Rob Bertholf of Social Media Club of Hawaii discusses marketing on Facebook

1. Feb 15, 2011
Rob Bertholf @Rob
Marketing on Facebook
Why build a custom Facebook page?

2. Talking Points
• Different applications for business & nonprofit
• How its different from your website
• How to integrate your FB with other social
platforms
• Landing Page considerations
• How to promote your page once its up

3. Why Market on Facebook

4. Facebook Account Types
Profile
Connect with friends, share photos and create your own profile.
Page
Connect with your fans on Facebook.
Groups
Share, chat, and email with small groups of friends.

5. Facebook Business Pages

6. Facebook vs. Website
PRO CON
• Business Humanization • No Ownership
• Targeted Advertising • URL is longer
( unless you use FB.me/{profile} )
• Customer Engagement/
• Missed SEO benefits
Acquisition/Retention
• Less direct control
• Word of Mouth/Social
Reach
• Brand Legitimacy

7. Anatomy of a Fan Page

8. Customized Fan Page Examples

9. Customized Fan Page Examples

10. Customized Fan Page Examples

11. Customized Fan Page Examples

12. Facebook Best Practices
• Use as Social Media Outpost or as Hub

13. Integrating Facebook
• Social Plugins
• Authentication

14. Integrating Facebook
• Personalization
• Analytics

15. Publishing Tools
• Hootsuite
• Mobile

16. Questions
• Rob Bertholf
rob@bertholf.com
http://rob.bertholf.com
Twitter.com/Rob
Foursquare.com/Rob