vertical traction

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I've been an interactive consultant since 1994. I've helped start-ups up to Fortune 100 companies realize their online potential and their vertical traction. What is vertical traction? Competitive environments require big gains from your marketing investment. Misteps, mistakes, setbacks - anything that fails to perform as it could is like handing your marketing budget to your competitor. When each communication is created with intent and intelligence you have vertical traction.

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