The 9 characteristics of world class communities. What it takes to build great social communities and why others fail.

1. World Class Communities
Sitecore Washington DC User Group
April 16, 2013
Rob Howard
@robhoward

2. Thousands of brands depend on
Telligent
for both public and private
social communities

3. Social is the new normal

4. Why do some communities succeed?

5. While others fail?

6. Social is not a destination
There are many
channels to
your customers
Marketing RaDaR
http://blogs.forrester.com/nate_elliott/13-01-24-introducing_the_marketing_radar

7. The Nine
Characteristi
cs of World
Class
Communities

8. 1. Have a Clear Objective
Social Networks Online Communities
Relationships Business Objective
Why we go there
Why we come back
Common Activity Relationships
Copyright Telligent 2011

9. 2. An emphasis on being personal
Lionel Menchaca
Dell
Scott Guthrie
Microsoft

10. 3. Foster a culture of belonging

11. 4. Relevant and unique content

12. 5. Leverage the crowd

13. 6. Recognize Influencers

14. 7. Reward with pixels, not pennies
AnotherCasualGamer

15. 8. Establish and enforce guidelines
Photo credit tenioman

16. 9. Membership has its privileges

17. Characteristics of World Class
Communities

18. Thanks!
rhoward@telligent.com
@robhoward