Some VERY exciting updates here for Salesforce Social Studio in their latest release. I'm particularly excited about: New sentiment algorithm that learns based on user feedback! (huge change) Can listen and engage with Instagram Hashtags FB boosting and ad budget approval from within Social Studio Analyze is becoming more like Radian6 - you can drill down etc Social Customer Care integration is getting smoother

1. Social Studio
February Release

2. Key Product Enhancements
​ New Features Released in 2015
Publish
Facebook Video
Dark Posts
Post Boosting
Native Scheduling
Web Analytics
Macros
Inline Post Editing
New Content Apps
Engage
Author Labels
Engage Templates
Real-time Collaboration
Push Notifications
Filter/sort by Date
Advanced Workflow Filters
Analyze
Easy Dashboard Creation
Templates
Workbenches
Quick-view drill
Mobile Dashboards
Workflow and date filters
Care
Broad Listening
More Social Actions
Twitter DMs
Point-and-click
business rules
Social Reply Approvals
Network Coverage
Instagram
LinkedIn
YouTube
Pinterest
Google+
Command Center
Social Care Screen
Trending Videos
Redesigned Feed Wall
Top Images
More Browser Support
New Themes

3. February Release Overview
Listening & Analysis
Workbenches
Instagram #hashtag Listening
Customizable Sentiment
More filtering options
Publishing & Advertising
Promotion Approvals In Social Studio
Do More With Social Studio
Android App
Author History
Twitter Conversation Threading
Quote Tweet Support
Command Center
New Command Center “Home”
Self-Service Theme
Big leaps in Listening, Publishing, Mobile and Command Center
BETA

4. Analyze

5. Dive Deep into Social Data
Deep dive social analytics within Social Studio for
analysts, social pros and beyond.
• Analyze your data by combining multiple segmentation
types
• Understand conversations around your brand and
competitor keywords and benefit from valuable
verbatims
• Trend your data to quickly address spikes in
conversation and take action
​ Workbenches in Analyze
Availability and Notes: Generally Available in a phased rollout
Click here for more information.

6. Listen to More Conversations About Your Brand
• Matches hashtag searches via Instagram API
• Keywords prefixed with ‘#’ will be searched
• Includes existing ‘#’ keywords where Instagram is an
included type on the topic profile.
• New media type allows for filtering in Social Studio
and API
• Support in all Social Studio applications
• Includes Command Center
#hashtag Listening for Instagram
Availability and Notes: Generally Available. Captures ‘Media Objects’ that match
hashtags (posts with video or images) Engage - Click here for more information.
Analyze - Click here for more information.

7. Tailor Sentiment To Your Business
Customizable Sentiment In Analyze
Customize and tune sentiment scoring to reflect your
business needs, conversations and programs.
• Drive better decisions with improved accuracy
• Available “out of the box” for Social Studio Customers
• End to end solution utilizes in-app human feedback
• Enables curation of “gold standard” for testing
• Provide deeper understanding of scoring
• Support 11 languages
• Controlled by Admin-only or Super user* roles
Availability and Notes: Generally Available
Salesforce accelerator for additional support
Click here for more information.

8. Even More Ways To Slice and Dice Data
New Sorting and Filtering In Dashboards
​ Looking to get more context out of your Dashboards
in Analyze? We’ve added 5 new ways to sort and
refine your data!
• Sort your Feed by Received Date or Published Date
(oldest or newest first)
• Filter by Priority, Sentiment and Multiple Keyword
Groups
• Include or filter out hidden posts in your
dashboards data
Availability and Notes: Generally Available
Click here for more information.

9. Gain Further Insights Into Content Performance
Post Performance Analyze Cards
• Facebook - Reach over time with paid, organic, fan
and non-fan dimensions
• LinkedIn - Engagement reporting
• Google+ - Engagement reporting
Availability and Notes: Generally Available
Click here for more information.

10. Export More Data For Reporting
Analyze Dashboard Enhancements
​ Export from analyze for more flexibility, data and the
ability to combine with other data sources.
​ - Select the number of posts to include in an export
• Include or exclude workflow data for first & last
engagement
• Two new columns with elapsed time between first & last
engagement for engagement reporting
• Feed export now includes "author id" column
• Timestamps now standardized to UTC in all exports
• Receive an In-app notification when your export is ready
Availability and Notes: Generally Available
Click here for more information.

11. Publish

12. Complete support for the collection of UPPs.
Improved Facebook UPP Support
Social Studio will now collect all types of Facebook
unpublished posts as well as their comments.
• Perform deep analysis on unpublished posts in Analyze
dashboards (click here for more information) and
workbenches (click here for more information).
• View unpublished posts and their comments in engage
columns. click here for more information.
• View and access unpublished posts from your calendar.
click here for more information.
Availability and Notes: Generally Available. Editing an unpublished post will result
in a new unpublished post being created. We will collect all of these posts which
may result in multiple, very similar posts.

13. Engage

14. Engage With Speed & Precision
Author Labels and Post Card improvements
We gave the interface some love so that you can more
easily view and act on the posts you need.
• View author labels right from the post card so that
you can quickly see more information about the
person you’re engaging with
• Easily distinguish between post labels (blue) and
author labels (purple)
• Cleaner post views enable you to focus on the
relevant content
Availability and Notes: Generally Available
Click here for more information.

15. Engage within the right context
Twitter Conversation Threading
Quickly view the stream of conversations happening
against any tweet. Understand the context of your
responses and engage accordingly.
• View chain of conversations leading up to selected
tweet
• View replies to the inspected tweet
• Engage appropriately by seeing the context of the
conversation
Availability and Notes: Generally Available. Twitter threading is only visible on
Tweets that took place after the Feb 21st release. Threading not available
retroactively.
Click here for more information.

16. Take Additional Action on Tweets
Quote Tweet
View new Quoted Tweets as they come into our
system and apply your normal workflow. Easily quote
a tweet you’ve seen in the feed and promote it to your
audience.
• View the quoted and the additional tweet
• Engage with it and apply workflow like any other
post
• Quickly add a comment and quote content from
the people you follow
• Analyze quote tweet metrics to better understand
its performance
Availability and Notes: Generally Available, Not available on Android, publish or
Command Center, Due to a Twitter API limitation, quote Tweets are only given 116
characters instead of 140, Not filterable
Click here for more information.

17. Social Care

18. Social Care Conversation History
Keep Dialogue Flowing on Open Cases
Thread any correspondence from the same author to their case for
as long as it remains open - whether related to the case or not.
Give agents continued insight into these selective authors’
interactions during this highly relevant period.
• Triggers on either case creation or outbound Org post replies
• Compatible with cases generated by macro or automation
• Works for managed properties and broad listening
• Handled through simple ‘Case Activity’ condition in Social Hub
• Time is used as a flexible indicator of open case status
• Choose from 1-30 day case window to suit support policies
• Prevents indefinite flow when no longer as relevant
• Works well with author labels too (e.g. flag “Influencers”)
Availability and Notes: Generally Available

19. Deeper Social Care Coverage
Get More Post Types into Cases
Agents want to help as many support seekers as possible but can’t
always uncover all the cries for help - even within supported
networks. Now we’re broadening the potential case funnel with
deeper support of existing networks in automation.
• Quote Tweet delivery to SCS including as a filtered option *
• Instagram hashtag routing for broad listening benefit *
• Ability to triage Facebook Verified influencers
• Optional inclusion of parent posts for greater agent context *
• Addition of more details with posts sent to SCS - e.g. region
• Reps’ responses as notes in Engage across all networks
.
Availability and Notes: Generally Available , some features require customizing Service
Cloud Apex logic to ingest new content types.

20. Advertise

21. Democratize Social Advertising
Social Studio + Social.com
Boost, promote and target social posts directly within the Social Studio
workflow. Amplify high performing content, create momentum on
breaking news and grow your audience with promoted posts on
Facebook.
• Empower Social Marketers to buy ads right from Social Studio.
• Reduce work for Media Partners by letting Content Marketers kickoff
and handle smaller campaigns on their own.
• Control spending via Promotion approvals based on Ad Account,
Budget, Submitter, and more.
• Easily add Advertising into already existing content workflows via
integrations with Shared Content, Drafts, Calendar, Apps, and
Approvals.
BETA
Availability and Notes: Feature is currently in BETA
Click here for more information.

22. You’ve been trying to empower your team to promote
content on Facebook, great! Now that you’ll also have the
right governance in place to stop worrying.
• Prevent accidental spending with rules on spend &
targeting.
• Get notified right away (in-app & email) when a promotion
needs your approval
• Get confirmation when creating a new Social.com ad
campaign.
• Audit trail allows you to see what promotion rules were
triggered, and who approved them.
• Prioritize rules for more granular control of multi-step
approvals
Govern your Spend Like You Govern Content
Promotion Approvals
Availability and Notes: BETA
BETA
Click here for more information.

23. Social.com Integration from My Settings
Expanded Access to Ad Management
Social Studio customers using Post Boosting will have a
Social.com account connection from their personal settings
to reduce the burden on Administrators.
• Enables existing Social.com account linkage (
Click for more information
• Provides end user with revoke access to self-disconnect
• Option stays hidden when tenant is unprovisioned
• Plus, Admins can now re-enable org/users without tokens
Click for more information
• Social.com option only visible in app if included in license
Availability and Notes: BETA only and users must have Social.com contract
BETA
Click here for more information.

24. Automation &
Admin

25. User List Optimization
Manage the User Base at Scale
Large organizations need to be able to quickly identify
and manage users from among long rosters.
• Paginated list that loads, sorts & searches quickly
• Option to hide disabled users from view and export
• Scannable number of Workspace assignments
• Workspace allocation number included in export
Availability and Notes: Generally Available
Click here for more information.

26. More Admin Enhancements
Administer for Speed and Reliability
Relish the act of administration through optimized options that aid
efficiency especially on a global level.
• Filter your Social Accounts list by network type
Click here for more information
• Opt for Brazilian Portuguese for the whole tenant
Click here for more information or just certain users
Click here for more information
• Gain access to the ability to tweak default sentiment scoring to your
needs Click here for more information
• Be alerted to the impact of attempted user deletion when pending
posts are outstanding Click here for more information
• Get clear warning if attempting to revoke API Access or Social.com
configurations Click here for more information
Availability and Notes: Generally Available

27. Increase User Adoption and Success
• Persistent Page Assistance Widget follows user
across Social Studio and provides information and
links to resources relating to that page
Click here for more information
• Rectifying “Zero states” across Social Studio to give
users information on how to take action on that
screen
Improved guides and tools for new users
Availability and Notes: Generally Available
Click here for more information.

28. Never Miss Important Activity Again
• Leverage new content as soon as it is shared with
your workspace
• Keep track of updates to your sentiment model
• Access report downloads without leaving the app
• Know when content or promotions require your
approval
Additional in-app notifications
Availability and Notes: Generally Available
Click here for more information.

29. Mobile

30. Mobile for More Marketers
​ Social Studio for Android (GA)
Social Studio brings the convenience and power of
Mobile to even more customers by introducing the
Android Mobile app.
• Monitor Social trends for your brand
• Respond to posts and engage with your
community
• Create, schedule and publish content that is
relevant to your users
• Quickly see what is happening across the social
web with Quick Search
Availability and Notes: Generally Available. Quote Tweet not available

31. Command
Center

32. Build, Launch and Relaunch Better than Ever Before
​ New Command Center Home
A new powerful and elegant Command Center
home page gives you the flexibility to:
• Preview and create screens is now a breeze with
easy to use inspector views.
• Edit and launch screens in one central location.
• Name your screens and save their configuration
for quick and easy access for relaunch.
• Showcase your brand with self-service theming
capabilities.
• A new slideshow experience allows you to
launch multiple screens when the # of monitors
available to you is limited.
• Admin options can be quickly accessed in the
new admin panel.
Availability and Notes: Generally available

33. Managing Themes Is Now a Breeze
​ Command Center Self-Service Theming
Theme management in your Command Center
is easier than ever before with new self-service
capabilities.
• Themes are shown in a thumbnail view
allowing you quickly identify the logo, font and
color family of all of your themes.
• Create custom themes with your brand’s logo
and colors with the new theme editor.
• Standard Salesforce themes are also included
for use with your Command Center.
• Quickly search for previously created themes
and assign one as your default theme.
Availability and Notes: Generally Available

34. thank y u