How To Turn Your Business Into A Media Powerhouse
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http://lifeofthefreelancer.com In this presentation that I did at WordCamp MSP, I show you how to dominate over your competition with an all out massive action strategy that turns your company into a media powerhouse.
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How To Turn Your Business Into A Media Powerhouse
- 1. How to Turn Your Business Into A Media Powerhouse Robert Dempsey LifeOfTheFreelancer.com
- 3. 80%
- 4. Oh shit WTF have I gotten myself into!?
- 5. ( MINE! )
- 6. Agenda • Thinking like a media company • Types of Content • WhereYour Customers Live • Your Media Hub • Content Types & Distribution • Measurement
- 7. • Latest news front & center • Links to video at the top • Lot’s of images • Social media integration • Voting • Hot topics • Advertising • Tons of content, yet readable • Interaction CNN.com
- 8. Your customers are everywhere You want to get in front of them They prefer different formats WhyThink Like A Media Company? Bring them back to you to make the sale
- 9. How toThink Like A Media Company • Craft your message • Put your message into as many formats as possible • Distribute your message as far as you can • Measure everything • Strategy at the core
- 10. VideoAudio Text Types of Content
- 11. Online Offline WhereYour Customers Live Website & Blog Social Media Magazines & Newspaper Television & Radio Mail
- 13. Website & Blog YouTube Channel iTunes Facebook Page LinkedIn Profile ContentTypes & Distribution VideoAudio Text Website & Blog Website & Blog Facebook Page Podcast Directories Twitter Email
- 14. Launched mid-July 2010 Blog,Twitter, Facebook,YouTube, iTunes, Email, LinkedIn Visits up 210% / Pageviews up 171% Facebook Fans > 100 people Email is up > 100 people Podcast totals up 207% Podcast uniques up 226%
- 15. How?
- 20. • All In One SEO Pack • Blubrry PowerPress • Disqus Comment System • Feed Stats for WordPress • Google Analytics for WordPress • Google XML Sitemaps • Gravity Forms • PostRank • RSS Footer • StatPress Reloaded • Twitter Tools • Viper’sVideo Quicktags • W3 Total Cache • WordPress.com Stats • WordPress Editorial Calendar • WPTouch WordPress Plugins
- 21. Example of How It Works