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Nace12 humphrey
1. Online and Offline Integration
Student and New Professional Recruiting
Questions? #LNKDNACE
@robhumphrey1
World’s Fastest Growing Network of Students
2. Online and Offline Integration
Student and New Professional Recruiting
Questions? #LNKDNACE
@robhumphrey1
World’s Fastest Growing Network of Students
12. Facebook
What is New?
98% of Employer Facebook Pages have less
than 1,000 “Likes”
Only 36% of GEN Y list a Job Title
Top Employers:
US Armed Forces
Walmart
Target
13. Facebook is the preferred
social network
but not among those using social
networks used for job searching
2011 NACE Study, ~20,000 Seniors at ~550 Colleges
18. Identity Relationships Activities
Friends Status
Social Utility Family Social Gaming
Colleagues Photo Sharing
Public Fans Real Time
Communications Followers Micro-blogging
Professional Identity
Professional Colleagues
Connections
Network Business Contacts
Insights
34. Today
“Student’s want sound career
advice not badges”
Carrie Whitaker, MSW
UNC Chapel Hill
NC State University
Career Services
35. The Class of 2011
has the largest % of graduates aiming to
avoid the work force
than any class in recent memory
2011 NACE Study, ~20,000 Seniors at ~550 Colleges
38. Higher
Education
“Higher ed, as an
industry, should be
promoting LinkedIn as a
gateway to grads’
success.”
Shannon C Kelly
Associate Director, Career Services at University
of Pennsylvania
45. Career Fairs
Seniors are less inclined to attend
a Career Fair
According to NACE 2011 50% of
the Class of 2009, only 34% of
Class of 2011 plan to attend
Career Fair
47. Come to the
Career Fair
“One of my biggest pet peeves is
seeing nothing but ‘come to the
career fair’ or ‘come to this event
or that event’ on social media.”
Christian Garcia
Executive Director of the Toppel Career Center at
the University of Miami
77. SET LIST FOR
SUCCESS
World’s Fastest Growing Network of Students
78. 1. Target Talent
‣Targettalent (not just schools)
‣Post Jobs on LinkedIn (for FREE)
‣Jobs are branding opportunities
Impact:
ADP: 23 hires
Los Alamos: 3X increase in quality
Brocade: Increase in quality pipeline
84. 7. Followers
Learn from big brands
Fans and “Likes” are fun
Followers are better
Examples:
GoogleTarget
American Eagle
The Grateful Dead
Disney
85. Fans, Followers,
and The Grateful
Dead
Marketing Lessons from the Grateful Dead: What Every Business Can
Learn from the Most Iconic Band in History
86.
87.
88. 8. Activate Ambassadors
‣10,000 students will work as brand
ambassadors this coming fall in the
US
Examples:
Target at UNC
American Eagle
Red Bull