Same presentation, just with notes

1. Preparing for Your Career
@robkellas
linkedin.com/in/robkellas

2. Intro
(about me)
From the UK
Served an LDS mission in Ireland
Studied Communication at BYU-I
Graduated in April 2009
Taught & developed New Media Strategies & Tactics class at BYU-I
Product Manager at Deseret Digital Media for 2+ yrs

3. Networking
(what helped you to network?)
Internship Expeditions LinkedIn
• Get a feel for the right fit for you* • The Facebook for professional networking
• Find out what paths lead to what destinations** • The NYT of industry news
• Know the culture behind your industry
Follow up after initial contact
• It’s an opportunity to make a great impression Twitter
and develop a positive and memorable • Focus on building a spamless network
relationship with someone in the industry • Use #hashtags at events or @mention company
accounts to get noticed
Network with your professors
• If they can’t recommend you, you’re in trouble :/
* In the interview process “fit” accounts for more than 50% of qualification
**Where are you the most comfortable? Agency, Corporation, big company, small company?
Each type has its own benefits and drawbacks. Make sure you know what they are.

4. Application
(what has helped you most in your career?)
Iterative application Attitude
• Taking applicable assignments very seriously • There is a lot more to BYU-Idaho than just
• Freelance work graduating
• iComm/Alloy Agency • Applying the Learning Model
• You receive in proportion to your preparation
Keeping up-to-date on the industry
• AdAge newsletters (https://adage.com/ Learn web publishing basics
register.php) • Know how to publish with Wordpress
• LinkedIn news • Know the basics of HTML
• Twitter • Know at least the very basics front-end
technologies*
* I consider my technical strengths as an important factor of what sets me apart
professionally. However this will depend on your industry, but today you cannot be relevant
in the industry of communication without at least the basic knowledge. Don’t be lazy, learn it.

5. Missing Pieces
(what I wish I learned more of in college)
Writing skills
Yes, I know they are seemingly boring but they are really beneficial
Statistics & Accounting
Yes, they have as much creativity as a Geo Metro but if you want to
move on to do an MBA, you’ll likely need those classes
* I consider my technical strengths as an important factor of what sets me apart
professionally. However this will depend on your industry, but today you cannot be relevant
in the industry of communication without at least the basic knowledge. Don’t be lazy, learn it.

6. Pointers
(some free, friendly advice)
Leadership Use your Résumé as a vision document
• Look at the leadership of the companies you are • Each semester write down what you want your
interested in* resume to look like when you graduate and then
• Do they lead well? work on reaching those goals
• Do they foster innovation and autonomy?
• Do they help direct/shape the industry?
Maintain goals/focus
• Chances are you’re not going to be at your first
company for your entire career.
• What experience/knowledge do you want
to leave with?
• Think experience first, compensation
second

7. Questions

8. Internship Opportunity
(Community Manager for OK.com)
Become part of a growing team that owns one of
the most valuable domains on the web
Build and develop a Chief Trusted Reviewer
Network that will review all types of media
Work with several communities and incentivize
ratings and reviews with prizes
Candidate must be an excellent writer, be very
familiar with the mommy blogosphere and know
how to publish on the web (HTML)
Start next semester
Paid

9. Preparing for Your Career
@robkellas
linkedin.com/in/robkellas