Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Salesforce Social studio February 2016 Release Notes

3 869 vues

Publié le

Some VERY exciting updates here for Salesforce Social Studio in their latest release.

I'm particularly excited about:
New sentiment algorithm that learns based on user feedback! (huge change)
Can listen and engage with Instagram Hashtags
FB boosting and ad budget approval from within Social Studio
Analyze is becoming more like Radian6 - you can drill down etc
Social Customer Care integration is getting smoother

Publié dans : Marketing
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici

Salesforce Social studio February 2016 Release Notes

  1. 1. Social Studio February Release
  2. 2. Key Product Enhancements ​ New Features Released in 2015 Publish Facebook Video Dark Posts Post Boosting Native Scheduling Web Analytics Macros Inline Post Editing New Content Apps Engage Author Labels Engage Templates Real-time Collaboration Push Notifications Filter/sort by Date Advanced Workflow Filters Analyze Easy Dashboard Creation Templates Workbenches Quick-view drill Mobile Dashboards Workflow and date filters Care Broad Listening More Social Actions Twitter DMs Point-and-click business rules Social Reply Approvals Network Coverage Instagram LinkedIn YouTube Pinterest Google+ Command Center Social Care Screen Trending Videos Redesigned Feed Wall Top Images More Browser Support New Themes
  3. 3. February Release Overview Listening & Analysis Workbenches Instagram #hashtag Listening Customizable Sentiment More filtering options Publishing & Advertising Promotion Approvals In Social Studio Do More With Social Studio Android App Author History Twitter Conversation Threading Quote Tweet Support Command Center New Command Center “Home” Self-Service Theme Big leaps in Listening, Publishing, Mobile and Command Center BETA
  4. 4. Analyze
  5. 5. Dive Deep into Social Data Deep dive social analytics within Social Studio for analysts, social pros and beyond. •  Analyze your data by combining multiple segmentation types •  Understand conversations around your brand and competitor keywords and benefit from valuable verbatims •  Trend your data to quickly address spikes in conversation and take action ​ Workbenches in Analyze Availability and Notes: Generally Available in a phased rollout Click here for more information.
  6. 6. Listen to More Conversations About Your Brand •  Matches hashtag searches via Instagram API •  Keywords prefixed with ‘#’ will be searched •  Includes existing ‘#’ keywords where Instagram is an included type on the topic profile. •  New media type allows for filtering in Social Studio and API •  Support in all Social Studio applications •  Includes Command Center #hashtag Listening for Instagram Availability and Notes: Generally Available. Captures ‘Media Objects’ that match hashtags (posts with video or images) Engage - Click here for more information. Analyze - Click here for more information.
  7. 7. Tailor Sentiment To Your Business Customizable Sentiment In Analyze Customize and tune sentiment scoring to reflect your business needs, conversations and programs. •  Drive better decisions with improved accuracy •  Available “out of the box” for Social Studio Customers •  End to end solution utilizes in-app human feedback •  Enables curation of “gold standard” for testing •  Provide deeper understanding of scoring •  Support 11 languages •  Controlled by Admin-only or Super user* roles Availability and Notes: Generally Available Salesforce accelerator for additional support Click here for more information.
  8. 8. Even More Ways To Slice and Dice Data New Sorting and Filtering In Dashboards ​ Looking to get more context out of your Dashboards in Analyze? We’ve added 5 new ways to sort and refine your data! •  Sort your Feed by Received Date or Published Date (oldest or newest first) •  Filter by Priority, Sentiment and Multiple Keyword Groups •  Include or filter out hidden posts in your dashboards data Availability and Notes: Generally Available Click here for more information.
  9. 9. Gain Further Insights Into Content Performance Post Performance Analyze Cards •  Facebook - Reach over time with paid, organic, fan and non-fan dimensions •  LinkedIn - Engagement reporting •  Google+ - Engagement reporting Availability and Notes: Generally Available Click here for more information.
  10. 10. Export More Data For Reporting Analyze Dashboard Enhancements ​ Export from analyze for more flexibility, data and the ability to combine with other data sources. ​ - Select the number of posts to include in an export •  Include or exclude workflow data for first & last engagement •  Two new columns with elapsed time between first & last engagement for engagement reporting •  Feed export now includes "author id" column •  Timestamps now standardized to UTC in all exports •  Receive an In-app notification when your export is ready Availability and Notes: Generally Available Click here for more information.
  11. 11. Publish
  12. 12. Complete support for the collection of UPPs. Improved Facebook UPP Support Social Studio will now collect all types of Facebook unpublished posts as well as their comments. •  Perform deep analysis on unpublished posts in Analyze dashboards (click here for more information) and workbenches (click here for more information). •  View unpublished posts and their comments in engage columns. click here for more information. •  View and access unpublished posts from your calendar. click here for more information. Availability and Notes: Generally Available. Editing an unpublished post will result in a new unpublished post being created. We will collect all of these posts which may result in multiple, very similar posts.
  13. 13. Engage
  14. 14. Engage With Speed & Precision Author Labels and Post Card improvements We gave the interface some love so that you can more easily view and act on the posts you need. •  View author labels right from the post card so that you can quickly see more information about the person you’re engaging with •  Easily distinguish between post labels (blue) and author labels (purple) •  Cleaner post views enable you to focus on the relevant content Availability and Notes: Generally Available Click here for more information.
  15. 15. Engage within the right context Twitter Conversation Threading Quickly view the stream of conversations happening against any tweet. Understand the context of your responses and engage accordingly. •  View chain of conversations leading up to selected tweet •  View replies to the inspected tweet •  Engage appropriately by seeing the context of the conversation Availability and Notes: Generally Available. Twitter threading is only visible on Tweets that took place after the Feb 21st release. Threading not available retroactively. Click here for more information.
  16. 16. Take Additional Action on Tweets Quote Tweet View new Quoted Tweets as they come into our system and apply your normal workflow. Easily quote a tweet you’ve seen in the feed and promote it to your audience. •  View the quoted and the additional tweet •  Engage with it and apply workflow like any other post •  Quickly add a comment and quote content from the people you follow •  Analyze quote tweet metrics to better understand its performance Availability and Notes: Generally Available, Not available on Android, publish or Command Center, Due to a Twitter API limitation, quote Tweets are only given 116 characters instead of 140, Not filterable Click here for more information.
  17. 17. Social Care
  18. 18. Social Care Conversation History Keep Dialogue Flowing on Open Cases Thread any correspondence from the same author to their case for as long as it remains open - whether related to the case or not. Give agents continued insight into these selective authors’ interactions during this highly relevant period. •  Triggers on either case creation or outbound Org post replies •  Compatible with cases generated by macro or automation •  Works for managed properties and broad listening •  Handled through simple ‘Case Activity’ condition in Social Hub •  Time is used as a flexible indicator of open case status •  Choose from 1-30 day case window to suit support policies •  Prevents indefinite flow when no longer as relevant •  Works well with author labels too (e.g. flag “Influencers”) Availability and Notes: Generally Available
  19. 19. Deeper Social Care Coverage Get More Post Types into Cases Agents want to help as many support seekers as possible but can’t always uncover all the cries for help - even within supported networks. Now we’re broadening the potential case funnel with deeper support of existing networks in automation. •  Quote Tweet delivery to SCS including as a filtered option * •  Instagram hashtag routing for broad listening benefit * •  Ability to triage Facebook Verified influencers •  Optional inclusion of parent posts for greater agent context * •  Addition of more details with posts sent to SCS - e.g. region •  Reps’ responses as notes in Engage across all networks . Availability and Notes: Generally Available , some features require customizing Service Cloud Apex logic to ingest new content types.
  20. 20. Advertise
  21. 21. Democratize Social Advertising Social Studio + Social.com Boost, promote and target social posts directly within the Social Studio workflow. Amplify high performing content, create momentum on breaking news and grow your audience with promoted posts on Facebook. •  Empower Social Marketers to buy ads right from Social Studio. •  Reduce work for Media Partners by letting Content Marketers kickoff and handle smaller campaigns on their own. •  Control spending via Promotion approvals based on Ad Account, Budget, Submitter, and more. •  Easily add Advertising into already existing content workflows via integrations with Shared Content, Drafts, Calendar, Apps, and Approvals. BETA Availability and Notes: Feature is currently in BETA Click here for more information.
  22. 22. You’ve been trying to empower your team to promote content on Facebook, great! Now that you’ll also have the right governance in place to stop worrying. •  Prevent accidental spending with rules on spend & targeting. •  Get notified right away (in-app & email) when a promotion needs your approval •  Get confirmation when creating a new Social.com ad campaign. •  Audit trail allows you to see what promotion rules were triggered, and who approved them. •  Prioritize rules for more granular control of multi-step approvals Govern your Spend Like You Govern Content Promotion Approvals Availability and Notes: BETA BETA Click here for more information.
  23. 23. Social.com Integration from My Settings Expanded Access to Ad Management Social Studio customers using Post Boosting will have a Social.com account connection from their personal settings to reduce the burden on Administrators. •  Enables existing Social.com account linkage ( Click for more information •  Provides end user with revoke access to self-disconnect •  Option stays hidden when tenant is unprovisioned •  Plus, Admins can now re-enable org/users without tokens Click for more information •  Social.com option only visible in app if included in license Availability and Notes: BETA only and users must have Social.com contract BETA Click here for more information.
  24. 24. Automation & Admin
  25. 25. User List Optimization Manage the User Base at Scale Large organizations need to be able to quickly identify and manage users from among long rosters. •  Paginated list that loads, sorts & searches quickly •  Option to hide disabled users from view and export •  Scannable number of Workspace assignments •  Workspace allocation number included in export Availability and Notes: Generally Available Click here for more information.
  26. 26. More Admin Enhancements Administer for Speed and Reliability Relish the act of administration through optimized options that aid efficiency especially on a global level. •  Filter your Social Accounts list by network type Click here for more information •  Opt for Brazilian Portuguese for the whole tenant Click here for more information or just certain users Click here for more information •  Gain access to the ability to tweak default sentiment scoring to your needs Click here for more information •  Be alerted to the impact of attempted user deletion when pending posts are outstanding Click here for more information •  Get clear warning if attempting to revoke API Access or Social.com configurations Click here for more information Availability and Notes: Generally Available
  27. 27. Increase User Adoption and Success •  Persistent Page Assistance Widget follows user across Social Studio and provides information and links to resources relating to that page Click here for more information •  Rectifying “Zero states” across Social Studio to give users information on how to take action on that screen Improved guides and tools for new users Availability and Notes: Generally Available Click here for more information.
  28. 28. Never Miss Important Activity Again •  Leverage new content as soon as it is shared with your workspace •  Keep track of updates to your sentiment model •  Access report downloads without leaving the app •  Know when content or promotions require your approval Additional in-app notifications Availability and Notes: Generally Available Click here for more information.
  29. 29. Mobile
  30. 30. Mobile for More Marketers ​ Social Studio for Android (GA) Social Studio brings the convenience and power of Mobile to even more customers by introducing the Android Mobile app. •  Monitor Social trends for your brand •  Respond to posts and engage with your community •  Create, schedule and publish content that is relevant to your users •  Quickly see what is happening across the social web with Quick Search Availability and Notes: Generally Available. Quote Tweet not available
  31. 31. Command Center
  32. 32. Build, Launch and Relaunch Better than Ever Before ​ New Command Center Home A new powerful and elegant Command Center home page gives you the flexibility to: •  Preview and create screens is now a breeze with easy to use inspector views. •  Edit and launch screens in one central location. •  Name your screens and save their configuration for quick and easy access for relaunch. •  Showcase your brand with self-service theming capabilities. •  A new slideshow experience allows you to launch multiple screens when the # of monitors available to you is limited. •  Admin options can be quickly accessed in the new admin panel. Availability and Notes: Generally available
  33. 33. Managing Themes Is Now a Breeze ​ Command Center Self-Service Theming Theme management in your Command Center is easier than ever before with new self-service capabilities. •  Themes are shown in a thumbnail view allowing you quickly identify the logo, font and color family of all of your themes. •  Create custom themes with your brand’s logo and colors with the new theme editor. •  Standard Salesforce themes are also included for use with your Command Center. •  Quickly search for previously created themes and assign one as your default theme. Availability and Notes: Generally Available
  34. 34. thank y u

×