Awareness Social Marketing Hub overview presentation.

1. Publish, Manage & Measure across all your Social Media Channels © 2010 Awareness CONFIDENTIAL

2. Agenda AwarenessOverview Solution & Demo Pricing Social Media Challenges Questions 1 2 3 4 5

4. The pioneer and leader in social marketing software

5. Deployed 200+ communities for some of the world’s biggest brands

6. Partnered with leading digital and interactive agenciesPARTNERS CUSTOMERS

7. Corporate Adoption of Consumer SM Exploded 2 Population Adoption Social Marketing Maturity © 2010 Awareness CONFIDENTIAL

9. Understand who published what, where and when?

10. Even the best laid plans change – personnel, content, messagingEnterprise Social Media Concerns

12. Understand who published what, where and when?

14. Metrics are project specific at best – not strategic

16. Understand who published what, where and when?

18. Metrics are project specific at best – not strategic

20. Multiple departments & people with different agendas

22. Social Marketing Today Product Marketing Manager Corporate Marketing Product Marketing Manager ? ? ? ? Corporate Owned Communities Individuals Consumer Communities © 2010 Awareness CONFIDENTIAL

23. 3 Communities Communities Communities Awareness Solution

25. Manage : Workflow, permissioning, moderation

26. Measure : One stop for reporting and metrics© 2010 Awareness CONFIDENTIAL

27. Awareness in Action © 2009 Awareness CONFIDENTIAL DEMO

28. Fast Track Implementation Program You are assigned a Client Success Manager 5 step program to go from zero to live: Account and strategy review session Account set up session Social Marketing Hub Branding User training session Reporting/metrics review Quarterly assessment/reviews © 2009 Awareness CONFIDENTIAL

29. Pricing Awareness Social Marketing Hub: $24,000 Annual subscription Multi-channel publishing, reporting & management Unlimited users and 2 support contacts Support for up to 5 channels One time setup, branding & training: $3,000 Additional channels start monthly at: $400 Channel packs available at volume pricing © 2009 Awareness CONFIDENTIAL 4

30. Questions… 5 Robin Hopper Founder, VP Strategy & Services Awareness, Inc. www.awarenessnetworks.com Email: robin.hopper@awarenessnetworks.com Twitter: @rhopper Phone: 617.633.5537