Call Girls Visakhapatnam Just Call 9907093804 Top Class Call Girl Service Ava...
Johnmedina_sharpbrains
1. Brain Rules for Thinking Smarter
Guest Speaker: John Medina
Hosted By: Alvaro Fernandez
SharpBrains Brain Fitness Series June
3rd, 2008
2. An Introduction to SharpBrains
Brain Fitness Market Research and Advisory Services:
Independent, not affiliated with products/ vendors.
For institutions: Market Research, Consulting and Training Services.
For individuals: Blog and Educational Website
Co-Founded by neuroscientist Elkhonon Goldberg and
executive & educator Alvaro Fernandez.
Member of Scientific American Partner Network.
Over 10 scientists, educators, as blog Expert Contributors.
Featured by NYT, US News & World News, Reuters…
Learn more: www.sharpbrains.com
Contact: Alvaro Fernandez at information@sharpbrains.com
3. An Introduction to our Webinar Series
#1: “The State of the Brain Fitness Software
Market, 2008”
May 27th
#2: “Brain Rules for Thinking Smarter”, with
John Medina
June 3rd
#3: “The Science and Practice of Brain
Fitness”
June 10th
4. John Medina and Brain Rules
Dr. John Medina: developmental molecular
biologist and research consultant.
Brain Rules: 12 Principles for Surviving and
Thriving at Work, Home, and School (Pear
Press, March 2008)
http://www.brainrules.net/
5. My 3 Key Take-Aways
Rule #1: Don’t hire coach potatoes (Or be
one)
Rule #4: Multitask at your peril (and others’)
Rule #8: You have one brain
6. Rule #1: Exercise boosts brain power.
Best business meeting: walking at
about 1.8 miles per hour.
Aerobic exercise improves executive
functions. No need to run triathlons.
Exercise improves cognition for two
reasons:
- Increases oxygen flow into the brain
- Acts directly on the molecular
machinery of the brain itself
7. The cognitive value of exercise
Source: Colcombe, S and Kramer, AF (2003)
Fitness effects on the cognitive function of older adults: a meta-analytic study
Psych Sci 14: 125 - 130
8. Rule #4: We don't pay attention to boring
things.
Previous experience and pattern recognition.
Can I eat it? Will it eat me? Can I mate with it? Will it
mate with me? Have I seen it before?
Multi-tasking, and our sequential processor. Driving
while talking on a cell phone is like driving drunk.
The always online organization is the always
unproductive organization. Error rate goes up 50%
and it takes you twice as long to do things.
9. Rule #4: We don't pay attention to boring
things.
10. Rule #8: Stressed brains don't learn the
same way.
Stress that lasts about 30 seconds: OK
You can actually watch the brain shrink.
Stress damages cognition.
If you want your kid to get into Harvard, go
home and love your spouse.
You have one brain.
11. Rule #8: Stressed brains don't learn the
same way.
Mendl M (1999)
Performing under pressure: stress and cognitive function
Applied Animal Behavioral Science 65(3): 221 - 244
12. My 3 Key Take-Aways
Rule #1: Don’t hire coach potatoes (Or be
one)
Rule #4: Multitask at your peril (and others’)
Rule #8: You have one brain
13. Resources Mentioned
Tons of excellent content:
http://www.brainrules.net/
Books
John Gottman: Raising an Emotionally Intelligent
Child
Robert Sapolky: Why Zebras Don’t Have Ulcers
Bruce McEwen: The End of Stress As We Know It
Research
Michael Posner: on Attention
Art Kramer: on Physical Exercise and Cognition
14. John Medina and Brain Rules
Dr. John Medina: developmental molecular
biologist and research consultant.
Brain Rules: 12 Principles for Surviving and
Thriving at Work, Home, and School (Pear
Press, March 2008)
http://www.brainrules.net/