This document discusses empowering frontline employees and the challenges that come with it. It defines empowerment as "granting power, right, or authority to perform acts or duties" with autonomy, purpose and choice. It argues that for empowerment to work rules need clear purpose, intelligent enforcement, positive peer pressure, and employee input. Frontline managers can empower employees but sometimes don't due to self-preservation, fear or wanting to hoard information and power. For empowerment to stick managers must provide feedback, coach through mistakes, and recognize employees, while leaders must provide training, technology, rewards budgets, tools and access to data. Overall empowerment requires sharing information between all levels.