SlideShare une entreprise Scribd logo
1  sur  48
• This same principle applies to the selection of a Toronto public
relations and Toronto marketing firm. Effective public
relations does not happen by gravitational pull; rather, it is the
result of incisive strategy skillfully executed, managed and
measured. It can be taught in school but it is learned only through
experience.
• Best Toronto Public relations is commonly mistaken as the
domain of generalists. At many advertising firms in Toronto,
paint by number strategy drives fill in the blank planning to
generate cookie cutter crusades.
Contrary to popular misconception, Toronto's best PR with an impact is the
discipline of depth. In now a day business world, successful practitioners are those
who can step out-side the box of traditional firm practice, and squeeze the
communications trends that are working now a day.
Indeed, best digital media consumers now have the power to create
their own messaging and counter corporate messaging that they feel is
imprecise.
6
For more information on fabulous PR agency Toronto service, look
into the information available online; these will certainly assist you
discover to locate the company activity supervisors!
For more detail visit it.
Email: info@buzzpr.ca
Phone:416 777 (2899)
Site: http://www.buzzpr.ca/
7
Peer Research
Peer researchers are member of the target community
being studied who are trained to participate as co-
researchers. Community members contribute their
expertise by providing lived experience, divergent
perspectives, and alternative approaches.
Tait, L., & Lester, H. (2005). Encouraging user involvement in mental health services.
Adv Psychiatr Treat, 11(3), 168-175.
Peer Research Study
To examine the process of bringing together peer
researchers from various contexts.
Compare the theory of Peer Research with the actual
practice Peer Research
Explore ethical, social and practical issues that are
unique to Peer Research models.
.
Method
Participants were recruited from Wellesley Institute funded projects
involving members from diverse communities
Individuals with a lived experience of homelessness, HIV/AIDS,
Newcomers/Immigrants, Trans-women, and psychiatric
consumer/survivors. The projects reviewed employed diverse
methodologies and had varying levels of PR engagement
(participation and autonomy).
18 in depth interview with Peer Researchers from various project & 2
focus groups with community based researchers and service
providers.
Analysis
Interviews and focus groups were recorded and transcribed. As we
begin the formal analysis, we wanted to highlight some early
observations that have emerged in the interviews focus groups, and
the materials developed for peer research studies.
Our analysis begins with the following focus:
▫ According to general codes, themes and sub-themes
▫ Comparisons will be made between members of the same
research team (intra-group)
▫ Comparisons will also be made between research projects (inter-
group)
▫ Comparisons will be made by range and type of involvement of
peer researchers
Surfacing Theory
• Evolution of CBR
• Separation of Theory and Practice
Nine Key Principles of CBR
CBPR recognizes community as a unit of identity.
CBPR builds on strengths and resources within the community.
CBPR facilitates collaborative, equitable partnerships in all phases of the research, involving an empowering and
power-sharing process that attends to social inequalities.
CBPR promotes co-learning and capacity building among partners.
CBPR integrates and achieves a balance between research and action for the mutual benefit of all partners.
CBPR emphasizes local relevance of public health problems and ecological perspectives that recognize and attend to
the multiple determinants of health and disease.
CBPR involves systems development through a cyclical and iterative process.
CBPR disseminates findings and knowledge gained to all partners and involves all partners in the dissemination
process.
CBPR involves a long-term process and commitment. (Israel et al 2003)
Distillation
• Driving concepts in ‘Peer Research’
 ‘inclusiveness’ and ‘partnership’
 ‘lived experience’
 ‘empowerment’
• “Not just a collaborative way of working, [it] has
ideological value working with people to create
meaning”
• “Having people from the community being the
ones interviewing street youth – I think – will
bring a higher level of honesty and comfort”
Researchers
“ I think overall the use peer research is invaluable.. Just
because there’s an instant bond there. You know, you’re..
when you talk to them on the telephone, making it the first
interview process, you disclose that you’re positive and there’s
an instant bond. You both speak the same language. Uh, you
know the same problems” PR
“I think the term ‘peer’ is almost misleading, or not sort of
defined… because does the mean.. Yes I’ve had that experience
but does that mean that I am a peer of everyone that has had
that experience? I mean it is something that we have in
common… but I’m not… I think the word peer is somewhat
misleading because it involves.. It suggests some type of
relationship or further understanding..” PR
• “…the ground work was there, and was going towards
there, so it was very easy for me to sort of take on, when I started,
there was a couple of other triggers that sort of led to that, our sort
of strategic decision to adopt this peer researcher model of
research, within community based, we were, there was sort of
struggling with some of our community based research projects,
where community members were feeling that their participation was
very nominal, they were sitting on reference groups or advisory
committees, they would be sometimes only contacted later on, so
we wanted to find a better, more inclusive democratic
model…”Researcher
When paradigms collide
Planning
• Whose idea?
• Peer researcher point of entry
• Participatory, centralized, skills
• Defining roles and responsibilities
▫ Investigators
▫ Interviewer
▫ Advisory
▫ Staff
• “I didn’t have much of a role in planning
or informing the process, uh, not really, I
mean aside from just sort of reviewing what was
in the questionnaire or the resource schedule…
and we had some sessions where we all looked at
it and they sort of changed some questions
around based on the input of the peer
researchers.”
▫ Peer Researcher
“People need to know where they stand and
people also need to know that we all
understand each other’s roles in the same
way. They are important conversations to have.
… just to feel out how people understood the
roles in terms of hierarchy and power ….I
mean it’s not power over in terms of you’re a
lesser of a person because you don’t have letters
behind your name or anything like that.”
Researcher
Training
• Who gets trained?
• What does training entail?
• One off, ongoing?
“…like right at the beginning we did a bunch of formalized training
sessions… and you know, on, what is community based research,
what is a survey, and then some of the ethics, and how to actually
administer a survey, and then also, what do you do with difficult
scenarios, how do you deal with crises, all those kinds of things,
uhm, and then we had weekly meetings as well, that were part partly
to just sort of, logistics, like to schedule people, to pay them etc, but
then the other piece of them was to debrief, to kind of do training, to
be like “what’s happening that’s difficult, how do we deal with it?”,
like problems solve, that kind of stuff, so that was kind of the
ongoing training piece.”
▫ Researcher
Data collection
• Timelines
• Supervision
• Preparation
They set-up interviews for us and they explained to us what’s
gonna…what we’re gonna do and how we’re gonna do it and
how much time we’re going to allot ourselves time to coverthis….” Peer Researcher
“So we had to find out all about the drop-ins, shelters, and
whatever. …So, we created our flyers, we went out in
two’s. Then when we facilitated, if there were five people, each
one get equal share. Because you do facilitation, then you do
note taking …”Peer Researcher
Analysis
• Skill sets
• Process
• Who is involved, when
• Timelines
“Yeah, we had a few sessions after - after all of the site visits
were done- we had a few sessions were we…they provided
sort of a mini report on the breakdown of the numbers, and
we sort of divided into little groups and focused on sections
and we just wrote different comments about, you know,
what does that number look like, what could be done with
that data, like, what kind of argument could you make for,
you know, expanding programs, or just, you know, the issue
in general.” PR
“…one of the places where I don’t think this project is as strong as I
think it could have been is around the analysis, how you do a kind of
analysis of what becomes text based material, cuz after you’ve got stuff
transcribed, …how do you do that with a group of people who don’t
relate easily to text, so that feels to me that its not only a problem with,
that it’s a bigger problem, and I don’t have a lot of wisdom on it…”
Researcher
Dissemination
• Form
• Frequency
• Spokesperson
• Appropriate messenger
• Who is the audience
• What is the message?
“…the one other thing that I think I would like to do differently …uhm, is to
have people more, to work more intensively with like a few people, like
one-on-one…who are interested in getting more, so, to give people more
opportunities to be involved in kind of, crafting the messages, kind of
helping put together actual written pieces, so, not necessarily that they
have to do the writing, but that you’re really working with them, … but, I
think that’s a whole other set of skills that fewer people want, like, I don’t
know that all of our peer researcher team is gonna be interested doing that,
but I think there are some people who could really, who would be
interested and able, and could get a lot out of that, cuz that’s the part
that I feel people didn’t have enough opportunities to be
involved in…” Researcher
“We had like 200 people come in …at some
convention here in Toronto, and they
were dying to meet us, yes. That was
nice. It was scary.” PR
“Well, like I said, it’s their gig, and
… and I just was a peer researcher
working alongside them …I would
have done it differently. I would have…
Maybe it’s cause I don’t see it’s … To me
it’s like playing a game. I think it’s more
ethical to release it and go ‘yeah, this is
what it is’, and let other organizations
and groups take this information and go
do what they want with it.” PR
Well, I guess it’s hard to say at this point because I haven’t seen
anything since. Like, in terms of what they’re developing, or
what their report’s going to look like, or what they’re going to
discuss in it exactly. I’m not even sure. I don’t know if other
people have been included in that as of yet, but my only
understanding is that they going to launch it at some point in the
middle of September.… We’ll have to see at that point.” PR
From Transactional to Relational
• Ethical Context
• Ethical Issues Which Emerged
• Support: What PRs Needed/What Researchers provided.
• Towards a relational model.
CBR REB Content Analysis
• We conducted a Canada-wide assessment of REB documentation for
their sensitivity to CBR methodologies, processes and outcomes.
• We: (1) collected relevant REB documentation from a sample of
REBs across Canada, (2) analyzed and scored them for CBR related
criteria, and (3) searched for best practices in relation to CBR.
• In total, we reviewed the forms of 80 institutions (8 of which had 2
types of forms) with a sample of 88 forms.
Lack of Community
Sample Questions (% yes) BC Western Ontario Quebec Eastern
Does the form ask explicitly about community
involvement in identifying the rationale for the research?
10% 0% 4% 0% 0%
Does the form ask how the community was involved in
determining and identifying priority research questions?
10% 7% 4% 0% 7%
Does the form ask how the community will be involved in
various stages of the project as it moves forward?
10% 0% 0% 0% 7%
Do forms ask about risks to communities?
30% 21% 18% 18% 21%
Do forms ask about community consent (e.g. through
community leaders--elders, religious leaders, etc)?
50% 36% 18% 14% 29%
Do forms ask how partners or advisory boards will
define accountability or decision making structures?
0% 0% 0% 0% 0%
• …but we’re just asking about process….
• …but we’re just hiring them to do focus groups,
administer a questionnaire, help recruit….
Ethical Issues
• As framed by PRs
▫ Lack of communication
▫ “I think I got a ‘don’t worry about it’. A vague , kind of, don’t worry
about it. So, I’m not, I guess, um, .....I feel a little bit of a disconnect
between what the coordinators know and what’s filtered down to me.
So, I feel a little bit of, like, they’re withholding knowledge somehow,
or there’s some pressures.....maybe either they’re getting.....that I’m not
understanding, maybe. Or, if I knew, I could help. Or, if I knew....um...I feel a
little bit on the outside. Like, that I’m part of the experiment, and that
doesn’t sit that well with me. ‘Cause I want to be included in it....in the
actual ....like, I feel like....part of me thinks that, if your having the, uh, meeting
with the directors of the study, there should be at least be a representative of the
peer researchers” PR
▫ Triggering/Lack of Support
▫ “Well, for me personally, um, it was a bit of an issue because I wasn’t ….I
don’t know, I just… I… I wasn’t really prepared for that aspect of
it -for whatever reason. I mean, I had a lot of other things going on in
my head too at the time, but yeah, I wasn’t really prepared for it. It had
more of an impact than I thought it would, but that could have
been just as result of other things going on in my personal life
simultaneously. I mean, for the most part people seemed okay. There
was a couple people who got emotional and upset about certain issues
and vocalized that, but …” PR
• As framed by Researchers
▫ Adherence to procedural ethics
▫ Boundaries
▫ “…part of the debriefing session was also to re, re-highlight the
importance of confidentiality, we had done that before, but
again, after learning all that…and we wanted to double
emphasize the importance of confidentiality, but the,
while we were talking to them we realized some of the
complexities we had gotten into by having peers conduct
interview and focus groups with their own peers…” Researcher
▫ Organizational/Fiduciary
• I have fired many peer workers, and it’s always awful, it’s one of
the reasons I generally have a contract, I have a policy usually of work
expectations, it doesn’t have to be very formal, but it has to really cover
what it is, and what the consequences are, again, you know, with harm
reduction, there are certain inherent challenges, and again, it can be around
different ways of living, and functioning within a group, and so I find the
policies are really important, and I always have a kind of light to
heavy, kind of discipline model, so everything is always at first
about supporting the person and letting them know what the
expectations are, or what the next steps of the discipline or
support will be…” Researcher
Support
• From Researchers and Staff
▫ Framed as training, skills, capacities- “if we only
had more money”.
• “…you talk about providing support, and part of that support is the
training, and talking about what’s happening with the work, and
what’s going on, and then each stage there’s a refresher, ok, now
we’re at data collection, this is what we talked about, this is what
we’re doing, and then we’ve moved it forward…” Researcher
• Between PRs/To community members
▫ Emotional support, community, helping.
“We all brought our own unique talents and all of us, as far as advisory
members were concerned, each have our own ability to, you know, part of
the project was about how women support each other. And, all we did
really is we supported others who needed it at that time. We
supported each other. We supported participants. And, if at any
point when it came-up that ...you know, we'd have bad days too, right, and
we'd come into these meetings and the other people working on that project
would also provide that same positive support to, say, get us out of that
particular mood that we were just coming out of or some kind of
event that just occurred and, you know, helping us leave that behind
and focus on this project which for us was very fun, rewarding, fulfilling.”
PR
Relational Models
• Research is embedded in a set of relationships between researchers,
participants, communities, funders, institutions, and governments.
▫ examining these relationships illuminates ethical dilemmas in an
nuanced and realistic ways (including the issues of power,
control, and trust).
• This paradigm emphasizes interactions, power, responsibility, and
contextual and historical considerations in examining moral issues.
▫ King, N. M. P., Henderson, G. E., & Stein, J. (Eds.). (1999). Beyond regulations : ethics in
human subjects research Chapel Hill, NC: University of North Carolina Press.
• “Our biggest challenge is supporting the women:
finding them, bringing them to meetings, sitting
with them afterwards – the invisible work that
we don’t talk about” Researcher
▫ Need to recognize (and embrace) the many competing issues at
play in CBR projects.
▫ Need to recognize (and embrace) that pre-existing and boundary
crossing relationships may occur between PRs, other community
members, and between PRs and other project members.
▫ This reflexivity, which should be emphasized in training and
mentoring, will provide both PRs, project staff, and researchers
opportunities to reflect on how others are experiencing them
within the research team, and the community.
▫ Need to integrate reflexivity as an ethical imperative.
▫ Etherington, K. (2007). Ethical Research in Reflexive Relationships. Qualitative Inquiry,
13(5), 599-616.
Discussion
• …but how do we actually teach/integrate ethical
reflexivity?
▫ How do we create space for this?
References
Flicker, S., Travers, R., Guta, A., Macdonald, S., & Meagher, A. (2007). Ethical Dilemmas in Community-Based
Participatory Research: Recommendations for Institutional Review Boards. Journal of Urban Health, 84(4), 478-
493.
Flicker, S., & Guta, A. (2008). Ethical Approaches to Protecting Adolescent Participants in Sexual Health Research:
Alternatives to Parental Consent. . Journal of Adolescent Health., 42(1), 3-10.
Shore N. (2006) Re-Conceptualizing the Belmont Report: A Community-Based Participatory Research Perspective.
Journal of Community Practice , 14(4):5-26.
Roche, B (2008) New Directions in CBR, Wellesley Institute: http://wellesleyinstitute.com/
King, N. M. P., Henderson, G. E., & Stein, J. (Eds.). (1999). Beyond regulations : ethics in human subjects research
Chapel Hill, NC: University of North Carolina Press.
Etherington, K. (2007). Ethical Research in Reflexive Relationships. Qualitative Inquiry, 13(5), 599-616.
Special Issue of Journal of Empirical Research on Human Research Ethics, vol 2.1
www.CBPRcurriculum.info
Thank You

Contenu connexe

En vedette (12)

Session 4 discipline ( SMS )
Session 4 discipline ( SMS )Session 4 discipline ( SMS )
Session 4 discipline ( SMS )
 
Week 5 - On the discipline of PA
Week 5 - On the discipline of PAWeek 5 - On the discipline of PA
Week 5 - On the discipline of PA
 
Discipline
DisciplineDiscipline
Discipline
 
Language, society and culture
Language, society and cultureLanguage, society and culture
Language, society and culture
 
Disciplinary Literacy: Why It Matters and What We Should Do About It
Disciplinary Literacy: Why It Matters and What We Should Do About ItDisciplinary Literacy: Why It Matters and What We Should Do About It
Disciplinary Literacy: Why It Matters and What We Should Do About It
 
An Introduction to Applied Linguistics
An Introduction to Applied LinguisticsAn Introduction to Applied Linguistics
An Introduction to Applied Linguistics
 
Deped child protection policy
Deped child protection policyDeped child protection policy
Deped child protection policy
 
Linguistics vs applied linguistics
Linguistics vs applied linguisticsLinguistics vs applied linguistics
Linguistics vs applied linguistics
 
Applied Linguistics & Language Teaching
               Applied Linguistics & Language Teaching               Applied Linguistics & Language Teaching
Applied Linguistics & Language Teaching
 
School discipline rules of procedure
School discipline rules of procedureSchool discipline rules of procedure
School discipline rules of procedure
 
Correlation of subjects in school (b.ed notes)
Correlation of subjects in school (b.ed notes)Correlation of subjects in school (b.ed notes)
Correlation of subjects in school (b.ed notes)
 
Applied linguistics
Applied linguisticsApplied linguistics
Applied linguistics
 

Similaire à Toronto Public Relation is a Discipline of Depth

Teaching people, not elements
Teaching people, not elementsTeaching people, not elements
Teaching people, not elements
Shawn Moriarty
 
Community impact of the towards patient centered addiction care project
Community impact of the towards patient centered addiction care projectCommunity impact of the towards patient centered addiction care project
Community impact of the towards patient centered addiction care project
AIDSCalgary
 
1 dokumen.tips_empathize-ideate-design-thinking-define-prototype-little-time-...
1 dokumen.tips_empathize-ideate-design-thinking-define-prototype-little-time-...1 dokumen.tips_empathize-ideate-design-thinking-define-prototype-little-time-...
1 dokumen.tips_empathize-ideate-design-thinking-define-prototype-little-time-...
KrzysztofLada
 
Examples Of Capstone Reflection
Examples Of Capstone ReflectionExamples Of Capstone Reflection
Examples Of Capstone Reflection
Ashley Jean
 

Similaire à Toronto Public Relation is a Discipline of Depth (20)

COMM5600 Interviews & Focus groups TO SHARE (1).ppt
COMM5600 Interviews & Focus groups TO SHARE (1).pptCOMM5600 Interviews & Focus groups TO SHARE (1).ppt
COMM5600 Interviews & Focus groups TO SHARE (1).ppt
 
Information Outlook Journey Mapping Article - "Connecting People To Other Peo...
Information Outlook Journey Mapping Article - "Connecting People To Other Peo...Information Outlook Journey Mapping Article - "Connecting People To Other Peo...
Information Outlook Journey Mapping Article - "Connecting People To Other Peo...
 
Managing Emergence
Managing EmergenceManaging Emergence
Managing Emergence
 
Teaching people, not elements
Teaching people, not elementsTeaching people, not elements
Teaching people, not elements
 
Community impact of the towards patient centered addiction care project
Community impact of the towards patient centered addiction care projectCommunity impact of the towards patient centered addiction care project
Community impact of the towards patient centered addiction care project
 
Great Fundraising Events - AFP ICON 2017
Great Fundraising Events - AFP ICON 2017Great Fundraising Events - AFP ICON 2017
Great Fundraising Events - AFP ICON 2017
 
Intro to UX
Intro to UXIntro to UX
Intro to UX
 
Design Thinking CHAT
Design Thinking CHATDesign Thinking CHAT
Design Thinking CHAT
 
Measuring impact
Measuring impactMeasuring impact
Measuring impact
 
CoPs: 00-Teachers, Non-Secret Agents of Change
CoPs: 00-Teachers, Non-Secret Agents of ChangeCoPs: 00-Teachers, Non-Secret Agents of Change
CoPs: 00-Teachers, Non-Secret Agents of Change
 
Chapters 3, 4, and 5
Chapters 3, 4, and 5Chapters 3, 4, and 5
Chapters 3, 4, and 5
 
Reflective Practice, Collaboration, and Stakeholder Communication
Reflective Practice, Collaboration, and Stakeholder CommunicationReflective Practice, Collaboration, and Stakeholder Communication
Reflective Practice, Collaboration, and Stakeholder Communication
 
1 dokumen.tips_empathize-ideate-design-thinking-define-prototype-little-time-...
1 dokumen.tips_empathize-ideate-design-thinking-define-prototype-little-time-...1 dokumen.tips_empathize-ideate-design-thinking-define-prototype-little-time-...
1 dokumen.tips_empathize-ideate-design-thinking-define-prototype-little-time-...
 
Mastering a New Language for Student Development: Considering a Broader Theor...
Mastering a New Language for Student Development: Considering a Broader Theor...Mastering a New Language for Student Development: Considering a Broader Theor...
Mastering a New Language for Student Development: Considering a Broader Theor...
 
Creating conditions for meaningful research participation
Creating conditions for meaningful research participationCreating conditions for meaningful research participation
Creating conditions for meaningful research participation
 
Reuben Stanton - Design Research Australia 2018
Reuben Stanton - Design Research Australia 2018Reuben Stanton - Design Research Australia 2018
Reuben Stanton - Design Research Australia 2018
 
Design for future technologies
Design for future technologiesDesign for future technologies
Design for future technologies
 
Lecture 3.
Lecture 3.Lecture 3.
Lecture 3.
 
Dialogue to Change For Education the Works for All
Dialogue to Change For Education the Works for AllDialogue to Change For Education the Works for All
Dialogue to Change For Education the Works for All
 
Examples Of Capstone Reflection
Examples Of Capstone ReflectionExamples Of Capstone Reflection
Examples Of Capstone Reflection
 

Dernier

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
Cara Menggugurkan Kandungan 087776558899
 

Dernier (20)

Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
 
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfSP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdf
 
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdfChoosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
 
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
 
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
 
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalMajor SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com
 
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
 

Toronto Public Relation is a Discipline of Depth

  • 1.
  • 2. • This same principle applies to the selection of a Toronto public relations and Toronto marketing firm. Effective public relations does not happen by gravitational pull; rather, it is the result of incisive strategy skillfully executed, managed and measured. It can be taught in school but it is learned only through experience.
  • 3. • Best Toronto Public relations is commonly mistaken as the domain of generalists. At many advertising firms in Toronto, paint by number strategy drives fill in the blank planning to generate cookie cutter crusades.
  • 4. Contrary to popular misconception, Toronto's best PR with an impact is the discipline of depth. In now a day business world, successful practitioners are those who can step out-side the box of traditional firm practice, and squeeze the communications trends that are working now a day.
  • 5. Indeed, best digital media consumers now have the power to create their own messaging and counter corporate messaging that they feel is imprecise.
  • 6. 6 For more information on fabulous PR agency Toronto service, look into the information available online; these will certainly assist you discover to locate the company activity supervisors! For more detail visit it. Email: info@buzzpr.ca Phone:416 777 (2899) Site: http://www.buzzpr.ca/
  • 7. 7
  • 8. Peer Research Peer researchers are member of the target community being studied who are trained to participate as co- researchers. Community members contribute their expertise by providing lived experience, divergent perspectives, and alternative approaches. Tait, L., & Lester, H. (2005). Encouraging user involvement in mental health services. Adv Psychiatr Treat, 11(3), 168-175.
  • 9. Peer Research Study To examine the process of bringing together peer researchers from various contexts. Compare the theory of Peer Research with the actual practice Peer Research Explore ethical, social and practical issues that are unique to Peer Research models. .
  • 10. Method Participants were recruited from Wellesley Institute funded projects involving members from diverse communities Individuals with a lived experience of homelessness, HIV/AIDS, Newcomers/Immigrants, Trans-women, and psychiatric consumer/survivors. The projects reviewed employed diverse methodologies and had varying levels of PR engagement (participation and autonomy). 18 in depth interview with Peer Researchers from various project & 2 focus groups with community based researchers and service providers.
  • 11. Analysis Interviews and focus groups were recorded and transcribed. As we begin the formal analysis, we wanted to highlight some early observations that have emerged in the interviews focus groups, and the materials developed for peer research studies. Our analysis begins with the following focus: ▫ According to general codes, themes and sub-themes ▫ Comparisons will be made between members of the same research team (intra-group) ▫ Comparisons will also be made between research projects (inter- group) ▫ Comparisons will be made by range and type of involvement of peer researchers
  • 12. Surfacing Theory • Evolution of CBR • Separation of Theory and Practice
  • 13. Nine Key Principles of CBR CBPR recognizes community as a unit of identity. CBPR builds on strengths and resources within the community. CBPR facilitates collaborative, equitable partnerships in all phases of the research, involving an empowering and power-sharing process that attends to social inequalities. CBPR promotes co-learning and capacity building among partners. CBPR integrates and achieves a balance between research and action for the mutual benefit of all partners. CBPR emphasizes local relevance of public health problems and ecological perspectives that recognize and attend to the multiple determinants of health and disease. CBPR involves systems development through a cyclical and iterative process. CBPR disseminates findings and knowledge gained to all partners and involves all partners in the dissemination process. CBPR involves a long-term process and commitment. (Israel et al 2003)
  • 14. Distillation • Driving concepts in ‘Peer Research’  ‘inclusiveness’ and ‘partnership’  ‘lived experience’  ‘empowerment’
  • 15. • “Not just a collaborative way of working, [it] has ideological value working with people to create meaning” • “Having people from the community being the ones interviewing street youth – I think – will bring a higher level of honesty and comfort” Researchers
  • 16. “ I think overall the use peer research is invaluable.. Just because there’s an instant bond there. You know, you’re.. when you talk to them on the telephone, making it the first interview process, you disclose that you’re positive and there’s an instant bond. You both speak the same language. Uh, you know the same problems” PR “I think the term ‘peer’ is almost misleading, or not sort of defined… because does the mean.. Yes I’ve had that experience but does that mean that I am a peer of everyone that has had that experience? I mean it is something that we have in common… but I’m not… I think the word peer is somewhat misleading because it involves.. It suggests some type of relationship or further understanding..” PR
  • 17.
  • 18. • “…the ground work was there, and was going towards there, so it was very easy for me to sort of take on, when I started, there was a couple of other triggers that sort of led to that, our sort of strategic decision to adopt this peer researcher model of research, within community based, we were, there was sort of struggling with some of our community based research projects, where community members were feeling that their participation was very nominal, they were sitting on reference groups or advisory committees, they would be sometimes only contacted later on, so we wanted to find a better, more inclusive democratic model…”Researcher
  • 20. Planning • Whose idea? • Peer researcher point of entry • Participatory, centralized, skills • Defining roles and responsibilities ▫ Investigators ▫ Interviewer ▫ Advisory ▫ Staff
  • 21. • “I didn’t have much of a role in planning or informing the process, uh, not really, I mean aside from just sort of reviewing what was in the questionnaire or the resource schedule… and we had some sessions where we all looked at it and they sort of changed some questions around based on the input of the peer researchers.” ▫ Peer Researcher
  • 22. “People need to know where they stand and people also need to know that we all understand each other’s roles in the same way. They are important conversations to have. … just to feel out how people understood the roles in terms of hierarchy and power ….I mean it’s not power over in terms of you’re a lesser of a person because you don’t have letters behind your name or anything like that.” Researcher
  • 23. Training • Who gets trained? • What does training entail? • One off, ongoing?
  • 24. “…like right at the beginning we did a bunch of formalized training sessions… and you know, on, what is community based research, what is a survey, and then some of the ethics, and how to actually administer a survey, and then also, what do you do with difficult scenarios, how do you deal with crises, all those kinds of things, uhm, and then we had weekly meetings as well, that were part partly to just sort of, logistics, like to schedule people, to pay them etc, but then the other piece of them was to debrief, to kind of do training, to be like “what’s happening that’s difficult, how do we deal with it?”, like problems solve, that kind of stuff, so that was kind of the ongoing training piece.” ▫ Researcher
  • 25. Data collection • Timelines • Supervision • Preparation
  • 26. They set-up interviews for us and they explained to us what’s gonna…what we’re gonna do and how we’re gonna do it and how much time we’re going to allot ourselves time to coverthis….” Peer Researcher “So we had to find out all about the drop-ins, shelters, and whatever. …So, we created our flyers, we went out in two’s. Then when we facilitated, if there were five people, each one get equal share. Because you do facilitation, then you do note taking …”Peer Researcher
  • 27. Analysis • Skill sets • Process • Who is involved, when • Timelines
  • 28. “Yeah, we had a few sessions after - after all of the site visits were done- we had a few sessions were we…they provided sort of a mini report on the breakdown of the numbers, and we sort of divided into little groups and focused on sections and we just wrote different comments about, you know, what does that number look like, what could be done with that data, like, what kind of argument could you make for, you know, expanding programs, or just, you know, the issue in general.” PR “…one of the places where I don’t think this project is as strong as I think it could have been is around the analysis, how you do a kind of analysis of what becomes text based material, cuz after you’ve got stuff transcribed, …how do you do that with a group of people who don’t relate easily to text, so that feels to me that its not only a problem with, that it’s a bigger problem, and I don’t have a lot of wisdom on it…” Researcher
  • 29. Dissemination • Form • Frequency • Spokesperson • Appropriate messenger • Who is the audience • What is the message?
  • 30. “…the one other thing that I think I would like to do differently …uhm, is to have people more, to work more intensively with like a few people, like one-on-one…who are interested in getting more, so, to give people more opportunities to be involved in kind of, crafting the messages, kind of helping put together actual written pieces, so, not necessarily that they have to do the writing, but that you’re really working with them, … but, I think that’s a whole other set of skills that fewer people want, like, I don’t know that all of our peer researcher team is gonna be interested doing that, but I think there are some people who could really, who would be interested and able, and could get a lot out of that, cuz that’s the part that I feel people didn’t have enough opportunities to be involved in…” Researcher
  • 31. “We had like 200 people come in …at some convention here in Toronto, and they were dying to meet us, yes. That was nice. It was scary.” PR “Well, like I said, it’s their gig, and … and I just was a peer researcher working alongside them …I would have done it differently. I would have… Maybe it’s cause I don’t see it’s … To me it’s like playing a game. I think it’s more ethical to release it and go ‘yeah, this is what it is’, and let other organizations and groups take this information and go do what they want with it.” PR
  • 32. Well, I guess it’s hard to say at this point because I haven’t seen anything since. Like, in terms of what they’re developing, or what their report’s going to look like, or what they’re going to discuss in it exactly. I’m not even sure. I don’t know if other people have been included in that as of yet, but my only understanding is that they going to launch it at some point in the middle of September.… We’ll have to see at that point.” PR
  • 33. From Transactional to Relational • Ethical Context • Ethical Issues Which Emerged • Support: What PRs Needed/What Researchers provided. • Towards a relational model.
  • 34. CBR REB Content Analysis • We conducted a Canada-wide assessment of REB documentation for their sensitivity to CBR methodologies, processes and outcomes. • We: (1) collected relevant REB documentation from a sample of REBs across Canada, (2) analyzed and scored them for CBR related criteria, and (3) searched for best practices in relation to CBR. • In total, we reviewed the forms of 80 institutions (8 of which had 2 types of forms) with a sample of 88 forms.
  • 35. Lack of Community Sample Questions (% yes) BC Western Ontario Quebec Eastern Does the form ask explicitly about community involvement in identifying the rationale for the research? 10% 0% 4% 0% 0% Does the form ask how the community was involved in determining and identifying priority research questions? 10% 7% 4% 0% 7% Does the form ask how the community will be involved in various stages of the project as it moves forward? 10% 0% 0% 0% 7% Do forms ask about risks to communities? 30% 21% 18% 18% 21% Do forms ask about community consent (e.g. through community leaders--elders, religious leaders, etc)? 50% 36% 18% 14% 29% Do forms ask how partners or advisory boards will define accountability or decision making structures? 0% 0% 0% 0% 0%
  • 36. • …but we’re just asking about process…. • …but we’re just hiring them to do focus groups, administer a questionnaire, help recruit….
  • 37. Ethical Issues • As framed by PRs ▫ Lack of communication ▫ “I think I got a ‘don’t worry about it’. A vague , kind of, don’t worry about it. So, I’m not, I guess, um, .....I feel a little bit of a disconnect between what the coordinators know and what’s filtered down to me. So, I feel a little bit of, like, they’re withholding knowledge somehow, or there’s some pressures.....maybe either they’re getting.....that I’m not understanding, maybe. Or, if I knew, I could help. Or, if I knew....um...I feel a little bit on the outside. Like, that I’m part of the experiment, and that doesn’t sit that well with me. ‘Cause I want to be included in it....in the actual ....like, I feel like....part of me thinks that, if your having the, uh, meeting with the directors of the study, there should be at least be a representative of the peer researchers” PR
  • 38. ▫ Triggering/Lack of Support ▫ “Well, for me personally, um, it was a bit of an issue because I wasn’t ….I don’t know, I just… I… I wasn’t really prepared for that aspect of it -for whatever reason. I mean, I had a lot of other things going on in my head too at the time, but yeah, I wasn’t really prepared for it. It had more of an impact than I thought it would, but that could have been just as result of other things going on in my personal life simultaneously. I mean, for the most part people seemed okay. There was a couple people who got emotional and upset about certain issues and vocalized that, but …” PR
  • 39. • As framed by Researchers ▫ Adherence to procedural ethics ▫ Boundaries ▫ “…part of the debriefing session was also to re, re-highlight the importance of confidentiality, we had done that before, but again, after learning all that…and we wanted to double emphasize the importance of confidentiality, but the, while we were talking to them we realized some of the complexities we had gotten into by having peers conduct interview and focus groups with their own peers…” Researcher
  • 40. ▫ Organizational/Fiduciary • I have fired many peer workers, and it’s always awful, it’s one of the reasons I generally have a contract, I have a policy usually of work expectations, it doesn’t have to be very formal, but it has to really cover what it is, and what the consequences are, again, you know, with harm reduction, there are certain inherent challenges, and again, it can be around different ways of living, and functioning within a group, and so I find the policies are really important, and I always have a kind of light to heavy, kind of discipline model, so everything is always at first about supporting the person and letting them know what the expectations are, or what the next steps of the discipline or support will be…” Researcher
  • 41. Support • From Researchers and Staff ▫ Framed as training, skills, capacities- “if we only had more money”. • “…you talk about providing support, and part of that support is the training, and talking about what’s happening with the work, and what’s going on, and then each stage there’s a refresher, ok, now we’re at data collection, this is what we talked about, this is what we’re doing, and then we’ve moved it forward…” Researcher
  • 42. • Between PRs/To community members ▫ Emotional support, community, helping. “We all brought our own unique talents and all of us, as far as advisory members were concerned, each have our own ability to, you know, part of the project was about how women support each other. And, all we did really is we supported others who needed it at that time. We supported each other. We supported participants. And, if at any point when it came-up that ...you know, we'd have bad days too, right, and we'd come into these meetings and the other people working on that project would also provide that same positive support to, say, get us out of that particular mood that we were just coming out of or some kind of event that just occurred and, you know, helping us leave that behind and focus on this project which for us was very fun, rewarding, fulfilling.” PR
  • 43. Relational Models • Research is embedded in a set of relationships between researchers, participants, communities, funders, institutions, and governments. ▫ examining these relationships illuminates ethical dilemmas in an nuanced and realistic ways (including the issues of power, control, and trust). • This paradigm emphasizes interactions, power, responsibility, and contextual and historical considerations in examining moral issues. ▫ King, N. M. P., Henderson, G. E., & Stein, J. (Eds.). (1999). Beyond regulations : ethics in human subjects research Chapel Hill, NC: University of North Carolina Press.
  • 44. • “Our biggest challenge is supporting the women: finding them, bringing them to meetings, sitting with them afterwards – the invisible work that we don’t talk about” Researcher
  • 45. ▫ Need to recognize (and embrace) the many competing issues at play in CBR projects. ▫ Need to recognize (and embrace) that pre-existing and boundary crossing relationships may occur between PRs, other community members, and between PRs and other project members. ▫ This reflexivity, which should be emphasized in training and mentoring, will provide both PRs, project staff, and researchers opportunities to reflect on how others are experiencing them within the research team, and the community. ▫ Need to integrate reflexivity as an ethical imperative. ▫ Etherington, K. (2007). Ethical Research in Reflexive Relationships. Qualitative Inquiry, 13(5), 599-616.
  • 46. Discussion • …but how do we actually teach/integrate ethical reflexivity? ▫ How do we create space for this?
  • 47. References Flicker, S., Travers, R., Guta, A., Macdonald, S., & Meagher, A. (2007). Ethical Dilemmas in Community-Based Participatory Research: Recommendations for Institutional Review Boards. Journal of Urban Health, 84(4), 478- 493. Flicker, S., & Guta, A. (2008). Ethical Approaches to Protecting Adolescent Participants in Sexual Health Research: Alternatives to Parental Consent. . Journal of Adolescent Health., 42(1), 3-10. Shore N. (2006) Re-Conceptualizing the Belmont Report: A Community-Based Participatory Research Perspective. Journal of Community Practice , 14(4):5-26. Roche, B (2008) New Directions in CBR, Wellesley Institute: http://wellesleyinstitute.com/ King, N. M. P., Henderson, G. E., & Stein, J. (Eds.). (1999). Beyond regulations : ethics in human subjects research Chapel Hill, NC: University of North Carolina Press. Etherington, K. (2007). Ethical Research in Reflexive Relationships. Qualitative Inquiry, 13(5), 599-616. Special Issue of Journal of Empirical Research on Human Research Ethics, vol 2.1 www.CBPRcurriculum.info