International Imc

THE INTERNATIONAL ENVIRONMENT FOR PROMOTION and IMC 7.1

Cultural Communications ,[object Object],[object Object],[object Object]

Importance of International Communication ,[object Object],[object Object],[object Object],[object Object],[object Object]

Importance and Rise of International Communication (con’t) ,[object Object],[object Object],[object Object],[object Object]

Overcoming Cultural Barriers in International Promotion ,[object Object],[object Object],[object Object],[object Object]

How Might This American Ad Be Viewed as Ethnocentric 7.6

Overcoming Cultural Barriers in International Promotion (con’t) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Challenges in International Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

International Markets Prefer Different Creative Executions 7.9

Challenges in International Sales Promotion, Direct Marketing and e-Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object]

Challenges in International Sales Promotion, Direct Marketing and e-Commerce (con’t) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Challenges in International Sales Promotion, Direct Marketing and e-Commerce (con’t) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Challenges in International Sales Promotion, Direct Marketing and e-Commerce (con’t) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Challenges in International Sales Promotion, Direct Marketing and e-Commerce (con’t) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Promotions in International Markets Must be Researched for Regulation and Legality 7.15

Challenges in International Public Relations ,[object Object],7.16

Promotion Agencies Around the World ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Standardized vs. Promotional Customized Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Certain Product Lend Themselves to Standardized Campaigns 7.19

Standardized vs. Promotional Customized Campaigns (con’t) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Challenges in Developing & Managing A Global Sales Force ,[object Object],[object Object],[object Object],[object Object],[object Object]

Challenges in Developing & Managing A Global Sales Force ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

International Imc

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International Imc