The most comprehensive view of your market today and tomorrow. Validate current strategy, product decisions, competitors and so much more: - Evaluate Product-Market Fit Decisions - Identify and Validate New Products - Determine Effective Market Segmentation - Size the Market & Determine Growth Dynamics - Evaluate Beachhead Market Strategy - Get a Jump on Competitors via Competitive Intelligence - Identify Market Trends and Evaluate the Impact - Identify “Technology Cliffs” - Target Disruption

1. Confidential © 2015 MIDIOR Consulting All Rights Reserved
CONFIDENTIAL
CONFIDENTIALConfidential © 2014 MIDIOR Consulting All Rights Reserved
Taxonomic360™
Advanced Market Mapping for Enhanced Decision-Making
1

2. Confidential © 2015 MIDIOR Consulting All Rights Reserved
CONFIDENTIALUNMATCHED COMPETITIVE AND MARKET INTELLIGENCE
• Since 1997, our clients have relied on
us to help them understand the
changing landscape of the markets
their products operate in.
• Our comprehensive set of services
can provide new insights into your
current industry, help you identify
opportunities in new markets, or
validate your current strategy.
• We analyze the market factors that
influence the way the market
develops and help you make better
decisions moving forward.
2

3. Confidential © 2015 MIDIOR Consulting All Rights Reserved
CONFIDENTIAL
Our suite of intelligence services covers the market in the way in which your
team needs to see intelligence data. We give you the ability to go wide or deep
into any business challenge.
• Region
• Industry
• Company
• Product
• Customer
OUR FOCUS IS DEEP AND WIDE
3
CUSTOMER
STRUCTURE
Go
Wide
Go
Deep
Deep
&
Wide
LANDSCAPE
REGION
COMPANY
PRODUCT
PLAYERS
MAP
PROFILE
PORTFOLIO
PROFILE
MARKET
SHARE
STRATEGY
TECHNOLOGY
P
&
L
INDUSTRY

4. Confidential © 2015 MIDIOR Consulting All Rights Reserved
CONFIDENTIALADVANCED MARKET MAPPING
• Developing and using a market map we give clients the unique ability to
visualize their industry at a macro level and drill-down into it at a micro level
to make better strategic and tactical decisions concerning:
§ Product-Market Fit
§ New Product Identification and Validation
§ Market Segmentation
§ Market Sizing and Growth Dynamics
§ Beachhead Market Strategy
§ Competitive Intelligence
§ Market Trend Analysis
§ Identifying “Technology Cliffs”
§ Targeting Disruption
4

5. Confidential © 2015 MIDIOR Consulting All Rights Reserved
CONFIDENTIALTaxonomic360™
the most comprehensive view of the market you can have
Whether you are looking at the overall industry structure, trying to find
new ways to compete, or validating your existing strategy,
Taxonomic360™ will enhance your decision-making and help you win
PARTNER
TARGETS
TECHNOLOGY
REVIEW
BUSINESS
MODELS
MARKET
SIZE
&
GROWTH
DYNAMICS
COMPETITIVE
MAPPING
CUSTOMER
DISCOVERY
&
INSIGHTYS
ACQUISITION
TARGETS
MAPPING
YOUR
CAPBILITIES
&
COMPETENCIES
Market
Taxonomy
Start with the base market taxonomy and then add on one or more modules.
Market
Structure
Compe33ve
Density
Customer
Need
Leverageable
Assets
T360Advanced Market
Mapping

6. Confidential © 2015 MIDIOR Consulting All Rights Reserved
CONFIDENTIAL
Our
Market
Factors
Report
makes
it
easy
to
communicate
findings
and
recommenda3ons
throughout
the
organiza3on
§ Market
Structure,
Size
&
Trends
§ Compe33ve
Posi3oning
§ Technology
Advances
6
§ Capability
&
Competency
Analysis
§ Partnerships
&
Acquisi3on
Poten3al
§ Customer
Feedback

7. Confidential © 2015 MIDIOR Consulting All Rights Reserved
CONFIDENTIALOUR EXPERIENCE COVERS A WIDE VARIETY OF SECTORS
7
Banking & Insurance
Credit Cards
Disability Insurance
Health
Insurance
(Exchange)
Leasing
Payments
Pet Insurance
Remote Deposit Capture
Tire
Financing
Business Services
Accounts Receivable / Accounts
Payable
Document Management
Payroll
Printing & Labeling
SMB Services
Talent Management
Workforce Management
Education
Curriculum Development
Professional Development
Testing
Medical Equipment
Dermatology Imaging
Patient Lifts
Wireless Medical Devices
Military
Corrosion Removal
Power Management
Refrigeration
Accessories
Merchandisers
Refrigeration and Systems
Retail
Office Supply Stores (Paper)
Supermarkets
Software
Accounting (Saas)
Legal Billing (Saas)
Outsourced Software
Development
UCC Filings (Saas and Call
Center)
Technology
Battery - NiMH and LiIon
Call Center
Long-life USB Memory Sticks
Packaging
Postage Meter
Silicone Chip Test Equipment
Telecommunications
Metro Hubs

8. Confidential © 2015 MIDIOR Consulting All Rights Reserved
CONFIDENTIALABOUT
8
MIDIOR
is
a
management
consul3ng
and
technology
services
firm
changing
the
way
our
clients
think
about
products,
technology
and
data.
In
our
management
consul3ng
prac3ce
we
work
hand-­‐in-­‐hand
with
product
teams
to
help
them
improve
their
track
record
in
innova3on,
product
development
and
product
management.
In
our
technology
services
prac3ce
we
work
with
business
and
IT
teams
to
help
them
navigate
the
path
towards
modernizing
plaQorms,
implemen3ng
new
systems
and
leveraging
their
data.
§ Founded:
1997
§ Headquarters:
Cambridge,
MA
§ Branch
Office:
New
York,
NY
§ Prac3ce
Areas:
Management
ConsulPng
&
Technology
Services
Changing the way you think
Broadridge!

9. Confidential © 2015 MIDIOR Consulting All Rights Reserved
CONFIDENTIALWHY MIDIOR?
• Deep knowledge and extensive experience in all things “product”
• Smart, high-integrity people with a unique combination of entrepreneurial and
industry experiences and a track record of successful partnerships with our clients
• Engineering approach to product development and business processes
• 15 years as operators, 17 years as consultants specializing in innovation, product
development and product management
• Industry experience spanning industrial products to telecommunications to
information technology to financial services
9

10. Confidential © 2015 MIDIOR Consulting All Rights Reserved
CONFIDENTIAL
Contact Information:
Robert Goldberg
MIDIOR Consulting Inc.
22 Putnam Avenue
Cambridge, MA 02139 USA
Tel: 617.864.8813
Email: rgoldberg@midior.com
www.midior.com Confidential © 2015 MIDIOR Consulting All Rights Reserved

11. Confidential © 2015 MIDIOR Consulting All Rights Reserved
CONFIDENTIALMIDIOR INTELLIGENCE & MONITORING
• Whatever the trigger point, MIDIOR can help you assess your
competitor’s actions and stay ahead of their moves. We cover:
- Market Pricing - List & Actual
- Market Moves
- Acquisition Analysis
- Shadow Marketing & Strategy Plans
- Product Line P&Ls
- Product Breakdowns
- Manufacturing Capacity
- Customer Profiling
- Employee Profiling
- Company Profiling
11