This document discusses how businesses can use podcasting to improve communications. It provides examples of how a small business owner named Jill created a podcast to promote her nappy service and how her potential customer Jane discovers and listens to the podcast. The document outlines the basic process for creating a podcast, required equipment, hosting services available, and how both small and large businesses have adopted podcasting for various purposes like marketing, advertising, training and communicating with customers.
Podcasting - Business at the Speed of Sound - briefing by Rob Marchant
1. Rob Marchant presents…. Here is a title that is in a box First presented: 2007 At: eBusiness Club Podcasting – Business at The Speed of Sound - A Briefing
2. Podcasting “ Business at the Speed of Sound” Dr Rob Marchant
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4. Business communications are changing from this…. Investors Customers Prospects Press/Analysts Partners Employees Potential Employees Influencers MESSAGES Competitors
5. … to this… Through Web 2.0: Social Networks, Podcasts , Blogs, Wikis etc. Investors Customers Prospects Press/Analysts Partners Employees Potential Employees Influencers MESSAGES Competitors
10. Jill’s using some special software off the internet to help with the podcasts… Audacity – free software for recording and editing the podcast, adding music and effects. http://audacity.sourceforge.net
11. … and Libsyn* Which hosts Jane’s podcasts, adds the RSS stuff and makes sure people can find the podcasts when they search the internet or look in iTunes. *Other services are available
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13. How does Jane get the podcasts?.... iTunes: www.apple.com/itunes
30. Find out more… www.podcastusermagazine.com http;//audacity.sourceforge.net Look out for more events from Business Link & eBusiness Club: www.businesslinkeastmidlands.co.uk www.ebusinessclub.biz
33. Here is a title that is in a box For more information …. visit my blog: www.robmarchant.typepad.com my website: www.cinnamontraining.com or email: [email_address]
