A2 Advance Portfoilio Evaluation

1. EVALUATION
By Warren Joseph

2. IN WHAT WAYS DOES YOUR MEDIA PRODUCTS USE,
DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF
REAL MEDIA PRODUCTS?
Conventions of the Horror Conventions of the Horror Conventions of the Horror
genre - Trailer genre - Magazine genre - Poster
• Always will be a murderer • Black, red and white colours • Name of the movie and
used characters included
• Always will be black, red and
white • Mid-Shot or Long shot photo • Release date
of character from main movie
• Always will be scary, dark • Gloomy look but still stands
advertised (usually villain)
music leading to faster pace out
epic music • More famous movies or
• Quote from magazine or
celebrities included
• Always will be people newspaper
frightened and screaming • Gimmicks
• Images (usually terrified facial
• A disturbance in the expression)
equilibrium

3. POSTER
• Title is in black and red and distinctive to suite the
typical conventions of the horror genre. The
connotations behind this convey blood, darkness
and evil ideas.
• Location is dark woods, with the three main
characters walking into the distance.
• Release date of the film to inform the audience
when they can watch it. In addition Friday 13 th has
evil connotations associated with it therefore,
fulfilling the audience’s expectations that this is a
horror film. The users and gratifications apply to
ensuring the audience get what they are
expecting.
• Cast written at the bottom in the typical format.
Reference to Facebook, YouTube and film
company is presented so that the audience can
access the film trailer through a variety of web.20
sites.
• Hero vs Villain (Claude-Levi Strauss theory)
• Age certification is 15 and over: according to the
BBFC.
• Quote from the Guardian Newspaper.

4. Poster Similarties

5. PLANNING
TRAILER
• Storyboard guided from our
preliminary task.
• Wrote a script because a lot of
diagetic and non-diagetic
dialogue was used
- Dialogue used at
beginning to reveal plot
a little.
- Dialogue used
throughout fast edits to
make it sound more
hectic.

6. TRAILER
• Begins with equilibrium then disturbed by disequilibrium (Tzvetan Todorov’s linear narrative
theory). It starts with everything being as it should be where there is mid shit of Muaadh
and I talking about the camping assignment give by our work this is disturbed when Robert
is violently dragged and the fast pace edits and intense epic music follows as he is a main
protagonist the audience realises the disturbance. We challenge Todorov’s theory by
following codes and conventions of all trailers and left it on a cliff-hanger where the camera
gets close to me as I'm struggling to get in a car and then the screen goes black and
diegetic sound is used where I scream and the audience doesn’t know what happened to
me which is also an enigma code which links with Roland Barthes’ theory.
• Props: Murder Weapons such as a knife,
• Several frightened facial expressions (Close-Ups) --
• Starts with slow spooky music, switches to fast paced edits with faster music, usually
trailers use rock music but we used fast paced epic music.
• It is made obvious there is a killer by all the attacks but you don’t get to see even a glimpse
of the killer
• Cliffhanger
• Our main target audience was older teenagers males
and females, we targeted them by using blood and
violent attacks which may interest males more
additionally we included things jumping out in the
trailer which would make this movie suitable for
couples.
• Females MAY! have an oppositional reading (Stuart
Halls theory) of the movie as there are only males in
the trailer they may feel like this is unfair and
biased.

7. MAGAZINE
• Title stands out in black and red in
creepy, spooky font.
• Gimmicks used
• Celebrity endorsements used (Two
Step Flow theory)
• The Hero of our movie used for the
main mid-shot photo challenges the
conventions.

8. How effective is the
combination of
your main product
and ancillary texts?
• Killer is not shown in trailer but
is compensated being shown
in trailer.
• Poster and Magazine used
same image.
• Where the quote from ‘The
Guardian’ on the poster
supports the caption on the
magazine ‘Blockbuster of the
year’

9. WARREN JOSEPH • I was in charge of directing and editing the
trailer.
• I found it easier to tell the group what I
wanted when shooting because I had a
vision for what I wanted when editing.
• Everyone who was involved were easy to
communicate with, sometimes had to raise
my voice but that helped us get the shots we
needed to get so people took it seriously.
• Every time I came up with an idea when
filming I referred to Muaadh to see if he
agrees it should be included.
• Me and Muaadh could communicate through
our blogs additionally the blog helped keep
track of our work as a result I was able to be
very effective, making improvements.
 Following our storyboard

10. WHAT HAVE YOU LEARNED FROM YOUR
AUDIENCE FEEDBACK?
• To find out if we attracted our target audience we created a questionnaire to those who
have seen our trailer, magazine and poster. These were the results for one question.

11. CHANGES MADE AFTER
AUDIENCE FEEDBACK
• After the first draft, people on Facebook commented on the
fact Muaadh had a torch in broad daylight, so we had to
re-film it.
• At the start we changed the knife scene which slightly
disturbs disequilibrium because it didn’t look authentic.
Poster
• Added image of the killer to work with the trailer and make
poster more appealing
Magazine
• Too much text, added more images.

12. MEDIA TECHNOLOGIES USED

13. THANK YOU FOR LISTENING.
• Warren Joseph.