Social marketing is full of terrible executions. Let's face it - it's not easy to engage the masses on such a personal medium as Facebook, Twitter or Pinterest. For inspiration turn to Police Chief Oliver of the Brimfield Ohio Police Department.

1. What Social
Marketers can learn
from the Brimfield
OHIO Chief of Police
by rob walker
linkedin.com/in/robcwalker

2. population of Brimfield
3248
Brimfield Police Facebook likes
41,731

3. Provide
Value

4. Have a
Voice

5. Be
Funny

6. Create a
Community

7. Clothe that
Community

8. Have Heart

9. Be
Awesome

10. Love your
Job

11. …and strive to be more like
Chief Oliver

12. facebook.com/BrimfieldPolice
by rob walker: linkedin.com/in/robcwalker