Les Binet's Presentation

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Les Binet's presentation from the IPA strategy group debate on "Is the digital revolution killing TV advertising?" in London on 1st August 2007.

Divertissement et humour Technologie

Is the digital revolution killing TV advertising? Les Binet DDB Matrix

“The 30 second ad is dead” ,[object Object],[object Object],[object Object]

Youngsters watch a bit less TV. But then they always have done.

Total TV viewing is static. Commercial viewing is rising .

Fragmentation is reducing the cost of reaching people with TV.

TV is becoming more effective, not less.

The IPA dataBANK shows that… ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Future ,[object Object],[object Object],[object Object],[object Object],[object Object]

The future looks bright for TV advertising

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Les Binet's Presentation

1. Is the digital revolution killing TV advertising? Les Binet DDB Matrix

3. “ Bollocks!”

4. Youngsters watch a bit less TV. But then they always have done.

5. Total TV viewing is static. Commercial viewing is rising .

6. Fragmentation is reducing the cost of reaching people with TV.

7. TV is becoming more effective, not less.

10. The future looks bright for TV advertising