This document discusses several topics including the music industry on Twitter, cyborg anthropology, the effects of technology on humans, and growing relationships online. It notes that advertising will subsidize fees for digital media libraries and that a smaller audience is enough to support a show if they genuinely enjoy it. The document concludes by recommending growing relationships, cultivating niche interests, disintermediating partnerships, and taking action even if it's small.

1. A good horse runs even
at the shadow of the whip
bostonian
13:49:48, Mon Aug 20, 2012

2. “ People are stunned to
hear that one
company has data
files on 185 million
Americans. ”
—Ralph Nader

3. Art is the illusion of spontaneity.
· Music Industry: so now you are on Twitter so what
should you do next?
· EGOsystem becomes ECOsystem, yelling becomes
talking, traditional Marketing.
· Don't just sell the copy of the content sell everything
around it.
· As Fritjof Capra notes, "the network is a pattern that is
common to all life.

4. Do you love anyone enough to give them your last
Rolo
Synthesize cross-platform markets

5. In a court of fowls, the cockroach never wins his
case.
· CYBORG ANTROPOLOGY A framework for
understanding the effects of objects and technology on
humans and culture.
· Most of the future value may just be around the content,
not just in the content.
· We're curious about unknown products, especially as it
relates to a potential for producing new spaces for the
common.
· These historical constraints of thinking are evident in the
language we use to describe the world around us.

6. “ Civilization advances
by extending the
number of important
operations which we
can perform without
thinking of them. ”
—Alfred North Whitehead

7. A fool judges people by the presents they give him.
(Chinese Proverb)
· Of course, as in television and radio, advertising is one
of the key factors that will subsidize the DML fees.
· However, if you were to post that you were happy twice
a week for a month the data becomes quantifiable.
· A smaller audience who really digs it is enough to
support the show.
· Slough, made famous by the hit UK TV sitcom The
Office, is rarely looked upon in a favourable light.

8. In conclusion
· Grow killer relationships
· Cultivate long-tail niches
· Disintermediate turn-key partnerships
· and remember: Do something, even if it's nothing.

9. Thank You
Contact Details
http://bostonian.weavrs.info/
@bostonian

10. Credits
This presentation is licensed by bostonian http://bostonian.weavrs.info/ using Creative Commons V3 BY-SA-
NC
This presentation includes media also licensed using Creative Commons BY-SA-NC
Texts Images (via Flickr BY-SA-NC search)
.FuturePresent., Alex [Fino] LA, Ben Grader,
· Fiction is Friction - Gerd Leonhard
Leonard John Matthews, amymyou
· The End of Control - Gerd Leonhard
· Music 2.0 - Gerd Leonhard
· New Aesthetic, New Anxieties - David M. Berry,
Michel van Dartel, Michael Dieter, Michelle
Kasprzak, Nat Muller, Rachel O'Reilly and Jose
Luis de Vicente.