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7. My Awards & Designations
• List Professional Accomplishments
8. Asking Price vs. Selling Price
Strategically pricing your home to get it sold for the most
money in the least amount of time
Price too low and you lose the value.
Price too high and you lose the buyers.
9. Critical Weeks When Listed
Pricing correctly helps you strike a deal when there is more
competition for your home.
10. Pricing vs. Potential Buyers
Pricing correctly helps you strike a deal when there is more
competition for your home.
11. Importance of Pricing
I will negotiate on your behalf to help get the best price at the
best terms in the shortest amount of time.
Over time a home that has not been sold may
attract offers below market value.
12. Preview of your Home
In addition to my efforts, the associates in my office
may be assisting me in locating buyers, showing and
selling your home.
13. Online Marketing
Plan
HOME BUYERS AND SELLERS - 2010
• Almost 90% of home buyers and
sellers used the internet to search
for their home1
• Reach the widest audience of
potential buyers
• More buyers = better chance of
finding one that is willing to meet
your terms, price and desired
closing date
ALMOST 90% OF HOME BUYERS USED THE
INTERNET TO SEARCH FOR A HOME1
1 National
Association of REALTORS®, Profile of Home Buyers and Sellers, 2010
14. Where Buyers
Found Homes
• 37% of buyers found the
home they purchased via the
internet - up from 8% in 20011
1 National
Association of REALTORS®, Profile of Home Buyers and Sellers, 2010
15. How Buyers
Found Their
Homes
• 2002: Internet surpassed
print ads
• 2004: More buyers found
their home on the internet
than from signs
• 2009: The internet is
THREE TIMES as powerful
as signs
National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010
16. Best of all
Worlds
BUYERS WHO SEARCH OUR LOCAL WEBSITE
BUYERS WHO ARE JUST ON
REALTOR.COM®
I market to buyers who are on our
site PLUS buyers who have not yet
picked a broker.
PRINT ADS
For illustrative purposes. Varies by broker and region.
BUYERS WHO SEARCH OUR LOCAL
SITE AND REALTOR.COM®
17. REALTOR.com®
Facts That Matter
Most Viewed
•Visitors on REALTOR.com® stay
longer than on other comparable
sites. They take another look at a
property and really comb through
the details
• Visitors on REALTOR.com® also
come back more than on any
other comparable site
Where more home buyers and sellers view more listings than anywhere else.
That means your home has more chances to be seen ad ultimately purchased.
comScore, Media Metrix, Key Measures Report, September 2011 for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages.
REALTOR.com® numbers include MSN® referring numbers. Figures represent percentages of top 5 websites in each category. Due to rounding, chart may not equal 100%
18. Social
Networking
I will use social networking
as a non-intrusive way to
keep my network appraised
of your listing
20. REALTOR.com® Apps
Mobile Marketing Plan
• Buyers driving through the
neighborhood can:
- Find your home, get
directions and a map
- Connect with me in one
“click” to get details and
make an appointment
Buyers who are searching in this neighborhood can find
me through REALTOR.com® mobile marketing.
21. Showcase Listing
Enhancements
How will I showcase your home
to the most buyers?
• I will help your home rise to
the top of the search,
above other homes, by
adding more photos
Screen shots represent site as of publication date. Site subject to change without notice.
22. Showcase Listing
Enhancements
How will I showcase your home
to the most buyers?
• I will place my cell phone
number at multiple points to
increase buyer calls for
your property
Screen shots represent site as of publication date. Site subject to change without notice.
23. Showcase Listing
Enhancements
How will I showcase your home
to the most buyers?
• I will make your home
stand out with a video or
virtual tour
Close to 173 million
Americans watch videos on
the internet every month1
1
comScore, Media Metrix, Key Measures Report, January 2011
Screen shots represent site as of publication date. Site subject to change without notice.
24. Showcase Listing
Enhancements
Open Houses
• Local and regional buyers
make up half of the market
• I will post your Open House
on the website where more
consumers are doing
research
• Those who know the
neighborhood may refer
their friends to your Open
House
25. REALTOR.com®
Goes Global
French
Translated into 11
languages, the
REALTOR.com®
global site offers
international and
investment buyers
the opportunity to
view your listing in
their native language.
Chinese
Dutch
English
German
Italian
Japanese
Korean
Portuguese
Russian
Spanish
28. Buyer Assist
BY REALTOR.COM®
• Thousands of home
buyers sign-up for home
search assistance on
REALTOR.com® each
month
• To help buyers find your
home, I am 1 of only 2
agents positioned on
REALTOR.com® in the
zip code where your
home is located
• This exclusive program
enables me to guide
home buyers towards the
purchase of a home
during a critical phase of
their search
Screen shots represent site as of publication date. Site subject to change without notice.
30. Featured Homes™
• I can make your home
the first one buyers see
• Triple the number of
buyers who see your
home
• Exclusive position gets
your home seen before
all others
Screen shots represent site as of publication date. Site subject to change without notice.
