Kachingle final

•

0 j'aime•204 vues

Robin Marahatta

Kachingle Presentation Slides used at RJI symposium on ‘Solving Journalism's Business Problems Today’

Technologie

Tyler Beckett MBA – Marketing USA Tise Okuonghae MBA – Finance Nigeria The KACHINGLETeam Tyler Beckett MBA – Marketing Missouri, USA Robin Marahatta MBA – Finance Nepal Wei Peng M.A. Journalism China

KACHINGLE ? How do you get people to pay for free content? $

TASKS Project Overview Qualitative Research Marketing

FOCUS GROUP Issues Raised ,[object Object]

What is the benefit? (Value Proposition),[object Object]

Our Marketing Approach Trustworthy? Can I Kachingle my favorite site? Free Trial! KachingleX ,[object Object],[object Object]

Used ads to draw out the user’s thoughts

The AD Experiment Appeal to User’s altruism…

Summary of Results It was 62% more effective to appeal to ego So what?

KACHINGLE For ALL KACHINGLE BASIC $ KACHINGLE PREMIUM $

Recommandé

4 Ways Your Advocates Will Help Start A MovementInfluitive

Unlocking Advocacy With Effective Customer OnboardingInfluitive

The Prosumer Age is Here: How to Tap Into the Hidden Power of your Producer/C...Influitive

How To Get Customer Advocacy FundedInfluitive

Employee Engagement: Taking Care Of Your CabinInfluitive

030810 high performing sales professionals in 2010Michaela Herzberg

The Advocacy Advantage: Making Your Community Come AliveInfluitive

The C Factor: A Customer-Driven Growth FrameworkInfluitive

Recommandé

4 Ways Your Advocates Will Help Start A MovementInfluitive

Unlocking Advocacy With Effective Customer OnboardingInfluitive

The Prosumer Age is Here: How to Tap Into the Hidden Power of your Producer/C...Influitive

How To Get Customer Advocacy FundedInfluitive

Employee Engagement: Taking Care Of Your CabinInfluitive

030810 high performing sales professionals in 2010Michaela Herzberg

The Advocacy Advantage: Making Your Community Come AliveInfluitive

The C Factor: A Customer-Driven Growth FrameworkInfluitive

Advocacy and Authenticity: The Foundations Of Market PowerInfluitive

Balanced scorecardMohit Singla

Toby murdock content marketing now conf _2012_content management_day1dlvr.it

4 Ways to Embed the Customer Voice in Your OrganizationInfluitive

Branding in the inbound ageMarc Amigone

Why Small Businesses Need a Website and Social Media ProgramGeorge Sloane

Geek SeoAnn Evanston

Know SummitHRD in only 3 minutesJimPoland.com, 140coach.com, SummitHRD.com

What is planning? Wunderman explains.Wunderman

Facebook Ads: Your Inbound Marketing Program's Secret WeaponJaxzenMarketing

Customer-First Marketing: How the Global Leadership Summit created a testing ...MECLABS Institute

Social media seminar editGas Street Works

Social media seminar Gas Street Works

CC2009 Lois KellySeismonaut

Evaluate a facebook campaignengy magdy

Estela Kun & John AbbottDNX

Marketing 3.0Jigar Chaudhari

MME Process BookJessica Sijia Bao

GenFKD C12 Presentationdzurban

Usability Coach Y ShekYvonne Shek

Native Advertising & Influencer Marketing MasterclassGetCraft

Carving Your Marketing StrategyEric Seyram A.

Contenu connexe

Tendances

Advocacy and Authenticity: The Foundations Of Market PowerInfluitive

Balanced scorecardMohit Singla

Toby murdock content marketing now conf _2012_content management_day1dlvr.it

4 Ways to Embed the Customer Voice in Your OrganizationInfluitive

Branding in the inbound ageMarc Amigone

Why Small Businesses Need a Website and Social Media ProgramGeorge Sloane

Geek SeoAnn Evanston

Know SummitHRD in only 3 minutesJimPoland.com, 140coach.com, SummitHRD.com

What is planning? Wunderman explains.Wunderman

Facebook Ads: Your Inbound Marketing Program's Secret WeaponJaxzenMarketing

Tendances (10)

Advocacy and Authenticity: The Foundations Of Market Power

Balanced scorecard

Toby murdock content marketing now conf _2012_content management_day1

4 Ways to Embed the Customer Voice in Your Organization

Branding in the inbound age

Why Small Businesses Need a Website and Social Media Program

Geek Seo

Know SummitHRD in only 3 minutes

What is planning? Wunderman explains.

Facebook Ads: Your Inbound Marketing Program's Secret Weapon

Similaire à Kachingle final

Customer-First Marketing: How the Global Leadership Summit created a testing ...MECLABS Institute

Social media seminar editGas Street Works

Social media seminar Gas Street Works

CC2009 Lois KellySeismonaut

Evaluate a facebook campaignengy magdy

Estela Kun & John AbbottDNX

Marketing 3.0Jigar Chaudhari

MME Process BookJessica Sijia Bao

GenFKD C12 Presentationdzurban

Usability Coach Y ShekYvonne Shek

Native Advertising & Influencer Marketing MasterclassGetCraft

Carving Your Marketing StrategyEric Seyram A.

digital marketing - project 3 part 2 facebook campaign evaluationJyothi Reddy

Content marketing 101James Perry

Content Marketing 101 Masterclass for the Institute of Directors - Young Dire...Dean Langasco

SXSWi 2015 Value Proposition is MudJacob Shin

How to stand out between competitors by christopher tobingKoinWorks

Marketing ConceptsMudassar Salman

Hvordan beregne avkastningen på din Content Marketing? Her er 10 formler!Content Marketing Norge

Business Development and Marketing Strategy: A Short Course for EntrepreneursKevin Willemse

Similaire à Kachingle final (20)

Customer-First Marketing: How the Global Leadership Summit created a testing ...

Social media seminar edit

Social media seminar

CC2009 Lois Kelly

Evaluate a facebook campaign

Estela Kun & John Abbott

Marketing 3.0

MME Process Book

GenFKD C12 Presentation

Usability Coach Y Shek

Native Advertising & Influencer Marketing Masterclass

Carving Your Marketing Strategy

digital marketing - project 3 part 2 facebook campaign evaluation

Content marketing 101

Content Marketing 101 Masterclass for the Institute of Directors - Young Dire...

SXSWi 2015 Value Proposition is Mud

How to stand out between competitors by christopher tobing

Marketing Concepts

Hvordan beregne avkastningen på din Content Marketing? Her er 10 formler!

Business Development and Marketing Strategy: A Short Course for Entrepreneurs

Dernier

Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersThousandEyes

[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745

How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes

08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls

08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls

Injustice - Developers Among Us (SciFiDevCon 2024)Allon Mureinik

SQL Database Design For Developers at php[tek] 2024Scott Keck-Warren

Swan(sea) Song – personal research during my six years at Swansea ... and bey...Alan Dix

08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls

Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...HostedbyConfluent

AI as an Interface for Commercial BuildingsMemoori

Benefits Of Flutter Compared To Other FrameworksSoftradix Technologies

FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhisoniya singh

Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 3652toLead Limited

Maximizing Board Effectiveness 2024 Webinar.pptxOnBoard

04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG

Pigging Solutions Piggable Sweeping ElbowsPigging Solutions

Pigging Solutions in Pet Food ManufacturingPigging Solutions

My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar

Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko

Dernier (20)

Enhancing Worker Digital Experience: A Hands-on Workshop for Partners

[2024]Digital Global Overview Report 2024 Meltwater.pdf

How to Troubleshoot Apps for the Modern Connected Worker

08448380779 Call Girls In Friends Colony Women Seeking Men

08448380779 Call Girls In Civil Lines Women Seeking Men

Injustice - Developers Among Us (SciFiDevCon 2024)

SQL Database Design For Developers at php[tek] 2024

Swan(sea) Song – personal research during my six years at Swansea ... and bey...

08448380779 Call Girls In Diplomatic Enclave Women Seeking Men

Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...

AI as an Interface for Commercial Buildings

Benefits Of Flutter Compared To Other Frameworks

FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi

Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365

Maximizing Board Effectiveness 2024 Webinar.pptx

04-2024-HHUG-Sales-and-Marketing-Alignment.pptx

Pigging Solutions Piggable Sweeping Elbows

Pigging Solutions in Pet Food Manufacturing

My Hashitalk Indonesia April 2024 Presentation

Handwritten Text Recognition for manuscripts and early printed texts

Kachingle final

1. k kachingle

2. Tyler Beckett MBA – Marketing USA Tise Okuonghae MBA – Finance Nigeria The KACHINGLETeam Tyler Beckett MBA – Marketing Missouri, USA Robin Marahatta MBA – Finance Nepal Wei Peng M.A. Journalism China

3. KACHINGLE ? How do you get people to pay for free content? $

4. TASKS Project Overview Qualitative Research Marketing

6. Not Trustworthy

9. Used ads to draw out the user’s thoughts

10.

11. The AD Experiment Appeal to User’s altruism…

12. The AD Experiment Appeal to User’s Ego…

13. Summary of Results It was 62% more effective to appeal to ego So what?

14. KACHINGLE The Future $

15. Sticky Medallion

16. KACHINGLE For ALL KACHINGLE BASIC $ KACHINGLE PREMIUM $

17. k kachingle