Social Media Strategy Framework and Tools for SMEs and NGOs
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Most businesses and organizations think that being on social media is a must-do, but not everyone does it right and can do it well. Here's a framework to guide you in crafting your strategy and some free tools that can help you jumpstart your efforts.
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Social Media Strategy Framework and Tools for SMEs and NGOs
- 1. Social Media Strategy Framework and Tools ROCEL ANN G. JUNIO Communications Consultant and Digital Strategist for Social Good
- 2. SOURCE: IDEA.org, Freepik.com It’s the difference between doing communications stuff, and doing the right communications stuff.” SHAYNA ENGLIN PR and corporate communications professor Social Media and Comms “Being strategic means communicating the best message, through the right channels, measured against well-considered organizational and communications-specific goals.
- 3. Purpose 1 2 3 4 5 Presence Packaging Participation Progress Social Media Framework
- 4. 1 • Audience • Communications Plan • Social Media Objectives & Goals Purpose | WHY you do what you do
- 5. SOURCE: TheWire.com Purpose | Audience GENERATION Z (After 2000)
- 6. SOURCE: Unplug.com Purpose | Audience
- 7. SOURCE: Forrester Research’s Social Technographics Purpose | Audience
- 8. SOURCE: Forrester Research’s Social Technographics Purpose | Audience
- 9. SOURCE: Forrester Research’s Social Technographics Purpose | Audience
- 10. SOURCE: Forrester Research’s Social Technographics Purpose | Audience
- 11. SOURCE: Forrester Research’s Social Technographics Purpose | Audience
- 12. SOURCE: ConsumerBarometer.com by Google Purpose | Audience
- 13. SOURCE: ConsumerBarometer.com by Google Purpose | Audience
- 14. SOURCE: ReviewTrackers.com Purpose | Audience “How likely are you to recommend us?”
- 15. Purpose | Communications Plan The Bigger Picture SOURCE: HowDesign.com
- 16. SOURCE: OrangeShoe.com Purpose | #SocMedGoals
- 17. SOURCE: OrangeShoe.com, SproutSocial.com Purpose | #SocMedGoals Branding • Followers • Content • Outreach
- 18. Purpose | #SocMedGoals Customer Service SOURCE: OrangeShoe.com, SproutSocial.com • Response rate • Engagement • Support tickets
- 19. • Web traffic • ROI • Interactions Purpose | #SocMedGoals Lead Generation SOURCE: OrangeShoe.com, SproutSocial.com
- 20. • Personnel • Resources • Platforms 2 Presence | When, Where, How
- 21. Presence | Personnel SOURCE: Rignite.com
- 22. Presence | Personnel SOURCE: Rignite.com
- 23. Presence | Personnel SOURCE: Contently.com
- 24. Investing in Social Media • Professional fees • Equipment • Production • Trainings • Outsourcing Presence | Resources
- 25. SOURCE: We Are Social’s Digital in 2016 Presence | Platforms
- 26. SOURCE: SmartPaperHelp.com Presence | Platforms
- 27. SOURCE: SmartPaperHelp.com Presence | Platforms
- 28. • Digital Touchpoints • Content Strategy and Planning 3 Packaging | When, Where, How
- 29. Packaging | Digital Touchpoints SOURCE: Intersection Consulting
- 30. Packaging | Digital Touchpoints SOURCE: Hubspot.net
- 31. SOURCE: CrownPeak.com Packaging | Digital Touchpoints
- 32. SOURCE: ThinkWithGoogle.com Packaging | Digital Touchpoints
- 33. SOURCE: ThinkWithGoogle.com Micro-Moments Packaging | Digital Touchpoints
- 34. SOURCE: ThinkWithGoogle.com Packaging | Content Strategy Storytelling = Content x Context
- 35. SOURCE: FrenchKissFilm.Marriott.com, TwoBellMen.Marriott.com, Traveler.Marriott.com/New-Orleans Packaging | Content Strategy
- 36. SOURCE: WayToGo.CebuPacificAir.com Packaging | Content Strategy
- 37. SOURCE: PlayPH.com Packaging | Content Strategy
- 38. Tips: Get everyone on board • Short-term goals • Medium-term goals • Long-term goals • Staple and Seasonal • Content mix • Platform mix Packaging | Content Strategy
- 39. SOURCE: KimberlyJimenez.com Tips: Work on a single content calendar Packaging | Content Strategy
- 40. SOURCE: KimberlyJimenez.com Tips: Work on a single content calendar Packaging | Content Strategy
- 41. SOURCE: CopyBlogger.com Packaging | Content Strategy Tips: Plan your content and platform mix
- 42. SOURCE: MarketingProfs.com Packaging | Content Strategy Tips: Pick your tools
- 43. SOURCE: MarketingProfs.com Packaging | Content Strategy Tips: Pick your tools
- 44. SOURCE: MarketingProfs.com Packaging | Content Strategy Tips: Pick your tools
- 45. SOURCE: MarketingProfs.com Packaging | Content Strategy Tips: Pick your tools
- 46. SOURCE: MarketingProfs.com Packaging | Content Strategy Tips: Pick your tools
- 47. Tips: Keep it short and smart SOURCE: MeetSoci.com Packaging | Content Strategy
- 48. Tips: Keep it short and smart Packaging | Content Strategy SOURCE: MeetSoci.com
- 49. Tips: Stay relevant Packaging | Content Strategy SOURCE: CreamGlobal.com
- 50. Tips: Stay relevant Packaging | Content Strategy SOURCE: CreamGlobal.com
- 51. • Social Listening • Rules of Engagement 4 Participation | When, How
- 52. Participation | Social Listening SOURCE: Buffer.com
- 53. Participation | Social Listening Context x Content SOURCE: HotelExecutive.com
- 54. Participation | Social Listening Context x Content SOURCE: BusinessInsider.com
- 55. Participation | Social Listening Context x Content SOURCE: BusinessInsider.com
- 56. Participation | Social Listening Context x Content
- 57. Social CRM SOURCE: Sprout Social Index 2015 Participation | Engagement
- 58. Participation | Engagement Social CRM SOURCE: StylusInc.cm
- 59. Participation | Engagement SOURCE: Zig Philippines
- 60. Participation | Engagement SOURCE: @PLDT_Cares
- 61. Participation | Engagement SOURCE: @SMARTCares
- 65. • Monitoring & Measuring • Reviewing Your Goals 5 Progress | What, WHY
- 66. Progress | Monitoring & Measuring Branding Customer Service Lead Generation
- 67. Branding: Followers SOURCE: SproutSocial Progress | Monitoring & Measuring
- 68. Branding: Followers SOURCE: SproutSocial Progress | Monitoring & Measuring
- 69. Branding: Content SOURCE: SproutSocial Progress | Monitoring & Measuring
- 70. Branding: Reach SOURCE: SimplyMeasured Progress | Monitoring & Measuring
- 71. Branding: Reach SOURCE: SimplyMeasured Progress | Monitoring & Measuring
- 72. Customer Service: Engagement SOURCE: AdGCreative.net, GIF via Fast Company Progress | Monitoring & Measuring
- 73. Customer Service: Engagement SOURCE: Buzzsumo 5points 8points 3points Progress | Monitoring & Measuring
- 74. Customer Service: Engagement SOURCE: SproutSocial Progress | Monitoring & Measuring
- 75. Lead Generation: Web traffic SOURCE: SocialMediaExaminer.com Progress | Monitoring & Measuring
- 76. Progress | Reviewing Your Goals Social Media Framework Purpose 1 2 3 4 5 Presence Packaging Participation Progress
- 77. Progress | Reviewing Your Goals The Bigger Picture SOURCE: HowDesign.com