Market research for small businesses

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This document provides guidance on how to conduct DIY market research for a new business start up. It outlines a 7 step process: 1) Decide what market you are in, 2) Agree on the research aim, 3) Track findings, 4) Analyze research, 5) Research the market, customers, competitors and collaborators, 6) Review findings to develop intelligence, 7) Make judgments and decisions. Key advice includes focusing on customer needs, discussing findings with others, and viewing research as an ongoing process to understand an evolving market.

Business

What we’ll do today ,[object Object],[object Object],[object Object],[object Object]

I work with social entrepreneurs ,[object Object],[object Object],[object Object],[object Object],Photo from Ant Smallwood via flickr.com

www.thesocialbusiness.co.uk Named UK’s top social enterprise blog

DIY market research ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why bother? ,[object Object],[object Object],[object Object]

Step 1 - Decide what market you are in ,[object Object],[object Object],Picture from flydime via flickr.com

Why this is helpful ,[object Object],[object Object],[object Object]

Step 2: Agree aim ,[object Object],[object Object],[object Object],[object Object]

Step 3: Agree how to keep track of what you find out ,[object Object],[object Object],[object Object],Photo from koalazymonkey via flickr.com

Step 4: Decide how you will analyse your research ,[object Object],[object Object]

Step 5 - Start your research ,[object Object],[object Object],[object Object],[object Object]

Your market ,[object Object],[object Object],[object Object],[object Object]

Your market - ideas ,[object Object],[object Object],[object Object],[object Object],[object Object]

Your customers ,[object Object],[object Object],[object Object],[object Object]

Customers - ideas ,[object Object],[object Object],[object Object],[object Object]

Your competitors ,[object Object],[object Object],[object Object],[object Object]

Competitors - think about… ,[object Object],[object Object],[object Object]

Collaborators ,[object Object],[object Object]

Step 6: Research  Intelligence ,[object Object],[object Object],[object Object]

Step 7: Make judgments, take decisions ,[object Object],[object Object],[object Object]

To recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Don’t stop now ,[object Object],[object Object],[object Object],From quinn.anya via flickr

Questions and Comments From db*photography via flickr

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4. www.thesocialbusiness.co.uk Named UK’s top social enterprise blog

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17. Surveymonkey.com

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22. Research Mind Map

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26. Questions and Comments From db*photography via flickr

27. What will you do next?

28. www.thesocialbusiness.co.uk @TheSocBiz

Notes de l'éditeur

Talk about the Coffee Republic Book here.
Talk about the Coffee Republic Book here.