1. Non accontentarti
della Milano
che vedi!
Corso di realtà aumentata e mobile expirence
Docente: Mauro Attilio Ceconello
Politecnico di Milano, A.A. 2012/2013
Scuola del Design
Gruppo 07: Francesca Casnati, Marco Di Paola, Lucia Oggioni, Roberta Rosina

2. //WHY
Milan is generally known for its most famous
attractions, but only few citizens know the
heart of the city.
Through CuriosaMi people can find a lot
of interesting anecdotes and unknown
facts about people and places, and discover
another side of Milan.
//WHO
students living or studying in Milan
employees and workers who moved
to Milan for business
tourists
Realtà aumentata e mobile expirence Gruppo 07: Francesca Casnati, Marco Di Paola, Lucia Oggioni, Roberta Rosina

3. //WHAT
A mobile website reporting stories and unknown facts about
places and people in Milan. Big QRCodes, linked to different
web pages, will be placed near every centre of interest.
In each page users can find information, stories and images
about that place.
Every centre of interest has its own web page, and it won’t
be possible for users to gain access to the page of other
places.
Playful approach.
//THE SOCIAL SIDE OF THE PROJECT
Users can point out new unknown facts from each web
page, which could be included among the main pieces
of information on the centres of interest. Users can also
subscribe to the website and they will be sent a newsletter
with clues about new discovered centres will be sent
to them.
//WHEN
A week before: postcards with the QRCode
linked to an advertising web page will
be distributed in the main stations and
university in Milan
Realtà aumentata e mobile expirence Gruppo 07: Francesca Casnati, Marco Di Paola, Lucia Oggioni, Roberta Rosina

4. //WHERE
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7
9
1
3 6
5
2
10
4
Realtà aumentata e mobile expirence Gruppo 07: Francesca Casnati, Marco Di Paola, Lucia Oggioni, Roberta Rosina

5. 1 2
THE GHOST STATION//C.so Sempione,Via Moscati STRETTA BAGNERA//Via Torino
A bumper rail in a flower-bed One of the first serial killer of the history buried
here his victims
3 4
VILLA INVERNIZZI//Via Cappuccini 3 Walls with letters and signs//via Archimende, via Piolti
Flamingos living in the centre of the city Signs pointed out air-raid shelters during World War II
Realtà aumentata e mobile expirence Gruppo 07: Francesca Casnati, Marco Di Paola, Lucia Oggioni, Roberta Rosina

6. 5 6
S.AMBROGIO// 770 POERIO ROAD//Via Poerio 35
The evil column and the strange chess-board The only European house numbered 770
on the church wall
8 4
THE ICE-HOUSE//Via Sant’Elembardo CAMPUS POLIMI//Via Durando, Bovisa
An ancient ice-house used as a place of worship. The campus buildings were important factories, producing
Subsequently a villa has been built nearby and solphuric acid. Bovisa was an industrial area, nowadays old
the ice-house has become part of its garden. gasholders can be found in the area, which have become the
symbol of the district.
Realtà aumentata e mobile expirence Gruppo 07: Francesca Casnati, Marco Di Paola, Lucia Oggioni, Roberta Rosina

7. 9 10
Prisoner Bell-tower//Via Giannone 9 S.EUSTORGIO//Piazza Vetra
An old bell-tower in a big flower-bed among The Basilica of S.Eustorgio and Piazza Vetra were theaters
some block of flats of atrocious events related to the Inquisition.
Realtà aumentata e mobile expirence Gruppo 07: Francesca Casnati, Marco Di Paola, Lucia Oggioni, Roberta Rosina

8. //storyboard//1
Realtà aumentata e mobile expirence Gruppo 07: Francesca Casnati, Marco Di Paola, Lucia Oggioni, Roberta Rosina

9. //storyboard//2
Realtà aumentata e mobile expirence Gruppo 07: Francesca Casnati, Marco Di Paola, Lucia Oggioni, Roberta Rosina

10. //storyboard//3
Realtà aumentata e mobile expirence Gruppo 07: Francesca Casnati, Marco Di Paola, Lucia Oggioni, Roberta Rosina

11. //storyboard//4
Realtà aumentata e mobile expirence Gruppo 07: Francesca Casnati, Marco Di Paola, Lucia Oggioni, Roberta Rosina

12. //storyboard//5
Realtà aumentata e mobile expirence Gruppo 07: Francesca Casnati, Marco Di Paola, Lucia Oggioni, Roberta Rosina