd
32

33. Complete Experiences, Keyword-Rich
• A POWERFUL profile
includes past
experiences
• Highly sensitive to
SEO
• Include keywords
people are using to
find someone like you
• Ensure YOU WILL BE
FOUND
33

34. Keywords for 2015
OUT
• Results-driven
• Hardworking
• Innovative
• Exceptional
• Good communication skills
• Effective
• Outstanding
• Highly motivated
• Effectual leader
• Has talent for
• Go-to person
• Team player
• Strategic thinker
• Think outside of the box
34
IN
• Improved
• Achieved
• Managed
• Trained/mentored
• Resolved
• Created
• Increased/decreased
• Volunteered
• Influenced
• Under budget
• Won
• Ideas
• Launched
• Negotiated
• Revenue/profits

35. Effective Phrases - Suggestions/Ideas
• Acquired five new clients
• Started a new procedure to cut
costs
• Created a new orientation
program for employees
• Ranked number-one in sales in
my department
• Negotiated new contract for
department successfully
• Increased sales productivity by
15 percent
• Was named employee of the year
• Created a new incentive program
for employees
35

36. Don’t Just Say It, Display It
• Portfolio feature - you can add photos, videos, documents, linked articles with
images, screenshots, audio recordings, and SlideShare presentations
• Highlight work samples, client work, launches, special projects, press, and tweets
from speaking engagements.
• Not many are using this yet
36

37. 90% of information transmitted to the brain is visual,
and visuals are processed 60,000X faster in the brain
than text

38. 38

39. Volunteering Can Be Just as Powerful as
Work Experience
• Include organizations support and projects you have worked on
as well
39

40. Organizing & Moving Sections
• DEMO
• Can move larger sections like Experience, Volunteer, Skills,
etc.
• When in edit mode, simply hover your mouse over the
double-sided arrow next to the Edit link for each section.
• Your mouse will turn into a four-arrowed icon, at which
point you can click, then drag and drop to another position
on your profile.
• Within a section - can rearrange current positions - that is
all
40

41. Projects
• Move your cursor over Profile
at the top of your homepage
and select Edit Profile
• If you've never added a
project before, click the Add
Projects beneath your profile
summary
• Note: You can click View More
to expand your selection of
sections
• If you've previously added a
project, scroll down to the
Projects section on your
profile and click Add project
41

42. Character Limits
• Professional Headline
• 120 characters
• Company Name
• 100 characters
• Summary
• 2000 characters
• Public Profile URL
• 30 maximum characters
• Position Title
• 100 characters
• Position Description
• 2000 maximum characters
• Skills
• Up to 25 skills using 60 characters per skill
• LinkedIn Status Update
• You can use up to 700 characters
42

43. recommendations
• 10x increase of your ranking
• Add a personal message when
you ask for a recommendation
• Be strategic - your recos should
emphasize different talents and
aspects of your skills
• You can choose to hide/display
any recommendation
43
Recommendations

44. Be Strategic About Recommendations
• Look at jobs you want - map your skills to those required by the job and strategize
• Which of your managers can speak to each skill?
• Ask each person to discuss three skills - and provide those
• Ask them to include: How long they’ve worked with you, background on how they
know you, description of the three skills you asked them to discuss, and at least
one specific success example
• Offer to write it for their review
• Find people similar to you and look for recommendations you find compelling
44

45. Get Noticed By Your Network
• Update your status
• Like, comment and share
your connections’ status
updates
• Make a change in your
profile (add a new skill)
• Write a recommendation
• Get recommended (ask)
• Endorse someone’s skills
• Join a group
• Follow new company
• Follow new thought
leader
• Make a new connection
45

46. SEO Checklist for LinkedIn
• 100% profile completeness
• Target Keywords in Profile
Heading
• Professional and natural in
Summary (with keywords)
• Job descriptions with bullet
points for easy scanning/SEO
• Optimize Skills for keywords
• Vanity URL – also helps
outside LinkedIn
• Connections and Groups also
drive search rankings
46

47. Homework!
• Create your LinkedIn profile
• Use this presentation + your personal brand + your resume
• Look at the examples provided
• Search for others who have jobs you want and are in your
industry - find 5 profiles you would like to emulate
• Turn off notifications to your network while editing

48. Thank You!
robeenf@gmail.com
linkedin.com/in/robinfrank
robeenf.com
GoRebootCamp.com
slideshare.net/robeen
pinterest.com/robeen