A Slideshare summary of the Social Sourcing Presentation at the ITEA 2014 International Talent event, in the City Hall of Amsterdam - May 16. An event where Students had the chance to meet great employers and prepare themselves properly to the Dutch jobmarket with various presentations and workshops. Our contribution was to show the Now (and How) with Social Media, Social Profiling, Social Recruiting and how to get noticed by the average Recruiter.. And how to get ahead of the Recruiters, and play your own online branding game;-)

1. A SLIDESHARE SUMMARY OF THE SOCIAL SOURCING
PRESENTATION AT THE ITEA 2014 INTERNATIONAL TALENT
EVENT, IN THE CITY HALL OF AMSTERDAM - MAY 16.
AN EVENT WHERE STUDENTS HAD THE CHANCE TO MEET
GREAT EMPLOYERS AND PREPARE THEMSELVES PROPERLY
TO THE DUTCH JOBMARKET WITH VARIOUS
PRESENTATIONS AND WORKSHOPS.
OUR CONTRIBUTION WAS TO SHOW THE NOW (AND HOW)
WITH SOCIAL MEDIA, SOCIAL PROFILING, SOCIAL
RECRUITING AND HOW TO GET NOTICED BY THE AVERAGE
DUTCH RECRUITER. AND HOW TO GET AHEAD OF THE
RECRUITERS, AND PLAY YOUR OWN ONLINE BRANDING
GAME.

2. KEEP YOUR PHONE SWITCHED ON
(but silent)!
Follow us on Twitter:
@RoyDeGrave
@OrionsCloud
And on Linkedin:
Roy De Grave
Robin Disma
#QUESTIONS?
@OrionsCloud

4. Our generation is living in
the information age.
The power lies in
networks.
Networks are data. Data
is power.
And data is money.

5. Hello 4 C’s of Digital!
• Creating (content, blogs)
• Curating (network, knowledge, awareness)
• Connecting ( influencers – people who create
and –hopefully- co-create)
• Culture (be true to yourself, to who you are,
what you think is important)

6. “Social” is the “new” first
impression without the interview.

7. Basics of Social
• Profile/Bio
• Managing your network
• Updates, Share – Likes in 2nd & 3rd line
• Personal Branding
• Social Behavior

9. Craft a compelling profile headline
• Use your headline to stand out and attract the
right target audience
• What do you do?
• Who do you help?
• Be specific and deliberate
• Don’t be a generalist

10. Use a professional profile image
• Credibility
• Trust
• Personable
• Memorable

11. Use descriptive KEYwords
• In your profile headline
• In your profile summary
• Current and past work
experience
• Skills and expertise
• What do you want to be
found for? Use the
language of your target
markets to attract and
influence them.

12. Add rich media to your profile
• Videos
• Images
• Audio
• Presentations
• Documents
• Hint: Use supported
providers for your links (i.e.
Slideshare, YouTube, etc.)

13. Send personalized invites (!)

15. Don’t forget, Twitter is the
Champions League of Social Media
Not by value, since professionally
Linkedin is #1 by far, but one mistake
on Twitter…

16. Twitter Basics
• Twitter Bio
• Twitter AVA (Avatar)
• Twitter Lists
• Twitter Retweets & Mentions
• Public & private profiles
• #
• Twitter Tools (Hootsuite, Tweetbot,
FriendorFollow, Manageflitter)
• Twitter Mute

17. Personal Branding

19. ENGAGE

21. How to get noted by the recruiter, how you make
yourself seen on Twitter and Linkedin
• Create a powerful social profile, true & genuine to who you are.
Dont act social, dont pretend to care when you don’t.
• Trigger Recruiters & (hiring) Managers with posting information
they communicate and show interest in. (check their BIO’s, check
their Favourite tweets) on Twitter.
• Share the knowledge or news relevant to the market, or blogs that
the recruiter shared on Twitter or Linkedin.
• Plain retweets of the message of the recruiter
• On Twitter, rephrase the tweet (dont retweet but rewrite it – For
example - Blogtitle first, then the link and then “via
@nameoftherecruiter” = a special mention of his/her name)
• Never forget, Twitter is a live reflection of the real world, with all its
benefits and disadvantages within the people present in the
Timeline. Even Recruiters, you have good guys and bad guys,
analyse their social profiles & activity first, then target;-)

23. AWARENESS
ENGAGE, BE GENUINE - BE REAL - BE TRUE,
SHARE THE KNOWLEDGE..
DON'T PRETEND TO CARE, THERE IS NO
PLACE TO HIDE SELFISHNESS.
SOCIAL

24. LINKEDIN
Next Steps

25. Where professionals are

26. IT IS EVERYONE’S SOCIAL MEDIA
NOW..

27. Perfect platform for advocacy
Unleash Your Brand Advocates on LinkedIn: Your
Employees, Colleagues & Clients!

28. Perfect platform for advocacy
Brand messages shared by employees receive 8x the engagement than
when shared by the brand. ~ Gartner report

29. Best practices Advocacy
• Social Media Strategy 101: Determine objectives first
• Identify potential advocates
• Only outward-facing employees? Phased approach? Etc.
• Find the right tool – and educate internally
• Make it an option for your colleagues
• Consider gamification and rewards
• Create (Employee Approved) shareable content
• Ensure content is relevant for employee’s LinkedIn network
• Content can come from a variety of “channels”
• Have your colleagues help in content creation process

30. “Your Company Has Thousands of Websites, Not
Just One… Employees are the Long Tail of your
Brand Identity.”
Nathan Egan, Founder & CEO, PeopleLinx

31. Reminder
• Equip your employees with a professional photo.
• Importance of professional headline
• Have they Linked back to your Digital Properties?
• Is your Summary and Company info “on brand”?
• Are your employee Profiles SEO optimized for
keywords?
• Where do your employees appear in Strategic
Searches?
• Profile keywords matter

32. Have your employees leveraged the
visual?

33. Promote The Company Page
• Social Media Accounts
• Website (Follow button)
• Ads (LinkedIn)
• Email Marketing
• Print Content
• Employee Advocacy

34. How can YOU stand out
(amongst 225 Million
LinkedIn Members) to
accomplish YOUR
goals?

35. INFLUENCE

36. Here’s what LinkedIn influencers do:
• Lead
• Inspire
• Teach
• Motivate
• Empathize
• Empower
• Promote and connect others

37. In exchange for these benefits:
• Trust
• Clout
• Access
• Opportunity
• Reward

38. Find your unique path to influence