Redox is a sports drink designed specifically for board sport athletes to drink during and after activity. A potential 30-second radio ad would feature background sounds of waves crashing and a voiceover discussing checking the surf report for the next day, encouraging listeners to take a bottle of Redox with them to enjoy the surf and revitalize them for the rest of the day and beyond. The ad aims to promote Redox as a refreshing drink that refreshes athletes both during and after their board sport activities.

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red
ox

2. The Brand
The first sports drink solely for board sport athletes. It’s not an energy drink, it’s a
refreshing, flavoured drink for during and after activity.
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3. TV/Viral Ad
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Radio
Brand– Redox Sports Drink
Run Time – 30 Seconds
Potential Stations – Pirate FM, Surf FM, Extreme Sports online radio stations.
SFX: Background noise of waves crashing
Male Voiceover: Checked the surf report for tomorrow? Showing 6-8 foot
with a 10 second swell. Perfect. Only issue is that that’s at 6am tomorrow.
Get up, go out, enjoy the surf, and take a bottle of redox with you. It will
revitalise you for the rest of the day, and the day after that too. Redox.
Unlock refreshment.

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Print and Digital

6. Guerrilla
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