7. Introduce visitors to wireless communication and
digital entertainment concept at Malls , Train
stations and Airports.
Malls
10 x 10 kiosks were placed in high traffic locations
at 12 upscale SonyStyle(11) co-located malls where
trained staff educated consumers about mobility
and the digital home concept
Airports/Train Stations
10 x 15 kiosks were displayed in 5 high traffic
airports and train stations where trained staff
educated business travelers about mobility and
wireless technology
In the fourth year of our Intel partnership, we have
improved metrics as well as secured more
involvement with sister Sony companies. These
points have caused an increased appeal for the
consumer and a greater willingness for all parties
to continue the partnership.
Intel-VAIO Commuter/ Mall Engagements
8. Sony Offers Variety of Services to the Theatres
Gaming lounges
Big Screen Gaming
Digital Infrastructure &
Managed Services
Digital SignageMenu Boards4K Projector
Alternative Content: Music Series
Beyond 4K Cinema Projector Hardware
9. Theater Floorplan
Projector
Booth
Auditorium
Concession
Stand
Box Office
Lobby
PlayStatio
n Lounge
Business Opportunities beyond Cinema
4K Projector
Other Digital
Equipment
Installation &
Maintenance
VPF
Alternative Content
Big Screen
Gaming
Live 3D Content
PS Hardware
Managed Service
Digital Signage
Digital Signage
CRM/Loyalty
Managed Service
Digital Signage
CRM/Loyalty
Managed Service
Security System
Digital Signage
CRM/Loyalty
Managed Service
Security System
Pre-show Ad.
Gaming Events
Business Opportunities beyond Cinema
12. Mission for a Million
Bond/Quantum of Solace consumer interactive game, alternating between virtual and real
worlds, where participants play the roles of an agent and solve challenges to help recover
Sony’s stolen HDNA…and a chance to win a $1,000,000 grand prize!
• September 29 – November 7 (six weeks)
• Each week players solve challenges with clues provided from interacting with Sony product and key
features:
– BRAVIA – Motionflow
– OLED – thinness
– Blu-ray – picture quality
– VAIO – HD Viewing
– Alpha – tiltable Live View screen
– Handycam – face detection
– Cyber-shot – smile shutter
• Each correct answer enters agents to qualify for a chance to win $1,000,000
• Each product mission provides product education and links to product pages for the SEL product featured
• Site also features daily trivia with chance to instantly win secondary prizes
13. Promotion
(6 weeks)
SEL Email
Tags on
Bond/SEL
Media
Blog/Site
Postings
Press
Release
Web
Portal
Links
Player-
generated
Emails
Retail POS
HD
Experience
Events
Mission for a Million
Promotion Architecture
14.
15. • Point-of-sale elements – toppers for
BRAVIA, VAIO and BRD, post-wraps
for Alpha, Cyber-shot and Handycam
• Customized digital assets, e.g. ad
bugs, ad mats, screen fills
• Participating retailer web sites link to
SEL “Mission For A Million”
promotional site
– Promo site will open in separate
window so consumer can return
to retailer’s site
• Promo site dealer locator will list
participating retailer locations
– Mission 3 (Handycam mission)
asks consumers to go to local
participating retailer to get a
code printed on POS
• Retailer branding/presence at finale
event
Retailer participation and assets
16. Brought excitement to the PC category at
Circuit City, by highlighting Sony VAIO PC's
and the AV/IT convergence messaging.
Worked to help design an inline
display/displays that utilized as several
notebook and desktop form factors as
possible, without compromising overall
full size model sales velocity.
Initiative well received by the product
groups, Circuit City management, and
consumers. It also was the precursor of
the VAIO World initiative and has inspired
many other retailers to develop similar
programs.
Merchandising: Interactive Displays
17. Merchandising: Sony by Design
Developed a variable print solution where account teams
are now able to develop customizable collateral for their
retailers instead of the traditional methods utilized.
Features/Benefits:
-Accessible through Sony B2B website
-Managed by DSC Team, Beta Segment Team, and the Sony
Promotion Managers
-One customizable panel for retailer information : logo,
address, phone, etc.
-Initially, four customizable product panels were available
and user could select from 10 product or lifestyle images
and copy will be available.
-Orders batched and processed in weekly cycles to ensure
timely and cost effective delivery
19. Instrument Services Configurator App
• Facilitates identification
of support and service
options for customers
at the time of sale
• Enhances sales
engagements and
streamlines the
customer experience
20. In Theatre Education
• In theatre education is a novel event strategy
aimed at increasing awareness and driving
adoption of Thermo Fisher Scientific Products
and Services offerings
– Instrument Management
– New Product Introductions
– Bioinformatics/ Ion Initiatives
– Applications Training
– Compliance Services
• We developed a unique approach for
customer engagement, by bringing customers
out of their labs and into a movie theatre to
hear an expert speak on a topic of interest
and learn about our products and services in
a fun, relaxed setting.
