Overview of SingleFeed, Intro to Shopping Engines. GREAT info -- Rob PS My 25 minutes is in Part 2

1. Shopping Engine Success for Yahoo! Stores: PART 1/3 Presented by with guest Rob Snell

3. Shopping Engines 101

4. Rob Snell’s Story

5. Data Feed Optimization Tips

7. Why SingleFeed? Lots of reasons!

9. First account manager @ Become

10. Internet marketer who used SingleFeed & other data feed solutions

11. Retail experience

13. Google Product Search Partner http://www.google.com/intl/en_us/products/pspp.html

14. Data Quality We don’t just suck in and spit out data Validation & Correction wizard Strict requirements Data Feed Optimization (DFO) Get you live Qualitative optimization Quantitative optimization

15. Shopping Engines 101 Tons of traffic Leading shopping engines have 10m+ uniques/month Bing Cashback & Amazon Product Ads growing Dominate organic and paid listings Google OneBox, Yahoo! Shortcuts, etc. CSEs are Better, Stronger, Faster than individual merchants Partnerships –AOL Shopping to CNET to Sears Marketplace Results Shopping Engines can account for 10% of revenue IF you put in the effort!

16. Shopping Engine Traffic

17. Yahoo! Stores & Google Shopping Are you already on Google Product Search? www.google.com/products & type in site:domain (site:www.gundogsupply.com) Know that you’re probably already up and running. BUT, you can submit a better feed.

18. Rob Snell’s Story Gun Dog Supply

19. end part 1 of 3 Ryan Douglas – ryan@singlefeed.com Brian Smith – brian@singlefeed.com www.singlefeed.com www.loveyourfeed.com www.comparisonengines.com