Our Advanced Decision Framework reveals why decision-making in business is so difficult and what you can do about it. It focuses on the aspects of human behavior and typical business analysis approaches that render decision-making prone to errors in judgment, unnecessary rework, cost, and lost opportunity. The Advanced Decision Framework provides a guided process by which leaders work collaboratively to overcome those barriers to success.

1. Quantifying
Initiative Value &
Prioritizing New
Concepts Seminar
Achieve alignment Why is decision-making in
with important business so difficult? Can we
initiatives do anything about it?
Develop creative “…the one risk no investor
[or manager] can ever
Everyone intuitively understands what
Benjamin Graham meant. No one can
alternatives to solve eliminate is the risk of being
wrong.” ever ensure that they won’t be wrong
complex problems Benjamin Graham
Mentor to Warren Buffet
with the choices they make. But Incite!
Decision Technologies, LLC, can help
your company reduce the likelihood of
Create value by being wrong with important decisions. Our Advanced Decision Framework
understanding risk reveals why decision-making in business is so difficult and what you can do
about it. It focuses on the aspects of human behavior and typical business
and uncertainty analysis approaches that render decision-making prone to errors in
judgment, unnecessary rework, cost, and lost opportunity. The Advanced
Improve your Decision Framework provides a guided process by which leaders work
collaboratively to overcome those barriers to success. Business leaders who
confidence in learn to use this process effectively find they have greater confidence and
decision-making understanding to achieve organizational alignment and improve business
value in strategic planning, project decisions, portfolio prioritization, and
budgeting.

2. Can we accurately value
new strategic initiatives?
How do we reduce the risks
we face with them?
Objectives
This one-day seminar o Recognize and overcome
“Rob's one-day seminar on
decision-making was extremely offers participants an the underlying biases and
informative, and I gained a assumptions that lead to
much greater understanding of introduction to the tools
the tools available for frustration, exposure to too
probabilistic analysis. In my role needed to become much risk or not enough, and
as an operations manager, I other undesirable outcomes
frequently have to analyze a familiar with best
when facing critical choices
variety of alternatives to solve
problems or support new
practices of effective o Identify the true goals and
products. These methods for decision-making. While objectives of the decision
weighing alternatives and
team and stakeholders
assigning them quantitative this class touches on
values gives me the tools to o Agree on decisions that
make not just a good choice, advanced business need immediate attention
but the best possible choice.
concepts, it is engaging o Generate truly creative
Rob is also an excellent teacher
who keeps the audience strategic choices with
interested and on target.” and straightforward. information inherent to the
Richard Light, Manager of Participants experience problem at hand
Business Continuity Services, o Understand how to assess
these learning objectives
Hewlett-Packard the impact of risk and
first-hand through a uncertainty on desired goals
game of chance (in o Use uncertainty to guide
project decisions toward
which a real financial optimal value and return on
reward can be won) and investment
o Clearly communicate and
a challenging real-world
document team decision
case study. recommendations

3. “The business executive is by profession a
decision maker…whether the outcome is a
consequence of luck or wisdom, the moment of
decision is without a doubt the most creative
event in the life of the executive.”
“How Businessmen Make Decisions”
Fortune Magazine, August 1955
Who Should
o Senior or middle-level managers wanting to improve their
ability to gain deep insights, manage initiative risks, and
develop appropriate confidence to move forward with
strategic plans Attend?
o Decision team members responsible for finding solutions to
complex problems and opportunities
o Executive business leaders who guide their organizations to
make better decisions in every endeavor
In an effort to provide you with the greatest value, Incite! offers this
seminar on your organization’s campus so that the collaborative
Value
elements of the process are best experienced with the least time
and cost commitment from your staff.
Proposition
In the long term, your organization will develop and retain the skills
that allow it to frame new opportunities in their proper context for
action, avoid many unanticipated outcomes, focus attention on
information that really matters, prioritize capital allocation on the
right initiatives, and the identify the tactics that allow your team to
achieve the value identified.

4. Quantifying
Initiative Value
& Prioritizing
New Concepts
Seminar
Day One
Topics
o Factors that Contribute to Judgment Error
o Game of Chance to Demonstrate Sources of Judgment Error
o Problem Framing & Clarifying Objectives
o Generating Creative Alternatives
o Clarifying the Sources and Effects of Uncertainty
o Understanding Uncertainty and the Language of Probability
o Quantifying Uncertainty and Risk
o Prioritizing Initiatives
Optional Day 2 (or more)
Incite! will coach the participants during an optional second day (or
more, as needed) as a decision team to work through a current
business problem that needs resolution. This second session provides
a powerful means to reinforce the concepts learned in the first
session for continued use by placing the process in the participants’
daily business context. Your organization will gain immediate value
by working through a current problem with the Advanced Decision
Framework to achieve deep insights for prompt application.
To learn more about how Incite! can help your team improve its
decision quality capabilities, reduce risk, and increase its confidence
Next Steps
that the best decisions are being made, call Robert Brown at
678-947-5997 or send an email to rdbrown@incitedecisiontech.com.